“This approach is right on the money.”
– Nick Usborne, Top Web-Copy Consultant to Yahoo, Microsoft, and Disney

Finally … An Easy Way to Ensure
Web-Copy Success With Every Client
From Day 1

Let me show you a proven path that will get you from …

“The web project is yours!” to …

“Your web writing rocks!”


Dear Reader,

Working with clients on web projects can be challenging, not to mention a bit intimidating. But I’ve finally found a clear path that you can follow to ensure success with your next project, and I’m excited to share it with you.

Soon you’ll know EXACTLY what to do and say when a client asks you for a web-copy proposal … or asks how you go about creating a website that works.

You’ll be able to avoid common mistakes that plague so many websites.

And not only does this clear path lead you along a structured system for developing effective web content …

It helps you leap to a higher professional level by guiding clients toward a more profitable site – whether you’re a beginning web copywriter or a more seasoned professional.

“What to do next” relief is finally here
thanks to a simple path to web-copy success.

Meet Pam Foster – an experienced web writer from deep inside the “web trenches.”

Pam has spent the past 13 years working with a wide range of web clients to launch or re-launch sites that work, emails that get opened, and landing pages that generate leads.

She’s written web copy for B2B and B2C clients of all sizes and scope … from national banks, major insurance companies, and a global leader in veterinary diagnostics … to much smaller companies including a wedding planner, a kitchen designer, and a franchise consultant. Her track record includes work for Blue Cross Blue Shield, LL Bean, Primrose Schools Franchising, Inc., IDEXX Laboratories, and American Writers & Artists Inc. (AWAI).

Based on this experience, Pam recently created a structured, complete method for web copywriters – a clear path you can use to manage every major step needed to provide great content and expert answers.

And now you get to enjoy the rewards of Pam’s hard work and experience.

You don’t have to spend ages creating a system like Pam did. You can start using this method immediately to help your clients launch sites that work.

This means you’ll have a clear plan for web success instead of just “winging it” with clients and hoping for the best.

You’ll avoid having your hard work turned upside down by web designers and developers.

When you follow this new path, you can create optimized web pages that work every time, starting on day 1 of launch.

What a relief – especially since your own personal career success is entirely based on your client’s web success.

This also means …

Starting now, you can earn top dollar for your role
as a knowledgeable web copywriter.

Nick Usborne – top web-copy consultant to Yahoo, Microsoft, and Disney and author of Net Words and the best-selling program Nick Usborne’s Million-Dollar Secrets to Online Copywriting – is a big fan of this new path.

He recently said, “It’s right on the money, because it’s the first structured, proven, step-by-step process for developing clear, powerful, and optimized web content. It helps you ensure that pages across a site are powerful and accountable, because each web page delivers the right information at the right place.”

“This approach finally offers clarity
where people have been stumbling around for years.”
– Nick Usborne

Nick should know. He’s been a leading international web-content expert for years. He’s seen and improved hundreds of bad websites, and he knows what works.

So I believe him when he says, “This process is so smart. Most companies don’t know how to do this.”

But you will, and your clients will be grateful.

Introducing Working Effectively with Web Clients –
7 Steps to Making Sure They Love You and
Continue Paying You the Big Bucks

“This is a winner! I was struggling to get my husband's website completed. Then there they were, 7 clear and easy steps to optimize a website. Wow!

You cannot go wrong if you follow Pam's 7-step optimization system.”

– Jacqueline Peters,
Copywriter,
Hollister, CA

Finally there’s a complete guide and toolkit that maps out 7 clear steps to optimizing conversions across an entire site.

In simple terms, this means more prospects will come to your client’s site, find what they need, and say “YES!” to your client’s products and solutions.

If you apply each step – all 7 of them in sequence – you will improve website performance for your clients.

Let me show you precisely what I mean …

Working Effectively with Web Clients takes you through each step involved in making sure web pages help visitors know instantly:

The key to this system is that it helps you create clear content and a clear website path for visitors.

Here’s why clarity is so important …

Clear, optimized web content is the key to converting more of your client’s target prospects into buyers, qualified leads, subscribers, members, or other valued participants in their business.

It’s been proven that clear messages and structure play a big role in keeping prospects on a site or driving them away.

According to case studies conducted by MarketingExperiments.com, the Internet’s first unbiased optimization research laboratory:

The only way to achieve this kind of clarity is to go through a systematic process with your client. One that outlines the most important information about the target prospect AND the client’s solutions.

This process helps you and your clients uncover each site’s potential for gold once you clearly identify and address what their prospects are really looking for online.

Pam explains why each step is important and
how you can make the most of it.

“Can’t wait to get my own copy of this program!”

– Steve Coombes,
StepUp Creative,
Nashua, NH

With Working Effectively with Web Clients, you’ll know how to guide your clients through critical considerations and decisions about creating websites that work, including:

You’ll be grateful to have this roadmap, because there’s no more guessing or confusion about what to do, or when to get approvals at various stages.

Your clients will be relieved as well, because a clear process provides reassurance. The entire web team will see you as their project leader, because you offer a methodical, step-by-step approach.

Order Working Effectively with Web Clients Now!

The end result?
Websites that work … and clients who think you’re a hero.

Let me be sure you understand the tremendous value of this program.

“Great program – a high five! With the 21-point checklist and ready-to-use templates, you can dissect a client’s website and give sound feedback on ways to improve it, even if you’re new to SEO copy. It’s fantastic!”

– Laurie Cauthen,
Copywriter,
Atlanta, GA

At each step in Working Effectively with Web Clients, Pam helps you in the following ways:

In addition, Pam provides you with all the web-client forms and documents she uses. This set of web-copywriter work templates is available in Word and PDF format for unlimited use.

This is the ONLY program that provides you with
a clear path to web success every time.

There are a number of books, programs, e-newsletters, and online guides about different aspects of writing effective web content, but we have yet to find one that walks you through the entire process of working with clients.

One that makes sure you get the best information from your clients right up front.

One that helps you navigate them through the complex web-development language and landscape.

Or anything for helping you manage complex, multi-page, or multi-product sites, or even corporate sites.

Keep in mind that every time you work with clients, you’ll encounter all kinds of questions, such as …

The insights and tools in Working Effectively with Web Clients will help you answer those questions and ensure complete clarity for everyone involved with your client’s project.

Quite simply, you’ll become a web expert in no time,
leading the way to a whole new understanding of
why some websites work … and others don’t.

“The website map form alone is worth it.”

– Bob Bly,
“America’s top copywriter,”
McGraw-Hill

So are you ready to master the ins and outs of successful, optimized web content?

Are you ready to take a clear approach that clients will appreciate?

If you truly want to hit the ground running with every web project, don’t waste another minute!

Working Effectively with Web Clients costs only $99. An incredibly small price to pay when you consider how much time you’ll save when working with web clients, and how much more money you’ll make thanks to your proven web-success track record.

But it gets even better! When you order Working Effectively with Web Clients right now you will also get the exclusive teleseminar “The Client-Friendly Web Copy Checklist” absolutely FREE. During this call Pam Foster will discuss her checklist that includes the 7 main must-have categories for content that works.   

By the time you finish the call you’ll be able to:

So be sure to order this amazing toolkit using the order button below, or by calling Barb, Pat, Debbie, or Jacqueline at 1-866-879-2924 … and get started on success with every web client.

It’s really the fastest way to get there!

Sincerely,

Rebecca Matter,
Vice President and Director of Web Marketing
American Writers & Artists Inc.

Order Today!

P.S. If you’ve ever struggled with how to present a winning web-copywriting proposal and what to charge for various types of web copy …

Working Effectively with Web Clients shows you exactly what to do. You’ll never have to guess. No one else shows you exactly how to write web-copy proposals, so don’t miss out on another web-copywriting opportunity!

Order Today!


©2009 American Writers & Artists Inc.