Dear AWAI Copywriter,

I promise you …

We’ve been going over this for weeks.

We’ve been looking at the numbers backwards, sideways, and every way in between.

And we simply can’t put it off.

Chris Davis, our numbers guy here, says if we don’t do something soon, we’ll have to shut the program down completely. And that’s the last thing we want to do, given the impact it can have on anyone eager to succeed in the lucrative world of copywriting.

Which is why we have no choice but to increase the price of our most comprehensive learning and career advancement program, Circle of Success, come the New Year.

If there were a way to avoid it – or put it off longer – we would.

But that would mean cutting services, paring down the program, reducing the number of benefits …

And given the success we’ve seen with folks who join this program, that’s something we certainly don’t want to do.

After All – We Know It Works.

We’ve heard from dozens of members who have joined up, put their noses to the grindstone, availed themselves of the many resources (I’ll tell you all about those in a minute), made themselves known to the marketers waiting in the wings to sign up our most eager (and ambitious) members …

And now they’re living their dreams – working as paid copywriters … making money in their spare time … enjoying the "writer’s life" for real.

Like our good friend Sean McCool.

Sean joined The Circle last October. Remember? That’s when the banks were frozen, the market was tanking, and a lot of people were fearful of losing their job, their house, and more.

Sean’s instincts were right, though. It was the perfect time to take control of his situation. And he dove right in to all the resources at his disposal.

So you can imagine how thrilled we were when he sent us this note this past February:

"The last time Circle of Success opened up I jumped in even though money was tight. Now, less than 120 days later, I’m working full–time for one of the largest and most successful direct–response companies in the world. That’s the power of commitment and Circle of Success."

And just the other day we got another note from Sean telling us he just won his very first "control" in the highly lucrative financial publishing niche – up against a letter written by one of the best financial writers in the country!

So in just four short months, Sean ratcheted up his writing, locked up a job – and within his first year he’d written his first control for Stansberry Research … which is the major leagues of newsletter publishing!

Obviously Sean’s well on his way …

Then there’s Mindy Tyson McHorse, who told us she joined Circle of Success because she knew it would "force" her to be serious about becoming a copywriter.

Mindy’s situation is a little different from Sean’s. She was looking to bring in extra income for her growing family – then see where it took her from there.

$75,000 – Part–Time

Recently she wrote to tell us she added up her billings from last year and was surprised to learn she made over $20,000 writing "very part–time," while working her day job as a project manager for a medical school.

And now – even with a brand–new baby and still working part–time – she will make over $75,000 from her "here and there" writing alone.

"I joined Circle of Success and never looked back," Mindy told us during her ’Wall of Fame’ interview. " Having the support of people who knew what I was going through was instrumental in helping me stick with my goals. I’d been transitioning out of my full–time job and had only been writing copy when I could fit it in – a little here and a little there. I was surprised to find I’d broken the $20K mark with minimal effort!"

Carol Parks, a former piano teacher who’s on track to break six figures this year, is someone else who wrote us recently with good news:

"I’m on retainer with alternative health publisher Mercola – who I met at Job Fair. They keep me very busy … and I’m writing for other smaller clients as well.

"COS provided training, networking and crucial expertise which was invaluable in launching my copywriting career. Without COS, my learning curve would’ve been twice as long.

"Plus, I now have skills to be able to do things for my family that I otherwise wouldn’t know how to do –– like writing a direct–response cover letter for my husband’s job–hunting, helping my daughter win college scholarships, writing sponsorship letters for community theatre my younger daughter is involved with."

Sean, Mindy, and Carol are just a few examples of AWAI members whose careers have soared soon after joining Circle of Success  …

And we applaud them.

After all, it wouldn’t have happened had they not had the guts to jump in, commit to the cause, do the work we put in front of them, and make use of all the resources …

That’s why we’re doing everything we can to keep this program afloat – so that it makes sense for both you and us from a financial standpoint.

I’m sorry that we have little option but to raise the price come next year …

But on the bright side, we are adding a pretty remarkable perk – one that, thanks to the generosity of some of the top copywriters we’re associated with, won’t add to the cost of delivering this learning experience to you.

I’ll tell you more about that in a moment … and why, if you ever find yourself needing to turn in a killer spec assignment – or there comes a time when you’re struggling with a particular paid assignment … you’ll be glad you have this little "golden ticket" to use, for sure.

But first, let me give you an idea of what Circle of Success is all about …

Just so you can: 1) get a good idea why Circle of Success folks who make full use of the program are the most likely of all AWAIers to succeed; and, 2) size the whole thing up to see if it’s something you should consider at this point in time.

The Best Education in Copywriting
You’ll Find Anywhere

Simply put, we created Circle of Success for those AWAI members who wanted to ratchet up their copywriting learning experience by taking on a high level of challenge and immersing themselves in the business of direct–response marketing.

A mouthful, I know. But what does it really mean?

Let’s put it this way …

A lot of schools offer business degrees. But the best business school in the world is Harvard Business School. Why?

Because Harvard Business School operates like no other business school. Aside from classroom learning, HBS students spend much of their time in small teams coming up with solutions to real–life business problems from real–life businesses … that they present for discussion to a larger group, and in many cases, the CEO of the business itself.

It makes for an incredible learning experience – precisely because it’s not just academic learning.

It’s knowledge gained in real life – where bright minds come together to solve difficult problems by looking at what’s worked in the past and what will work in today’s business environment.

No wonder some of the top business leaders in the world – folks like Meg Whitman (former CEO of eBay), General Electric CEO Jeff Immelt, Blackstone Group CEO Steve Schwarzman, and Sony Pictures Entertainment CEO Michael Lynton, to name a few – are products of Harvard Business School.

The "Harvard" of Copywriting?

Now, I hope I don’t sound too presumptuous here, but the Circle of Success learning process is structured very much like HBS’s.

Yes, you get the best academic instruction on how to write a captivating headline, a strong and convincing lead, an irresistible offer, and so on …

But you immediately apply what you’ve learned to real–life working assignments that real–life marketers will see … and you use your small support group – your "success circle," as we call it – to improve and bolster your work at every turn.

It’s a formula we know works very well.

COS Member Chris Allsop knows it works too …

"I’ve learned from just about all of AWAI’s valuable educational resources – even when I’ve used one for just a quick reference. But what I value most is my new network of friends, from far and wide, who provide support and advice whenever asked. I’ve even met superstar copywriters, some of who went on to refer me for jobs!

Same goes for Cindy King …

"I am now the Managing Editor of the new online magazine Social Media Examiner launched by Mike Stelzner last week. "I just wanted to tell you that I would not have had this opportunity if I had not taken the first copywriting courses with you … and then joined Circle of Success."

But here’s the thing …

Like the business school at Harvard, Circle of Success is no "walk in the proverbial park" …

It’s a learning program unlike anything you’ve seen.

Far more advanced than the basic copywriting program …

More intense than even our industry–renowned Master’s Program  …

In fact, this program is so comprehensive and so demanding that we make it very clear in every invitation we send out not even to consider this if you’re anything less than 100% committed to becoming a world–class "A–level" copywriter.

The objective of this program is two–fold:

1. To quickly elevate your skills to the highest possible level, and …
2. Get you working in the industry the instant you feel you’re ready.

This is very much a roll–up–your–sleeves, get–down–to–business program …

You’ll Be on a Tight and Busy Schedule

You’ll be building your skills and developing income opportunities every day – even if it’s for just an hour or so.

You’ll be working on real and actual "live" assignments, provided to you by marketers who will be waiting for your work … eager to land the next copywriting superstar for their organization.

You’ll be assembling a professional portfolio of A–level letters using the advanced skills you’ll be learning.

You’ll have important deadlines to meet.

You’ll be in constant communication with marketers, fellow writers and potential clients.

People – including real, live, paying clients – will be eagerly awaiting your work.

Many in the industry – Michael Masterson and all of us here at AWAI included – will be watching your progress … pulling for your success … eager to promote anyone who shows good potential.

In short, you’ll be completely immersed in the world of copywriting for the next 24 months … developing an "A" game – everything from mastering killer headlines … to laying down great leads and letter copy … to building a professional portfolio … to structuring your freelance business … to lining up clientele … to understanding the mechanics and workings of the direct–response industry.

The Fastest (and Most–Proven)
Path to Copywriting Success

Indeed, those who underestimate the intense level of learning involved with this program fall by the wayside very quickly.

That’s why we look for more than just a "spark of talent" when we’re accepting recruits to Circle of Success  …

If you don’t have a very strong eagerness to succeed to go along with it … then we’ll respectfully ask you to think twice about accepting this invitation.

But if you have those two key ingredients, then you’re in for what many of our members call a "life–altering experience," which starts virtually the day you commit to your assent to mastery.

Like Steve Coombes – who had this to say about his experience:

Steve’s letter is one of the many we get every month. It illustrates just what this very elite program can do for you, beyond ratcheting up your copywriting skills and putting every resource in our library at your disposal – for life …

It opens up so many industry doors …

It gets you the best and most lucrative copywriting jobs out there – assignments from firms who request only our best people ("your brightest stars," as one client keeps telling us) …

It gets you anytime access to me, Jacqueline, Paul, Michael, Don, Bob, and so on …

And it puts you "front of mind" when marketers come to us looking for the newest and brightest copywriters.

Here’s a good example:

Not long ago my good friend Sandy Franks called from Taipan Publishing looking for someone to write a landing page and an online sales letter for a new product her division was launching. "It’s a fairly straightforward project – perfect for a good, solid, eager, up–and–coming writer," she told me. "But at the same time, it’s an important job – a product launch. So give me some of your best folks."

Obviously, the first place I looked for our most "eager," up–and–coming writers is Circle of Success  …

After all, these are the folks who have made the commitment …

People like you who are taking the time to learn the most advanced skills through a long line of resources and online "classroom–style" programs exclusive to Circle of Success members …

Folks who have made it known to us in no uncertain terms that – by accepting this invitation – yes, they are here to succeed and compete as an A–level copywriter … and are dead serious about it.

That, in fact, is how the ball got rolling for Steve, the gentleman whose letter you just read.

First it was a fitness company that hired him to write two sales letters … then offered him a four–figure monthly retainer fee to write five 700–word articles a month …

Then he got a project to write website sales copy for a national transportation company …

That opened the door to some website work with a gift company …

Projects he’s tackled part–time … that have paid (and continue to pay) Steve thousands of extra dollars a month. And all the while, his copy is getting stronger and stronger – because not only was he writing real, live copy for real, live clients – he’s ratcheting up his skills through the many programs offered exclusively to Circle of Success members.

There are so many more examples of Circle of Success members vaulting to new levels of success as a direct result of their membership (and commitment) to this very unique program. And I’ll share some more of them with you in a moment …

But first, I know you may be eager to learn more about this amazing program – so you can decide if it’s for you … and if it’s a commitment you’re ready to make to your future as well.

What Years of Success Has Taught Us

The idea behind Circle of Success evolved as we were working on our "Wall of Fame" project a few years back.

Perhaps you’ve seen it …

It’s our growing list of successful alumni – people who have taken our programs over the years and are now working as successful copywriters out in the real world – and putting their stories on our AWAI website as inspiration for new members.

As part of the process, we asked them a few questions about what they’re doing, how they got there … and some keys to their success.

And as they were talking about their success, we began to see a few common threads.

First of all, most of these people are voracious learners. They seek out and absorb any and all information on the business of copywriting they can get their hands on. (Many are AWAI Master’s Program members, for instance … and own an extensive library of copywriting books and resources.)

Virtually every one of our most successful people attended an AWAI Bootcamp or two. Interestingly, they said it wasn’t just the valuable knowledge they gained there that accelerated their ascent – it was the marketers and industry people they met through the Job Fair … having actual copywriting assignments they could sink their teeth into … the opportunity to sit down and talk with successful copywriters and the people who hire them … and simply the chance to be immersed in the "world of copywriting" for three full days.

But here’s the thing we found most interesting …

Many of our most successful people told us they owe much of their success to various alliances they formed on their own with other AWAI members. Members of these informal little groups would exchange email addresses, stay in contact with each other online, encourage each other to move forward, bounce ideas off one another – and commit to offering their honest feedback on copy written by fellow members.

It’s a great idea …

The Motivation You Need to Make It Happen

Because suddenly, not only were members of these little groups writing with a real and distinct purpose – they now had somewhere to turn whenever they needed encouragement, motivation, ideas for a fresh, new direction … or just plain old advice on specific copywriting issues.

And that got us thinking … what if we could facilitate this kind of experience for a select group of ambitious members … plus give them extra resources … what could they accomplish then? Picture what that would look like … what a powerful experience it would be for them …

It would be like Harvard Business School … but for copywriters!

And no one is better equipped to deliver this high–octane learning experience better than AWAI.

• We see a never–ending stream of real, live writing assignments … from some of the biggest direct–response companies in the world who need letters to mail.
• We have copywriters within our ranks who are out there in the working world – and would be thrilled to offer their help and advice to up–and–coming copywriters like you.
• We could create a "virtual meeting space" for interested members through our AWAI website – and hold regular meetings either online or via conference calls.
• We know what marketers are looking for in a copywriter, so we could help you assemble a professional self–marketing program that’s sure to get their attention.
• What’s more, we have all the learning and skill–building resources in place to make this a complete and comprehensive experience for you.

So not only would you be working on actual assignments with the encouragement of writers more experienced than you – it would be happening within the dynamics of an intimate and interactive group we call "success circles."

And while all this is happening, AWAI will ensure you have free access to every copywriting skill–building resource in our library, for as long as you need them …

I’m talking about AWAI’s entire library of writing and career–building products … from our 24–month advanced Master’s Program … to our market–specific writing programs … to our complete "Getting and Keeping Great Clients" kit … to any product we develop in coming years, as well – as long as you maintain your Circle of Success membership.

Imagine before you a list of every product AWAI offers – over 100 of them – with a complete description of how it will benefit you. Then being able to pick up the phone or go online and have it sent to you (or accessing it instantly online) free of charge … simply because you’re a member of this special little group we’ve created.

But that’s not all …

It also includes all the programs we have in development now and in the future. You’ll not only be entitled to all new resources in our library, but you can be among the first to get them – at no extra charge to you. (In fact, we’ve just started a brand–new "beta test" program exclusively for Circle of Success members – where you get to preview new products in development … and offer your feedback for their improvement. So not only do you see our best and newest products well before anyone else – you can actually have a hand in creating them as well!)

In a moment I’ll list many of the products you’ll have at your disposal – over $22,800 worth in all.

Plus, I’ll tell you about some of the new products we’re working on – important resources you’re definitely going to want to add to your copywriting library just as soon as they’re ready …

But that’s not all we’ll do to make Circle of Success membership the most comprehensive copywriting career–building experience ever offered …

Intense and Thorough Online Training

Shortly after you sign on as a Circle of Success member, you’ll start a curriculum of intense programs that will allow you to study and master each and every element of a successful direct–response package – from captivating headlines, to irresistible leads, right through to powerful offers and model order devices. Plus, there’s one whole session dedicated to helping you get clients and keep them coming back.

These programs are offered in a "targeted learning" environment – where you tackle one subject at a time, within the dynamics of an online classroom setting, with an instructor who is right there with you delivering invaluable content and answering your questions along the way.

As a Circle of Success member, you’ll have an opportunity to participate in four crucial intensive online learning programs, at your own pace, over the course of the next 24 months – beginning with a very important "Mastering Headlines" program that begins virtually immediately upon your acceptance to the Circle.

These are the very programs that past and current Circle of Success members have told us were instrumental in launching their copywriting careers – and once and for all helped them master the very important core elements of a successful sales letter.

Like Karen Thomas, who told us:

"I came into the program with a limited amount of knowledge on headlines, and even less on leads, and came away with a great understanding of what it takes to make a strong and compelling headline and lead."

Or Alan Gepfert, who is putting his new skills to use on his current writing projects:

" Like all AWAI programs, the Headline intensive program really filled the bill. The interactions with other participants and the lecturer/facilitator were terrific; it was so helpful to venture opinions, ask questions, and get comments. And it was eye–opening to benefit from the long professional experience of our lecturer. And, above all, I got major insights that were invaluable for a real, current copywriting project of my own."

And, Vin Jensen, who summed up his experience this way:

" I think I can write copy, but without this Getting and Keeping Clients online intensive, I don’t know that I would have figured out how to become a copywriter. The program material so far is great! On top of that, this kind of feedback alone is worth the cost of the membership!"

Only through Circle of Success can you benefit from a structured "academic" learning experience where you come to understand the theory behind great headlines, leads, letter composition, and offers … get practical training on how to transition from one selling idea to another … and master techniques on how to infuse your letter with that all–important captivating "big idea" and a strong dose of proof, promise, and credibility.

But what’s ideal here is that you’ll be taking these interactive programs – four of them at your leisure over the next 24 months – while working within your success circle … writing live letters provided by real clients. That way, you can incorporate what you’re learning into the live assignments you’re working on within your circle.

Recently Added:
Michael Masterson’s New "Mini–Review" Program

And here’s something new we’ve recently added: a way for you to get feedback from your fellow writers on any headline and lead you’re working on. We call it the Circle of Success "Mini–Review" Program, and it works very simply. Whenever you have a new headline and lead you want feedback on, simply email it to the list of people in your "mini–review" group, and you’ll quickly get feedback telling you whether your headline and lead are on the right track or not, along with comments that can help you improve it.

If you’re not familiar with the mini–review process – it’s Michael Masterson’s latest copy–improvement technique that’s working gangbusters for all his clients. These mini reviews not only help you write better copy, but more copy as well. That’s because you don’t spend too much time working on ideas that don’t resonate with your potential prospect. You simply submit an idea, and you know right away if it captures the reader’s attention and makes him want to read on. If it does, you proceed with your copy. If not, you try a new approach.

Of course, because of the nature of the mini–review process, only Circle of Success members can participate.

By working with fellow writers within your circle … availing yourself of AWAI’s copywriting resource library that’ll be at your disposal for years to come … taking part in the intensive online–study programs … and making good and regular use of the newly created "mini–review" process … there’s no question you’ll be writing more masterful letters with much greater ease and speed.

In no time at all you’ll have assembled a very impressive portfolio of letters you can show the long list of marketers looking to discover their next copywriting superstar!

Not just a stack of letters, mind you. We’ll also help you assemble a very clean, very professional "self–marketing kit" that you can take to or send to clients you’d like to work with – complete with sample letters, an introduction and proposal letter, and other pertinent data marketers want to see.

Plus, we’ll provide you with your very own promotional web page on our site, which will be made available to hundreds of potential top–level industry clients. We’ll even help you set it all up – just fill out the template we supply you, send us your portfolio, and we’ll put it all online.

And don’t forget – we’ll be monitoring your progress along the way … reading the copy you write. And once we feel your copy can compete with the best in the marketplace, we’ll give you our "stamp of approval" by way of an endorsement directly from AWAI.

Are you beginning to see the value of this program – and how busy you’ll be mastering every copywriting technique you need to be the best in the business?

But there’s another piece of the puzzle to tell you about …

How wonderful would it be to have a place to showcase your newly honed talents?

That’s where AWAI’s annual FastTrack Bootcamp comes in.

As you’re probably aware, we hold this event once a year, by the ocean in Delray Beach, Florida. In the 10 years we’ve been holding it, it’s become the place for copywriters, marketers, publishers, and direct–marketing pros to meet, mingle, and exchange the latest copy and marketing ideas.

These days, Bootcamp isn’t just about brushing up on your copywriting skills by sitting in on dozens of presentations from some of the best copywriters and marketers in the business …

Where Marketers Come to Find Their Next Superstars

It’s about marketers looking for their next superstars … and new copywriters meeting and networking with these industry professionals, making themselves – and their talents – known.

Our Job Fair plays a huge role in this process. This is where dozens of direct–response companies invite up–and–coming copywriters to stop by their table, talk about their business, and take home a real, live spec assignment to work on. As a result, it’s fast become the most exciting and anticipated event held at Bootcamp.

As a Circle of Success member, you could be attending our annual Bootcamp with a very significant advantage. Because not only will your involvement in Circle of Success send a clear signal to marketers that you’re serious about becoming the industry’s next great copywriter … and you’ll have a solid portfolio of work to show them …

But we’ve also arranged a very special "perk" for any Circle of Success member who attends Bootcamp: a special "Early Admission" to the Job Fair, where you’ll meet face–to–face with many marketers looking to hire AWAI–trained copywriters before anyone else.

Think about the value of this. Yes, it’s an opportunity to meet marketers from all walks of the industry – people who test hundreds of letters a year and mail in the millions – and talk to them about your copywriting career and goals in a quieter atmosphere … without dozens of people milling around you … and yes, it’s a great opportunity to ask about their products specifically and the direct–marketing business in general.

But more important than all that, it’s an opportunity to get yourself known to the very people who hire and write the checks … to show them what you’ve got … to be able to hand them a solid portfolio of A–level direct–mail letters and say, "This is what I’m capable of doing for you."

Believe me, as a marketer myself, that’s the kind of thing that makes me stand up and take notice. After all, who would you take more seriously – someone telling you he wants to become a copywriter … or someone who can discuss advanced copywriting techniques and show you a couple of good, tightly written sample letters?

No question, moments like this can change the course of your life. But you need to be prepared … and you will be, because of your efforts within your Circle of Success.

FastTrack Bootcamps Are Free, For Life

And because Bootcamp has played such a vital part in the success of so many AWAI members, we want to ensure you’re a part of it. That’s why, as a Circle of Success member, you’ll be invited to attend unlimited FastTrack Bootcamps – a nearly $6,000 value if you attend just three (a nearly $10,000 value if you come to five!) – at no additional charge.

In other words, you’re not only our special guest at any future Bootcamp you choose to attend – you’ll get the royal treatment as well: preferred seating, special dinners, early Job Fair sneak preview, and more.

Are you beginning to see what a tremendous and all–encompassing career–building experience Circle of Success is:

• You’ll have an opportunity to work within your success circle … writing live assignments for real clients … gaining insights and advice from your colleagues.
• You’ll be automatically enrolled in four targeted learning online programs where you’ll study and master the crucial elements of any direct–mail package: headlines, leads, letter structure. Plus, a special program on how to land clients – and secure a virtually never–ending stream of work from them. (These programs can run as much as $2,000 each to get in, but as a Circle of Success member, you won’t pay a cent.)
• You’re free to submit any headline and lead copy you write to your "mini–review" group for feedback on whether your "big idea" and the copy supporting it is on the right track or not, plus positive advice for strengthening the copy you submitted.
• You’ll have access to any and all of AWAI’s copywriting and career–building products – currently over $22,800 worth, with several new products in development. All at your disposal even after the first 24 months of the program – as long as you maintain your membership. Just go down the list you’ll get and tell us what you need, and we’ll send it to you.
• You’ll have your very own "portfolio of work" … something you’ll be proud to show any marketer … a body of work that clearly demonstrates your talents as an A–level copywriter … and, once we see your copy can compete with the best out there, an endorsement from AWAI.
• All in preparation for the copywriter’s event of the year – AWAI’s FastTrack Bootcamp, where you’ll get exclusive "face time" with a long line of publishers and marketers looking to hire their next new copywriting superstar.

And I’ve yet to tell you about the brand–new perk we’re adding for Circle of Success members exclusively – the one that I promise you will have a profound impact on your career from day one. In fact, I wouldn’t be too far off base in telling you that – if you plan on submitting any copy to anyone – whether a paying client or an important spec assignment – this perk alone is reason enough to sign yourself up for Circle of Success.

But before I get into more details about this and the many other specific benefits coming your way as a Circle of Success member, I want to make clear a point I made earlier.

For reasons that should now be obvious to you, this is not something you should consider unless you’re absolutely positive you want to become a working, professional copywriter.

Of course, anyone can benefit from having access to every product and resource in our library … by taking the intensive online programs … and by having a great time at a couple of our Bootcamps.

But at the heart of this opportunity is the work you’ll be doing within your success circle – and the energy that comes from you and your colleagues as you go through the process of churning out professional–level copy.

Here’s How It Will Work

Once you sign up, you’ll be immediately assigned to your very small, very intimate "success circle" consisting of no more than 25 of your fellow AWAI writers.

Your group will include all levels of writers – from "professional" copywriters with experience writing the kinds of letters you’ll be writing … to newer writers just getting started. Throughout your Circle of Success experience, you’ll be fed numerous writing exercises and assignments directly from AWAI … be provided with ongoing research and writing tips … participate in regular "peer–review" groups and "mini–reviews," where you and your fellow circle members review headline and lead ideas and offer constructive suggestions for improvement.

Your success circle will have its own online meeting space, where you can chat, interact, and share ideas with other members. There’ll be a blog containing regular thoughts and insights on copywriting from AWAI Board member and master copywriter Will Newman, as well as guest marketers and professional copywriters. It’s where you’ll find dozens of skill–building writing exercises you’ll want to master … information about upcoming conference calls and peer–review sessions. And it’s where you’ll be able to access all the details and research material on the writing assignments you’ll be working on.

In other words, this is your Circle of Success "nerve center" – where everything you need to know about the Circle of Success learning experience can be found. And if you still need help, simply click over to Jacqueline Palmer, your Circle of Success liaison, with any questions you have about anything from how to order a resource you need … to information about your latest assignment.

And speaking of assignments …

Right away you’ll get a live assignment from an actual company that’s not only looking for new letters to test … but for new, talented copywriters to recruit as freelance and staff writers as well.

You’ll work on that letter from start to finish over a three–month time–frame – after which a new one will be assigned. In all, you’ll be given eight "live" assignments over the course of your Circle of Success membership.

Your assignment selections will cover a broad spectrum from the direct–mail industry. For one three–month period you may work on a financial package. The next, you’ll take on a health and well–being assignment. After that, you’ll tackle a fundraising letter. Your next assignment may be a letter from AWAI or some other self–improvement mailer.

The objective here is four–fold …

You’ll Master Every Major Market –
and Compile a Most Impressive Portfolio of Work

First, we want to expose you to the most lucrative sectors of the direct–mail industry. Health, financial, fundraising, and self–help are without question the biggest mailers in direct response – and writers who’ve mastered and specialize in these areas are among the highest paid in our business. But you’ll also have an opportunity to work in the other major areas of the business as well: banking offers, business–to–business, catalog copy, magazine subscriptions, and so on.

Second, we want to make sure you enter the market armed with the ability to write any package that comes your way. As you may know, the writing approach used to get a prospect to respond to a financial offer may not work as well for a fundraising letter – and vice versa. All great copywriters have an innate sense for what approach works for each market. You’ll gain that sense through your Circle of Success experience.

Third, we want you to complete the Circle of Success program with a solid portfolio of at least eight professional direct–response packages – consisting of at least one letter from each of the "big four" sectors: health, financial, fundraising, and self–help. These are assignments you can show to marketers at Bootcamp – or forward to companies we know are looking for good, up–and–coming copywriters. (In fact, your Circle of Success website will contain spec assignments reserved exclusively for Circle of Success members, as well as a special link to AWAI’s DirectResponseJobs.com, where dozens of copywriting job postings are listed.)

Finally, by working in so many areas of direct response, you’ll get a feel for which market best suits you, and you may decide to specialize in one of those areas. If financial packages interest you most, then you may choose to build a solid portfolio of financial letters by working exclusively on live financial assignments throughout the second year of your Circle of Success membership. Or, you may find fundraising to be more up your alley. Or self–help. Or health.

The advantage here is that you’re likely to have much more success marketing yourself to prospective clients as a specialist rather than a generalist.

Of course, you may submit any of the "spec" assignments you complete to the client who provided it. And if they like what they see, they may choose to test it in the mail. If it does well, you’ll not only be paid for your work – but you’ll have your first of what we believe will be many direct–mail successes under your belt.

Group Learning Breeds Superstars

I can’t stress to you enough the value of this kind of "group learning" experience.

It’s how many of the publishing divisions at Agora Inc. – one of the country’s biggest financial and health publishers – operate today. Over the years they’ve learned it’s the best way to bring new writers up to speed very quickly.

One–time AWAIer Greg G. admits he struggled as a solo copywriter. But when given a chance to work with Agora’s Financial Group, he produced a letter that generated over $5 million in sales – and he quickly went on to become one of the company’s most successful copywriters.

Same with Guillermo Rubio. He’s flourishing as a copywriter months after attending an AWAI Bootcamp, where he was invited to work in AWAI’s copywriting group under the mentorship of master copywriter Paul Hollingshead.

And as I suggested to you before, many more AWAI members have told us their confidence and success took flight simply due to the encouragement and support they found by setting up small, informal writing groups with other AWAI members.

That’s the kind of supportive and nurturing environment you’ll be working in as a Circle of Success member. It’s why it’s vitally important that each member gives to the group as much as he or she receives, and that anyone who takes up this opportunity be very serious and committed to not only your own success, but that of your group members as well.

Of course, your "personal edge" will be determined by how you choose to take advantage of the many other resources you’ll have at your disposal … as well as the effort you put into your four targeted learning programs. The biggest mistake you or any of your colleagues can make is to underestimate the power of a good solid "academic" understanding of the letter–writing process you’ll gain here.

As a copywriter, it’s vitally important for you to know the theory behind what you’re trying to accomplish with your copy. You need to know what emotions and needs and wants you’re trying to stir in your reader. And you need to know what each major element of your sales letter needs to accomplish.

First Up: The Most Important Skill
You’ll Need to Master

That’s what these sessions will do for you, beginning with the online targeted learning program where you’ll master the art of writing powerfully effective headlines.

It’s a skill you most definitely need to have to become a great copywriter …

Industry studies have shown that the letter you write has about five seconds to grab the prospect’s interest and make him want to read more. Otherwise, it’s going straight into the trash.

As Michael Masterson will tell you, "80% of the success of a sales letter is determined by the headline and lead."

This unique targeted learning program can help you master this all–important skill in a very short period of time. But you don’t have to bury your nose in a book and you don’t have to sit in a seminar for three or four days.

Instead, this streamlined and accelerated program will be delivered online over the course of 12 weeks, right to your computer screen – so you get the benefit of "live" sessions with an instructor and still have the flexibility to learn at your own pace.

Each session drills down into one specific area of writing headlines, giving you highly focused, in–depth instruction you can’t get anywhere else.

You’ll also have written assignments to help you sharpen your skills, with feedback from expert instructors.

Plus, you’ll have guided online instruction at your targeted learning program website – where you can view your course materials, submit assignments, and interact with instructors.

After reviewing the course materials, I can tell you that the "Mastering Headlines" program is the most comprehensive, detailed, immediately useful training ever offered on the subject.

Many of the AWAIers who’ve signed up for earlier Circle of Success programs agree, including Sandra P. who wrote this after her first session:

"I simply wanted to tell you I am really enjoying the way you present us the information in the Headlines class. I have already learned so much! You have given me the confidence to know this is something I can do, and with practice and continued learning, I can become better than good, hopefully great."

And Cindy K. wrote to say:

"This online training format is clearly appropriate. Having more than one instructor/training staff present makes it even more interactive. Everything Tuesday night – the training media, the content, the instructors, the tempo, the participation – fired up my motivation to get the maximum out of the rest of the program. Also, the course materials provided so far are great! Can’t wait to listen to you tonight!"

Even if you’re new to writing copy, it’ll be very difficult to walk away from this program anything but an expert in writing headlines. You’ll be armed with the knowledge and skills few other copywriters have. Then it’ll just be a matter of applying what you’ve learned to the Circle of Success spec assignment you’re working on.

Next, you’ll move on "Crafting Powerful Leads" …

Paul Hollingshead once said to a group of us: "I know I’ve just read a great lead when I want to buy the product after the first page and a half of copy."

Maybe you’ve experienced the same – you’ve read a promotion and been so intrigued and excited about the prospects of what that product can do for you that you want to skip right to the order device and buy.

That happens simply because the writer understands the four things a lead must do: Offer proof that the claim you made in your headline is real and credible … "ratchet up" up the excitement for your product by laying on your most powerful benefits … build up a high level of trust and respect by "caring" about your reader, and talking to your prospect in a good conversational tone … and, last but not least, leaving your reader with a powerful "picture" of what he or she will gain by using the product you’re selling (something we simply call "the promise").

Through the online "Crafting Powerful Leads" program, you’ll study letters where top copywriters have deftly incorporated all these elements into highly successful leads – and learn the precise "frame of thought" it’s crucial you have at the front of your mind whenever you sit down to write a package.

You’ll learn what you should and shouldn’t do in a lead, like why implied promises are often more powerful than direct promises … how to keep ideas short and crisp … how to establish that all important personal tone … and so on.

But you’ll also learn the "intuitive" side of writing a great lead …

After all, a great lead is less about words and structure. It’s about being in that "place" where you’re in tune with your prospect’s wants, fears, and desires … where you care about your reader so deeply … and believe in the product you’re writing about so completely … that you can’t help but write a powerful, moving, and benefit–driven introduction to your letter.

I promise you, once you master this "intuitive secret" of writing a great lead – where you become at one with your reader … you’ll never write a weak or "iffy" lead again.

With a great headline and lead under your belt – your prospect’s ready to buy. From there, it’s just a matter of following some key rules … and not messing up …

Which brings us to the next core subject you’ll cover in detail: "The Architecture of Persuasion" – where you’ll learn precisely how to structure your sales letter … maintain that all–important "breathless pace" throughout your letter … transition from one selling point to another … keep the energy level high … "speak" to your reader in an honest and conversational tone … load your letter with good research and tons of credibility … effectively infuse testimonials and endorsements, and so on.

And, then, the grand finale, so to speak, is the intensive program on "Getting and Keeping Clients," with detailed, step–by–step instructions on how to work with the clients you want to work with … assembling a killer "A–level" portfolio … and setting up a website and other self–promotion material.

By the end of it all, you’ll have mastered every crucial element to a powerful sales letter – and, with your A–level portfolio and a long list of clients in hand, be readily equipped to launch your six–figure copywriting career.

No question, your intensive targeted learning experience will contribute enormously to your success as a top–notch copywriter.

And what better time to tell you about the brand–new "perk" we’ve just added exclusively for Circle of Success members.

Your Brand–New "Perk"
That Can Catapult Any New Career

Let me set the scene:

You’ve been in Circle of Success a few months now.

You’ve got your spec assignment from a client eager for his or her next breakthrough package … the next million–dollar control. (Or maybe you have your first paid assignment in the works … and you’re really eager to impress.)

You’ve got a strong idea for a letter – and from your headline and lead on–line classes, you think you’ve crafted a strong "grabber" of a headline and a compelling lead.

You’ve run it through your group and they’ve given you great feedback as to how to improve it.

But you want this to be the best headline … the best lead … the best letter you could ever put out there.

This is your "make or break" opportunity – and the last thing you want to do is chance blowing it.

What do you do?

Well, what if you could send it directly to an A–level copywriter for a full peer–review copy critique? Someone like Paul Hollingshead, Don Mahoney, Will Newman, John Forde, or other six–figure copywriters who write copy for a living each and every day … and who have been on the winning end of dozens of million–dollar promotions?

What if any one of these folks could read through your promo and give you a full, comprehensive "head on" critique of your work – with specific suggestions as to how to improve and strengthen the headline … the lead … the offer – even the very idea behind your promotion …

How valuable would that be to you?

No question, it’s something that could have a dramatic impact on your career. Because not only will you benefit from the experience of "working" with a professional copywriter at this level – it will ensure that the letter you’re sending off into "the real world" is the best and strongest it can possibly be.

And that’s what every Circle of Success member will have an opportunity to do …

Not once, but twice: One full–blown critique in your first year … and then another in your second.

Of course, you want to make sure you use your pro critique wisely – on an important spec assignment or, if you’re writing for money already, a paid assignment you may be struggling with … or could lead to bigger and better projects down the road.

Itself, a $5,000 Value

Remember, we’ve never actively or aggressively offered this pro–level critiquing service ever before – but if someone asks, we’ll try to accommodate them … usually for a fee of upwards of $2,500 or more. (Bob Bly offers this kind of personal coaching which includes copy critiques for $10,000 … )

But as a Circle of Success member, you’re entitled to two of them free – a fantastic perk worth $5,000 on paper … but far more when you consider the impression a professionally polished letter can make in the real world … and the long–term impact it could have on your writing career.

And just so you know, our plan was to offer these critiques in the New Year – to coincide with the higher price. But if you join Circle of Success under the terms of this "last chance before the price goes up" offer – you’ll get them too.

In addition to everything else you’ll get as a Circle of Success member.

More Than $22,800 Worth of Products
and Programs … Yours for the Asking

On top of all this intense practical and targeted learning, the two free master–level critiques, there is, of course, the entire AWAI resource library at your complete disposal.

I’m speaking, of course, of all the AWAI copywriting books, programs, and manuals you can avail yourself of at any time … whenever you feel you need them …

You may want to get yourself a new bookcase … or clear out an old one. Position it within easy reach of your workspace. Because you’re about to have free and "any time" access to over $22,800 worth of power–packed copywriting, marketing, and skill–mastering programs – at no charge beyond the cost of participating in our super–focused Circle of Success program.

If you’re thinking we’re just throwing this stuff in to sweeten the deal – you couldn’t be more wrong. I’m looking down the list of products here and I can tell you:

If – over the next two years alone – you were to order and study just the first few programs on the list, you’d know more about writing masterful copy than many of the top copywriters out there.

But that’s not all …

Because you’ll have free access to all the programs we develop in the coming years, as well – forever, if you like – just as long as you maintain your Circle of Success membership.

Here’s just a partial list of what will be "yours for the asking" once you sign up for Circle of Success:

• The Master’s Program – FREE for the asking …
  (Regular program fee: $936)

  The most comprehensive advanced program on copywriting ever created, AWAI’s Master’s Program delivers the deeper industry secrets that’ll have you writing more gripping and more powerful direct–response copy the instant you begin using them. As a Circle of Success member, this will be your Bible – so be sure to get it the instant you sign up. Then set aside some time to study one session per month. Many of our "Wall of Fame" members credit much of their success to the Master’s Program. You, too, will be amazed at just how many "ah–ha" moments you’ll encounter in this program … and how quickly you’ll grasp these more advanced copywriting concepts. No question, the Master’s Program is a resource you’ll visit many times throughout your career.

• Copywriting Genius: The Master Collection – FREE for the asking …
  (Regular price: $497)

  Over 60 blockbuster promotions – along with a detailed analysis of what made the letter work so well. There’s also an in–depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. Plus, 20 different "$20K Secret" detailed reports – big secrets the writers used to boost response. (We call it the "$20K Secret" because we honestly believe each secret has the power to boost your letter’s response significantly enough to earn you $20K or more in royalty income!) And don’t be afraid to do what every copywriter worth his salt does on a regular basis – and that’s "borrow from the best." Our MCG Master Collection is a wealth of "angles and strategies" from which to sell your next product … and what better way to know what’s working in the mail … why it’s working so well … and to "steal" a secret or two – than from some of the best writers of some of the most successful promotions in the world.

• Herschell Gordon Lewis’s "Creative Rules for the 21st Century" – FREE for the asking …
  (Regular program fee: $299)

  A timely and ground–breaking program from legendary copywriter, Herschell Gordon Lewis. Lewis discusses the "new rules" of copywriting as they apply to an ever–changing marketplace. You’ll learn: the three little words that immediately melt the reader’s objection to a statement he might otherwise reject … the 10 "guaranteed" letter–writing rules (including how never to begin your letter) … 10 phrases that automatically suggest a benefit to your reader – without actually saying it … the best phrases to use that promote a more positive reaction in your reader … and much, much more. No copywriter, new or seasoned, should pass up the opportunity to benefit from this master copywriter’s 40+ years of direct–marketing experience.

• Secrets of Writing for the Health Market – FREE for the asking …
  (Regular program fee: $399)

  Everything you need to write powerful and effective copy for the huge and ever–growing $200–billion alternative health market – plus immediate access to over 300 of the industry’s biggest mailers. It’s all inside this newly updated and expanded program.

• Secrets of Writing for the Financial Market – FREE for the asking …
  (Regular program fee: $399)

  Write a successful financial letter, and the world will beat a path to your door. Few assignments pay better than writing a promotion for a stock market newsletter or trading service. This powerful program shows you how to reach the financial reader, and includes newly updated and expanded sections on banking and insurance.

• Secrets of Writing for the Self–Help Market – FREE for the asking …
  (Regular program fee: $399)

  Not far behind the health and financial markets is the huge and growing self–help niche. Nightingale–Conant has built an entire business servicing this segment … and AWAI member Cathy Cairns has made a very lucrative copywriting career out of writing nothing but promos for self–help products. You, too, can know these secrets.

• Secrets of Writing for the Fundraising Market – FREE for the asking …
  (Regular program fee: $399)

  Can you make money while helping your favorite cause? Many copywriters do just that. And writing for the non–profit market can be very lucrative. But this market has its own secrets … its own rules … which are all revealed in this incredible program.

• Secrets of Writing for the Catalog Market – FREE for the asking …
  (Regular program fee: $399)

  Every day, thousands of catalogs are mailed in the United States alone – from smaller specialty boutiques to huge national retailers. And they all need copy from skilled writers. Secrets of Writing for the Catalog Market gives you all the tips and techniques you need for writing clean, concise, and riveting catalog copy.

• Secrets of Writing High–Performance B2B Copy – FREE for the asking …
  (Regular program fee: $490)

  The B2B market is huge – $6.5 trillion to be exact – and B2B companies are often desperate to find skilled copywriters to write for them … writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. You’ll definitely want to check out this comprehensive program written by 10–year B2B copywriter Steve Slaunwhite.

• Secrets of Writing for the Christian Market – FREE for the asking …
  (Regular program fee: $399)

  It’s an amazing statistic: one out of three Americans last year made at least one purchase in a Christian bookstore. Once you digest that little fact, it’s easy to understand why the Christian consumer market is a $7.5 billion market. And it’s screaming for good copywriters who understand how to "connect" with this special group of buyers. This brand–new addition to AWAI’s "Secrets of Writing" series shows you the unique secrets you must know to be successful in this market.

• Freelance Writing Success – FREE for the asking …
  (Regular cost: $99)

  Specific answers to hundreds of questions about starting and running your own $100,000–a–year freelance writing business. Nothing is left in doubt. No copywriter should begin his or her career without this invaluable resource.

• Getting Your First Client – FREE for the asking …
  (Regular cost: $99)

  There’s a simple technique that can cut months – even years – off your rise to the top. This brand–new guide gives you the "inside scoop" from AWAI members who started out right where you are now and built a successful copywriting career. Learn exactly what they did to win their first clients.

• Getting and Keeping Great Clients – FREE for the asking …
  (Regular program fee: $796 over two years)

  There’s no doubt about it: AWAI has produced the most comprehensive series in the world for marketing yourself to the direct–response industry. And, it will be all yours for the asking – from recordings of Bob Bly’s step–by–step 6–part New York workshop series … to our 17–month "Selling Yourself" teleconference series … to a members–only website complete with easy–to–customize templates, tips for success, and special reports … this kit contains everything you need to get clients – guaranteed!

• Effective Networking: The Fastest Way to Win Clients and Grow Your Business – FREE for the asking …
  (Regular program price: $179)

  When was the last time you had a casual conversation worth $100,000 to you? Or a $10,000 email? With this exciting new program, you could have them all the time – with just about anyone you meet. Use this tool to effectively launch a new business, or dramatically improve an existing one.

• "Making the Leap" Special Report – FREE for the asking …
  (Regular report price: $59)

  This special report shows you step–by–step how to go from working for someone else to becoming a successful in–demand freelance copywriter.

• "Seven Daily Habits of Successful Copywriters" Special Report – FREE for the asking …
  (Regular report price: $49)

  Every master copywriter has a secret or two for writing great copy … improving productivity … even for enjoying the writing process. We convinced some of the most successful copywriters we know to share at least one secret that’s helped them get to where they are today. The result is this amazing little special report that will serve both as a great motivator … and your personal guide to success.

• "Ask the Masters" Teleconference Series – FREE for the asking …
  (Regular series cost: $177)

  Listen like a fly on the wall as Bob Bly gets down to the nitty–gritty with some of today’s most powerful copywriting talents exposing their best–kept secrets for writing blockbuster copy. In this special 3–CD series, Bob pulls no punches – asking our panel of experts critical questions designed to help you overcome any obstacles you might be facing to come out on top of the copywriting industry.

• "Niche Marketing" Special Report – FREE for the asking …
  (Regular report price: $49)

  This is the much–anticipated report where we reveal the 10 hottest "niche markets" of the direct–mail industry – and how to start writing for them right away.

• The Ultimate Travel Writer’s Program – FREE for the asking …
  (Regular program fee: $279)

  Love to travel? Then why not make a few bucks while you do it. Our Ultimate Travel Writer’s Program not only shows you how to write great travel copy … but also tells you who’s looking for travel–related articles and how to use your "travel writer credentials" to fly, stay and play at substantial discounts.

• Turn Your Pictures Into Cash – FREE for the asking …
  (Regular program fee: $429)

  Can you take a simple photograph? If so, you could make $200 to $2,000 a week taking snapshots in your own backyard … on your family vacations … or anywhere in the world you care to travel. You don’t need to know a thing about photography to get started. All you need are a few simple secrets to taking the kinds of photos that sell best. It’s all here in this comprehensive program.

• Writing for Love & Money: How to Become a Successful Romance Writer – FREE for the asking …
  (Regular program fee: $249)

  Did you know that romance novels account for over 54% of all popular fiction books sold? So, get in on the action – and have some fun while you’re at it – by learning the secret formula to creating top–selling romance novels from experts who write for such publishers as Harlequin and St. Martin’s Press. It’s all in Writing for Love & Money – yours free for the asking.

• How to Successfully Write and Publish Children’s Books – FREE for the asking …
  (Regular program fee: $246)

  So many AWAI members have told us that they’d love to write a best–selling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.

• Desktop Marketing for Success, Independence and Income – FREE for the asking …
  (Regular program fee: $190)

  So many businesses out there are screaming for people who can do more than just write great sales letters … they need space ads, press releases, newsletters and website content. Desktop marketer Donna Doyle shows you step–by–step how she earned $156,250 last year working five hours a day with just a phone, a computer and some basic copywriting skills.

• Self Publishing: Your Complete Business Plan for Creating a Life Without Borders – FREE for the asking …
  (Regular program price: $299)

  Whatever your passion, you can immerse yourself in it AND make a six–figure income. This program is full of practical publishing ideas and case studies that could be your direct ticket to the kind of fulfillment you’ve always wanted in life.

• Graphic Design Success – FREE for the asking …
  (Regular program fee: $290)

  Learning the simple, basic graphic design skills you need to be successful as a direct–mail designer, it turns out, is not as difficult as you might think. And, by adding this valuable service to your copywriting business, not only will you improve their chances of success, but you can also earn an extra $20,000 … $40,000 … or even $60,000 or more a year. AWAI’s Graphic Design Success is the only comprehensive program about direct–marketing design that shows you … the five common elements of a direct–mail package and how to design them for maximum effectiveness … how to make a page’s layout "come alive" and grab your reader’s attention … the secret to stirring your reader’s emotions with typefaces, color, and graphics to get him in the "buying mood" … and much, much more. By the time you finish this program, you’ll have real–world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct–marketing design than 99% of the other freelance graphic designers out there.

• Freelance Design Success in a Box – FREE for the asking …
  (Regular program price: $99)

  Contains everything you need to know to start your very own graphic design business. Most importantly, all this advice comes straight from the best authorities in the world – professional graphic designers who pull in high six–figure incomes every year … not just because they can design well, but also because they know what makes a well–written sales letter sell even better. Now, you can too.

• The Copywriter’s "Six Figure Design Library" – FREE for the asking …
  (Regular price: $4,295 for complete series)

  From designer extraordinaire Lori Haller – it’s unlike any graphic design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design "franchise" business. You simply decide what you want your sales promotion to look like – a simple letter, a special report form, or even a full–color magalog. Then go to your Design Library , select from the 13 ready–to–go formats, drag your copy into the open space, and … voila! … you have yourself a professionally designed sales letter! Plus, these designs are yours to keep forever. Use them as much or as often as you like! Now instead of your client handing off your promo to a graphic design agency, you make that money instead – even if you’ve never designed anything in your life! For a few hours’ work, you can easily make an additional $1,000, $2,000, $5,000 or more per promo – whatever you and your client agree to. But if you enjoy doing it – and you decide to take on more design assignments and really step up that side of your business – you can realistically grow your business to where you’re making well over $100,000! Besides all Lori’s professional templates, you’ll get complete instructions on how to use them … and get all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e–books, and premiums … this $4,295 value is yours free for asking as a Circle of Success member.

• Pro Resume Writer Program – FREE for the asking …
  (Regular program price: $99)

  With our detailed guidelines, writing resumes is fun, quick, and easy. This program gives you everything you need to start and run a successful spare–time resume preparation service.

• Newly Revised Accelerated Program for Six–Figure Copywriting – One FREE each year …
  (A $1,014 value over 2 years)

  I’m guessing you already own AWAI’s Accelerated Program for Six–Figure Copywriting. But we’ve recently made extensive upgrades to the Program, cramming it full of the latest and most up–to–date secrets and techniques. What’s more, we’ve put the entire program "online" so you can access it through your computer anytime you want to work on it.

  And, the many "live" links throughout the program will take you to "extra" articles, resources and websites that will reinforce what you’re learning.

  In other words, not only have we packed the Accelerated Program full of even more tips and strategies for your success, we’ve made the learning experience much more fun and fluid.

  You’re entitled to the new updated version … plus one additional copy of the program in your second year to give to a friend, relative or loved one.

• "Bootcamp–in–Your–Home" Program – FREE for the asking …
  (Regular program fee: $499 per year)

  By now, I’m sure you know about our annual copywriting Bootcamp that takes places every fall in Delray Beach, Florida. But you may not know that every year right after Bootcamp, we produce something we call our "Bootcamp–in–Your–Home" Program. Not only do you get all the presentations from some of the top copywriters and marketers in the world, but you also get access to spec assignments offered during the Job Fair. As a Circle of Success member, our "Bootcamp–in–Your–Home" program is yours free for the asking. At $499 per year – over the next five years alone, that represents a $2,495 value!

• Our First–Ever "Golden Thread" Anthology – FREE for the asking …
  (Regular price: $99)

  We sifted through seven years of "The Golden Thread" … lifting the best and most timely secrets of the hundreds we’ve revealed over the years from our own experts and guest essayists – and organizing them on a subject–by–subject basis, so you’ll have easy and instant access to them. It’s a great resource any copywriter will want to have within easy reach.

• Joe Vitale’s "Smashing Down the Roadblocks to Your Success" – FREE for the asking …
  (Regular program fee: $79)

  Ever wonder what separates regular folks from the ultra–successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me – they’re just more focused on their success. And whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their penultimate potential. International marketing expert and master copywriter Joe Vitale calls it "The Law of Attraction" – the simple idea that once you eliminate the five "roadblocks" that are secretly sabotaging your success, success can’t help but find you. And in his special guide written especially for AWAI up–and–coming copywriters, he shows you a step–by–step plan for removing these obstacles from your life forever, once and for all opening the door to a life of wealth and prosperity. Joe Vitale is a master at showing people how to unleash their potential – and this is one program every aspiring copywriter should study.

• The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting – FREE for the asking …
  (Regular program fee: $79)

  One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because as a copywriter, you have a very valuable skill: you are a master in the art of persuasion. And that’s a skill every business needs – to sell products, attract new customers, motivate and teach employees, and so on. So not only can you market your copy to businesses everywhere – you can also market your knowledge. Consulting, copy critiquing, training in–house copywriters and marketers, presenting at company events and sales meetings – there’s a huge market for all these things. In this brand–new e–book, direct–response copywriter, critiquer, consultant, trainer and speaker Don Hauptman shows you how to turn the very specific and in–demand knowledge you have into an endless supply of "non–writing" income.

• SEO Copywriting Success: How to Profit From Writing for Search Engines – FREE for the asking …
  (Regular program fee: $495)

  As the Internet expands, so does the demand for copywriters who know how to write SEO ("search engine optimization") copy. And there’s no better person to learn from than Heather Lloyd–Martin. She’s one of the pioneers of SEO copywriting – and a popular speaker at our annual Bootcamp. She’s also President and CEO of SuccessWorks, a member of the Internet Marketing Advisory Board, and Chair of the Direct Marketing Association’s Search Engine Marketing Council. As a Circle of Success member, you’ll be one of the first to benefit from her new 6–video program on SEO copywriting. In straightforward, easy–to–understand language, Heather tells you everything you need to know about writing copy that not only sells your clients’ products, but also gains them prime search engine ranking.

• Copywriting 2.0: Your Complete Guide to Writing Web Copy That Converts, by Nick Usborne – FREE for the asking …
  (Regular program fee: $497)

  Writing copy for the Web is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. But for the first time in his career, online copywriting expert Nick Usborne has finally agreed to reveal all of his secrets in the most comprehensive program for writing top–notch blockbuster Web copy in record time. Regardless of experience.

• The Architecture of Persuasion: How to Write Well–Constructed Sales Letters – FREE for the asking …
  (Regular price: $24.95)

  In his first–in–a–series of "how–to" books aimed specifically at copywriters, Michael Masterson guides you step–by–step through the letter–writing process – from how to make your letter look "inviting" to your prospect … right down to making him feel good after he’s bought your product. But the beauty of this book is the memorable analogy he uses to get all these important points across. No question, this book belongs on every copywriter’s shelf.

Of course, we’re constantly adding new products and programs each and every year (an average of five per year over the past five years alone!). And as a new Circle of Success member, you’re entitled to them as they come available – at no extra cost.

Some of our most recent program additions include:

• NEW! Marketing With Video Online for Profit – FREE for the asking …
  (Regular program fee: $199)

  Online video could very well be "the new wave" for direct response marketers. Research firm eMarketer estimates that by 2011 advertisers will spend $2.3 billion on online video marketing efforts. This is nothing short of a gigantic opportunity for you to cash in – by quickly establishing yourself as an expert in this exciting, here–to–stay niche. And to help you, AWAI has teamed up with Jessica Kizorek, one of the most experienced, knowledgeable and respected video marketing experts in the industry. You’ll learn everything you need to market your own line of promotional videos – or establish yourself as an expert for the long list of clients waiting for someone with your skill–set to help them:

  • Plan a video from start to finish
  • Write a video script
  • Storyboard a video script
  • Shoot a video and make it look professional
  • Edit a video and make sure it’s persuasive and compelling
  • Distribute a video online for maximum marketing exposure
  • Contract your services

  In short, you’re going to learn everything you need to know to use video marketing to build your existing business or to make video marketing your new business. And to make this a truly interactive experience, Jessica has included dozens of hands–on exercises, hundreds of real–life examples and 19 video tutorials.

• NEW! The Web Copywriter’s Clear Path to Profits: A 7–Point Plan for Working With Web Clients – FREE for the asking …

  (Regular program fee: $99)

  Needless to say, to write great web copy for your client, you need to know the structure of a successful website – the role of the home page, what landing pages must do … and how to make it easy for the web surfer to not only find what he or she is looking for on the site, but easy to buy the product as well. That’s why we’re so excited about this long over–due quick and easy guide to structuring successful websites.

  With The Web Copywriter’s Clear Path to Profits , you’ll be able to guide your clients through critical considerations and decisions involved with creating websites that work, including:

  • The value of site maps and knowing what purpose each web page serves
  • The best way to work with web developers and graphic designers
  • Why it’s crucial to have page layouts set before writing a single word of copy
  • The huge differences between traditional direct–mail design and design for the web user
  • How to optimize a website for multiple audiences
  • Navigating visitors through multi–page sites; getting them to their destinations quickly
  • The pros and cons of pop–up boxes
  • Appropriate, action–oriented links that convert more visitors into buyers
  • The best way to identify search–engine keywords
  • How to write "behind the scenes" copy for search engines

  No question, once you know the "inner workings" and structure of a successful website that sells, you’ll not only be able to write better copy for any website, but provide a much needed and much appreciated value–added service to your client as well.

• NEW! AWAI’s "Pay–Per–Click" Webinar – FREE for the asking …
  (Regular webinar price: $79)

  Few copywriters know it, but companies are willing to pay big bucks – sometimes up to $500 – for 20 words of copy. And for good reason. That careful selection of words could mean the difference between a million–dollar Internet sales campaign … and a money–losing flop. That’s why you owe it to yourself to take part in AWAI’s "Pay–Per–Click" webinar, where you’ll learn PPC expert Andrew Palmer’s insider secrets to composing tiny little ads that not only get people’s attention – but work to put them in the "buying mood" even before they click through to the corresponding ad.

• NEW! "Power Start 2009" Teleconference Series Recordings – FREE for the asking …
  (Regular program fee: $249)

  We offered this motivational teleconference to kick off 2009, but that doesn’t mean you can’t use these inspiring sessions to "rekick–start" your writing efforts any time you need them! Let Michael Masterson show you how to organize your time more effectively and write more copy in a week than you ever thought possible – even if you’re holding down a full–time job. Chris Marlow will share her secrets for dialing into the niche that’s right for you. Bob Bly tells you how to do what he does best: get all the clients you’ll ever need. Then there’s a great little roundtable session to wrap everything up, where some of the most successful copywriting experts today lead you to where the best–paying jobs in the world of direct response are today. No copywriter should be without these very timely, highly informative, and easy–to–download audio files.

• NEW! The Legalities of Copywriting Made Simple – FREE for the asking …
  (Regular price: $199)

  For a copywriter or direct–response publisher, this powerful resource is as crucial as a dictionary or thesaurus. It’s all the dos and don’ts when it comes to the legalities of copywriting and the direct–mail industry. What you can and can’t say … what kind of back–up you need to support various claims … rules on testimonials and endorsements … and so much more. These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And the rules concerning financial copy are entirely different from, say, health copy … or fundraising promotions … or even consumer product letters. So we did what you’ve been asking us to do for years: with the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) "layman’s guide" to avoiding legal pitfalls with your copy. You’ll know all the rules your clients should know (but likely don’t!). Another in a long list of "must–have" resources – this plain language, easy–reading guide is yours free for the asking when you sign up to become a Circle of Success member.

• NEW! How to Write Your Own Money–Making Websites – FREE for the asking …
  (Regular program price: $497)

  As a copywriter, you already know how to write words that sell. Why not do it for your own website – and generate thousands of dollars a month in easy, passive income. Now you can with website extraordinaire Nick Usborne’s brand–new program How to Build Your Own Money–Making Website. In it he shows you step–by–step how to turn any hobby, interest, or passion you may have into a fun and profitable website. You’ll learn how to structure a simple site so it’s up and running in a matter of hours, load it with exciting and sales–oriented content, and drive people to your site without spending a fortune. Plus, by using Nick’s proven "affiliate marketing strategy," you can make thousands of dollars a month without having a single product of your own to sell. You just guide people from your site to the sites of companies with relevant products to sell – and get paid for every sale! If you’ve ever wanted to use your new–found copywriting skills to create your own money–making website – but have never been sure of how to do it – you’ll definitely want to ask for Nick’s great new resource!

• NEW! Social Networking: The 21^st Century Way to Find New Clients – FREE for the asking …
  (Regular program price: $99)

  This exciting new program shows you how to harness the power of Internet social–networking sites like Facebook, Twitter, LinkedIn, and others to land choice clients and copywriting assignments – without ever picking up the phone! Created by AWAI "Wall of Fame" member and working copywriter Jim Turner, you’ll learn how to structure your professional profile and load it with content that establishes you as an expert in any writing field you choose … and mimic the techniques Jim uses to make you the "go–to" copywriter in your social and professional network. If you’re looking for the quickest and easiest way to have a never–ending line–up of clients, be sure to ask for this exciting program the moment it comes out.

• NEW! Copy Logic: The New Science of Producing Breakthrough Copy (Without Criticism) – FREE for the asking …
  (Regular price: $24.95)

  Looking for the best way to ratchet up the selling power of your copy? Then you’ll want to be the first to read Michael Masterson’s and Mike Palmer’s brand–new book Copy Logic: The New Science of Producing Breakthrough Copy. In it you’ll discover Michael’s simple two–step process for creating and strengthening attention–grabbing headlines and compelling leads. Then you’ll use the power of Mike Palmer’s very own "CUB" process for making sure the rest of your letter does everything it’s supposed to do … right down to the offer and close.

• NEW! Secrets of Becoming a Publicist: A Simple, Step–By–Step Guide to Boost Your Income and Enjoy the Satisfying and Exciting Life of a PR Pro – FREE for the asking …
  (Regular program price: $199)

  The "persuasion" skills you master as a copywriter aren’t just for selling products and services. You can also use your new–found skills to generate publicity and reshape public opinion on behalf of businesses and community groups large and small. Press releases, letter campaigns, awareness programs – they all require the power of persuasion to succeed. And as a copywriter, you’re just the person to deliver the "power of the press" (and Internet!) to clients looking to improve their image and boost sales – quickly and cost–effectively. Running a PR business is a perfect spare–time business for copywriters who want to expand their services … create a new stream of income … help businesses grow … and have some fun. It’s inexpensive to get started … and much easier than you may think. AWAI teamed up with PR pro Melanie Rembrandt to create a step–by–step guide that gives you everything you need to create a thriving PR business.

• NEW! Bob Bly’s How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales – FREE for the asking …
  (Regular price: $24.95)

  As copywriters, we work hard to develop a great headline, a compelling lead, and load our letters up with proof and credibility. But even the best copywriters tend to treat the "offer" as an afterthought. In his brand–new book, How to Create Irresistible Offers , master copywriter and AWAI Board member Bob Bly shows you over a dozen market–proven ways to boost your letter’s response rates by as much as 900% – simply by structuring your offer in such a way that your reader would be crazy not to buy what you’re selling.

• NEW! Monday Morning Jumpstart – FREE for the asking …
  (Regular program price: $380 for 2 years)

  Here’s a program we’re very excited about – something AWAI members have been requesting for years now. It’s a weekly "Monday motivational audio message" from AWAIer–turned–master–six–figure–copywriter Joshua Boswell, and it’s designed to kick–start your week … get you writing better copy faster … answer questions you may have about writing and the industry … and help you navigate the "unknowns" of the direct–response business. And if you’ve ever seen Joshua in action, you know he’s the man for the job. He’s an inspiring speaker. His enthusiasm and passion for copywriting are contagious. But most importantly, he’s been where you are today – eager to shed the work–a–day world and make a six–figure income writing from the comfort of your own home. You’ll be learning more about this exciting program in the weeks ahead, and as a Circle of Success member, you can sign up to hear Joshua’s weekly message absolutely free.

• NEW! AWAI Virtual Workshop: Breaking Into the Business–to–Business Copywriting Market
  (Regular Program Price: $499)

  It’s the niche few copywriters think about, but it can be very lucrative. And another thing a lot of copywriters love? It’s not the typical "hard sell" writing. Over the course of eight, one–hour "virtual workshop" sessions, you’ll learn how to break into this lucrative, $6.5–trillion–a–year copywriting market where there’s:

  • Surprisingly little competition …
  • Over 8 million potential clients (both local and around the country) …
  • "No–hype" copy …
  • Loyal clients willing to give you a steady stream of paid assignments …
  • Terrific pay …
  • Short, quick assignments …
  • The potential to earn up to $2,000 in a single day  …
  • A lot less pressure to produce a control or hit a home run for your client …

  After attending this workshop, you’re going to have everything you need to take the next step in living life on your terms as an in–demand B2B copywriter, where the earning potential is $50,000 (or more) his first year. Best of all, as a Circle of Success member, this virtual workshop is yours free for the asking.

• NEW! AutoResponder Apprentice: How to Become a Successful Copywriter Without Writing Sales Letters – FREE for the asking …
  (Regular program price: $497)

  It’s the perfect alternative to writing long sales letters: Master copywriter Jay White shows you how writing autoresponder email copy can be the most lucrative copywriting niche on the Internet. Autoresponder copy consists of a series of 3, 5, or 7 short emails that are automatically sent to a new prospect who has just opted–in to your client’s email list. Thousands of websites are hungry for autoresponder copy – for every product they launch … every new email list they create … and every new affiliate offer they want to promote. That’s why Jay has teamed up with AWAI to create Autoresponder Apprentice: How to Become a Successful Copywriter Without Writing Sales Letters. This step–by–step online program gives you everything you need to know to become a successful autoresponder copywriter.

These 13 (!) brand–new products alone sell for over $3,000. But as a Circle of Success member, you won’t pay a cent for them. They’re yours for the asking.

And, of course, you’ll also be entitled to all the new programs, reports, and guides we produce during your Circle of Success membership.

It’s an impressive list to be sure. But there’s even more …

Dozens of Titles From Our eBookstore –
Yours for the Asking!

Under this offer you’re also entitled to dozens of titles from the AWAI eBookstore – absolutely FREE! These valuable resources are all designed to help you become a better writer and expand your freelance business. Add them all up and it’s a better than $2,386 value … and we’re adding new titles to the store all the time!

Here are just some of the titles you’ll want to have in your collection:

• Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know
• Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals
• 20 Masters Tips
• 20 More Masters Tips
• Conquering the Tyranny of the Blank Screen – Eliminating Fear and Procrastination When Facing Writer’s Block
• Finding a Winning Tone, Style, and Voice for Your Copy
• Mastering the Art of Persuasion in Print and Online – Copywriting Secrets of the Masters
• Computer Basics
• Conversations With the Masters: Interview With Arthur Johnson and Bob Bly
• Conversations With the Masters: Interview With Don Mahoney and John Forde
• How to Quickly Become a Published Author: The Secret of Children’s Magazines
• Secrets of a Master: Less Is More – Confessions of a Word–a–Holic
• Succeeding in the Children’s Non–Fiction Market: Interview With Kieran Doherty
• Developing a "Hands–on" Approach to Catalog Copywriting: Helping the Customer Experience the Merchandise
• Secrets of Writing for the Financial Market: Interview With Clayton Makepeace – Audio and Transcript
• Secrets of Writing for the Financial Market: Interview With George Duncan – Audio and Transcript
• Secrets of Writing for the Financial Market: Interview With Jim Rutz – Audio and Transcript
• Secrets of Writing for the Financial Market: Interview With Robert Reger – Audio and Transcript
• Secrets of Writing for the Fundraising Market: Interview With Jerry Huntsinger – Audio
• Secrets of Writing for the Fundraising Market: Interview With Kate Petranech – Audio
• Secrets of Writing for the Fundraising Market: Interview With Madeline Stanionis – Audio
• Secrets of Writing for the Fundraising Market: Interview With Mal Warwick – Audio
• The Art of Persuasion: How to Get What You Want Through the Power of the Word
• How to Prospect Successfully – Audio
• Insider Secrets for Making Money Writing Copy Online – Audio
• Promoting Yourself – Audio
• Breaking Into the Top–Paying Market: Consumer Newsletters – Audio
• 5 Steps for Establishing Your Reputation as a Top Copywriter in Your Field – Audio
• Entering the Lucrative World of Writing for the Healthcare Market – Audio
• Writing for the Corporate Communications and Marcom (Marketing Communications) Market – Audio
• The Ultimate Secrets of Freelance Copywriting Success – Audio
• Writing for the Information Products Market – Audio
• How to Get Out of a Slump – Audio
• Writing for the Business–to–Business and High–Tech Markets – Audio
• How to Write a Book and Get It Published – Audio
• Prospecting for New Business – Audio and Transcript
• Make Money Writing Catalog Copy – Audio and Transcript
• Make $3,000 a Project Writing White Papers, Brochures and Other "Marketing Collateral" – Audio and Transcript
• Writing for the Self–Help and Biz–Op Markets – Audio and Transcript
• What’s New in B2B Copywriting? – Audio and Transcript
• The 62 Most Commonly Asked Questions Beginning Copywriters Ask About Getting Clients
• The Copywriter’s 7–Step Wealth–Building Plan: Turn Yourself Into a MILLIONAIRE in Just 10 Years!
• The Designer’s Guide to Buying Software: Everything You Need to Know to Choose the Right Software for Your Graphic Design Business
• A Cheater’s Desk Reference for Copywriters: 27 Tips, Tricks and Techniques to Help You Work Less and Make More
• 9 Fundamentals of Good Writing
• 101 Story Ideas for Children’s Books
• The Secret of Capturing Children’s Attention
• A Secret Technique for Getting Your First Piece Published!
• Analyzing Response Rates
• How to Identify and Appeal to Your Prospect’s Core Buying Emotion
• The Power of the Offer
• Secrets of a Killer Swipe File
• Social Science Techniques in Copywriting

Including future products we have planned so far for this year alone, that’s over $22,800 worth of products and programs at your disposal – any time you need them. For you, it’s just a matter of picking up the phone and asking for them.

Of course, more important than the sheer value of these products is the wealth of information you’ll get from them. But when you combine all this with the three FastTrack Bootcamps (a $6,000 value) … your four targeted learning programs (a $7,980 value) … the brand–new "Mini–Review" Program (invaluable) … your eight Circle of Success spec assignments and group support (also invaluable) … plus your two free Master Copywriter Critiques (a $5,000 value) …

 … it all adds up to a better than $41,780 in value!

Of course you won’t pay anywhere near $40,000 to be in the Circle of Success – or even half that. But when you consider this program’s thorough, complete, and highly focused training, even $20,000 is an out–and–out bargain.

Because by the end of it all – perhaps even just a few months into it – you’ll have the skills, the knowledge and the confidence to step out and start writing direct–response packages capable of generating millions of dollars in revenues for your clients.

Remember …

You Get Everything You Need …

You’ll have at least eight completed, polished, and professional spec assignments under your belt – assignments you’ll be proud to show to any prospective client (including you’ve created with the direct help and input of a master copywriter) …

You’ll have mastered the most important components to any direct–response promotion through your four targeted learning programs:

• In"Targeted Learning Program #1" you’ll learn the important secrets to writing attention–grabbing headlines. This is a skill every great copywriter must have – and there’s no better place to learn it than through our instructor–led, interactive online program.
• In "Targeted Learning Program #2" you’ll learn the most powerful secret any copywriter can know: How to "connect" with your reader in the lead of your letter – and deftly incorporate the strongest benefits your product has to offer – so that he or she will be itching to buy after the first page or two of copy.
• In "Targeted Learning Program #3" you’ll learn precisely how to structure your letter … the crucial role some of the more overlooked copy elements play in a direct–response package – subheads, transitions, lift notes, subject lines, PS’s, order devices, endorsement letters, teasers, envelope copy, bullets, testimonials, sidebars – and how to use each of them to boost your letter’s response as much as three–fold.
• "Targeted Learning Program #4" will make sure you have all the skills you need to market yourself in the real world – including how to make contacts in the industry and develop your portfolio. You’ll leave this session with everything you need in hand – phone numbers, contact names, introductory letters, personal marketing materials – so you can step out and have your first paying job in no time.

Plus, through your success circle group, you’ll be writing everyday, getting feedback from fellow colleagues … learning something new every step of the way … mastering the nuts and bolts of putting together a professional direct–response package that marketers and publishers will be eagerly waiting to see.

When you want instant feedback on a headline and lead you’re working on – be sure to make good use of the exclusive Circle of Success "Mini–Review" process, where you’ll know instantly whether your headline and lead are on the right track.

Earlier I mentioned some of the AWAI members who have benefited from this type of group experience. There are plenty more …

Pam Foster – AWAI’s 2009 "$10K Challenge" winner – told us her group has become an ongoing source of inspiration – critiquing each other’s copy, sharing marketing ideas, brainstorming concepts, and cheering each other on during the learning journey. As she mentioned in a note she sent us recently, "Each of us is now on track to make over $100,000 this year as copywriters and communications experts. As we have become ’friendly competitors’ with each other, witnessing our individual growth and successes in this business, it has motivated each of us to keep going and do better as well."

Jim Turner had a similar positive experience … "I’m not the world’s greatest social butterfly. It takes a while for me to warm up to people I don’t know," he told us. But he’s glad he mustered up the courage. "Now we support each other through encouraging messages. We share stories about our progress and challenges. We critique each other’s copy. We offer each other advice on how to get paid in an equitable manner … and how to move from our ’day jobs’ to becoming full–time copywriters."

Mary Smith is another believer in the success circle idea. She still keeps in contact with her group, " … via phone and email, exchanging copy to review, leads on projects and many, many words of personal and professional encouragement."

As I mentioned before, you simply can’t underestimate the powerful and positive effect this kind of "group dynamic" can have on all aspects of your copywriting ambitions – from writing stronger copy … to getting your first paid assignment.

It truly is an enormous motivator …

The Most Important 3 Days of Any Year

Then at Bootcamp you’ll learn even more advanced secrets from the hottest and most experienced copywriters in the business.

You’ll meet many of your fellow copywriters – people who are starting out, just like you … as well as seasoned professionals who are more than happy to share their insights over a drink or two at the bar.

Simply by being in that "electric" environment – by "hanging out with the pros" – you’ll gain a deep insight into how the whole direct–response industry works and know precisely what you need to do to succeed. And let’s not forget the marketers you’ll meet – people eager to discover the next hot copywriter – and all the live writing assignments you can shake a stick at.

Given the intensity of what you’re about to experience – and the fact that every assignment you’ll be working on has a major marketer on the other end waiting for a good solid draft – you might be surprised how fast things will start to happen for you. You may even have one or more of your submissions accepted and mailed by a prospective client before the two years are through. And if any letter you write enjoys even a glimmer of success, you can be pretty much assured you won’t be waiting long for your next assignment.

As I said before, this is a complete immersion into the world of copywriting. You will not find a more all–encompassing program for aspiring copywriters.

And when you have that special assignment that you need to have succeed at any cost – that’s where your Master Copywriter Critique will be priceless to you.

That’s why I said earlier – this is not a program for people who are taking their copywriting aspirations lightly.

This is not for people who think things are going to just "fall into their lap."

You know it. I know it: to be highly successful, you need to make the effort.

Your Skills Will Improve With Each Passing Day

Circle of Success has been structured to ensure you make the necessary effort. Every day you’ll be motivated – by us, by your peers, by marketers waiting to look at your work – to make one small step forward. Everyday, you’ll learn one new thing about producing great copy. Day by day, week by week, month by month … you’ll add to that knowledge.

Throughout this two–year program I promise you, you’ll learn so much about writing great copy that you’ll no longer struggle with the letter writing process.

The words and ideas will come to you innately …

You’ll know instinctively how to grab your reader’s attention … how to speak to him in a respectful yet convincing tone … how to gain his trust … how to build your reader’s excitement and acceptance with every paragraph … and, most importantly, have him wanting to buy what you’re selling long before the letter is over.

Circle of Success will give you every resource you need to succeed. We’ll provide you the forum where you’ll be inspired to learn and write each and every day. You’ll have people you can call on with issues or questions … access to Bootcamps, where so many of our most successful people gained the knowledge and made the connections that moved them many steps forward very quickly. And, of course, you’ll have AWAI’s complete library of resources, where more than 100 programs, books, and writing products will be yours for the asking – anytime you need them for as long as you maintain your Circle of Success membership … plus, whenever possible, you’ll get substantial discounts on products offered by partners of AWAI.

That’s why I said earlier that Circle of Success is the most comprehensive copywriting skill–building program you’ll ever find. Never before – not even with our very successful (and popular) Founder’s Circle program – have we produced a program that’s so singularly focused on building up your skills to the point that, when you’re finished, you’re ready to compete with some of the best copywriters in the business.

So what does it take to get in?

Quite frankly, for this kind of knowledge … for this kind of intensity … and the places it can take you in such a short period of time … $30,000 would be a great bargain. After all, what’s a college degree cost these days? And given the fees and royalties top marketers pay even an average copywriter, one or two winning packages mailed over the course of a few months could easily pay for it.

What Does Circle of Success Cost?

As I said before, you won’t pay that amount to become a Circle of Success member.

Come 2010, the cost to join Circle of Success will be $12,000 – for a learning experience that can reward you with millions of dollars in income over your lifetime – not to mention provide you with a lifestyle and personal freedom that will be the envy of everyone you know.

But for this invitation only – you can sign up for Circle of Success at the current price of just $9,000 … and be entitled to everything – including the two Master Copywriter Critiques (itself a $5,000 value) we had planned to offer to members who came in at the higher price.

As I said at the outset of this letter, we simply cannot offer everything that comes with Circle of success at this price for very much longer. The tens of thousands of dollars worth of products you’re entitled to (both current and future ones) … the unlimited Bootcamps … the online classes … the personal attention that goes into executing this extraordinary two–year learning experience – the costs of delivering this really add up.

But we discussed it. We took into account the many AWAI members we know who are eagerly waiting for the next Circle of Success session to sign up. And to simply spring the new price with no prior warning wouldn’t be fair.

So we decided to give everyone one last opportunity to get in at the old price …

And even though that price is 75% less than what it would cost to get every resource on its own – plus all the intensive learning programs Circle of Success offers – we know that’s not an insignificant amount of money for someone starting out.

That’s why if you’re ready to embrace this program – and completely understand the time, effort and commitment Circle of Success requires of you – we have a variety of monthly or quarterly payment options to suit you.

It’s just a matter of calling in and arranging something you can live with.

Or, if you prefer to pay for the whole program up front, we’ll make it worth your while by dropping a full $1,500 off the price … making the price you’ll pay to become a Circle of Success member just $7,500.

That’s an outstanding bargain for what amounts to a very advanced "MBA–type" program – in a field where businesses are waiting in line to snap up the latest, most promising A–level copywriters.

Regardless of which option you choose – the monthly payment arrangement or the lump sum price – your journey will begin very soon.

The Adventure Begins December 8th –
Just a Couple Short Weeks From Now

December 8th, 2009 in fact, is when the orientation session for your first targeted learning "Mastering Headlines" program begins. This is where you’ll learn how the online sessions work and how to access all your course resource materials.

Immediately when you sign up for Circle of Success you’ll be assigned to your group … introduced to your fellow group members … given your first spec assignment and all the resources and back–up material you need … and details on how to get started.

You’ll receive instructions on how to access your "Circle –exclusive" website, where you’ll be able to chat with your fellow group members … discuss the assignment you’re working on … learn of upcoming conference calls and peer review sessions … find the latest writing exercises and assignments … get insights from professional copywriters … see a long line of high–level tips and techniques … even learn of special letter–writing opportunities reserved exclusively for Circle of Success members.

We’ll fill you in on the Circle of Success mini–review procedure – and show you how it works and where to send any headline and/or lead you’d like quick feedback on.

We’ll send you two "golden ticket" certificates, each good for a Master Copywriter Review and Critique – one in the first 12 months and another in the second 12 months. (Hint: Save these for your most important assignments – a spec assignment you absolutely want to win … or a paid assignment you might be struggling with … )

At your request, we’ll reserve for you a spot at the 2010 FastTrack Bootcamp. (We’ve reserved a limited number of spots for new Circle of Success members.) And in the months leading up to next year’s Bootcamp, we’ll let you know about special events we have planned exclusively for Circle of Success members.

You’ll be given the direct phone number to Jacqueline Palmer, your Circle of Success liaison. Jackie, as we call her, is available to answer any questions you have about this program at any time – either by telephone or via email.

And yes, even if you opt for a payment plan, you can still request – and have sent to you immediately – any product from our AWAI library of resources. (You’ll get a full listing of all the eligible products when you join. Two products we recommend you take right away – the Master’s Program and Copywriting Genius: The Master Collection.)

Of course, much more about your Circle of Success membership will be explained to you once you sign up. In fact, be prepared to hear from us often over the months ahead – about what to do and how to proceed next. We’ve put together an entire team here at AWAI just to ensure that you and your success are our Number One priority over the coming 24 months.

Rest assured, too, that things will get very busy for you from here on in.

You’ll be learning at a very fast pace. Time will move quickly. It won’t be long until you look back over the weeks and ask yourself, where did the days go? And be amazed at how much knowledge you’ve soaked up in such a short period of time.

And what if you decide Circle of Success is not for you?

Try The Circle – Risk–Free

No problem. Just let us know by the 4th week of your first targeted learning program and we’ll refund anything you’ve paid to us, whether it’s the full amount or the first of your payment plan. All we respectfully ask is that you return any of the hard products we’ve sent you from our library.

Then, if anytime after the 4th week you decide you want out of the Circle of Success program, you can … with no questions asked. We’ll simply stop your remaining installment charges or, if you paid in full, issue a pro–rated refund – and open your spot up to someone else.

Again, all we ask is that any library resources you’ve ordered be returned.

So you see, there really is no risk.

If you’re anxious to get started – and you want to ensure your place in your 25–member Circle of Success group by the December 8th starting date, I urge you to sign up right away.

Keep in mind, too, that after midnight on Friday, November 20th, we will not be taking on any new Circle of Success members. That’s the absolute cut–off date for this session.

It’s best, though, you sign up well before that date, so you’ll have time to take a few deep breaths – and we can get all the material and information to you well before it all begins on December 8th. And if you want to take advantage of your free "Circle of Success pass" to next year’s Bootcamp, it’s best we reserve you a spot now, since this event tends to fill up fast.

We’re very excited about this opportunity.

We’re excited for you … and the impact Circle of Success will have on your success both as a copywriter and a direct–marketing expert. Just like it has so many AWAI members over the three years we’ve been offering this very comprehensive learning program.

So let’s roll up our sleeves together. There’s much to accomplish in the weeks and months ahead.

Call Barb, Debbie, or Jacqueline at 1–866–879–2924 or click below to secure your spot today.

Sincerely,

Katie Yeakle
Executive Director, AWAI

Sign Up Today!

P.S. Just to be clear … once midnight on Friday, November 20th, rolls around, we won’t be accepting any more Circle of Success members for this session. Reason being, this is a carefully planned and "structured" program where you’ll be learning something new each and every week – and then applying these skills to whichever live spec assignment you’re working on. If you were to come in late, you’d be too far behind – and might not get the most out of the program. Plus, there’s a very good chance The Circle will fill up very quickly given the value of this extraordinary experience. That’s why if you’re interested – I urge you to get in now. Pay in full and save $1,500 – or make payment arrangements that work for you. Regardless, you have until the 4th week of your first targeted learning program to decide if you’re up to the task. If not, simply return any program materials and let us know, and you’ll get any money you’ve paid for your Circle of Success membership back in full.

P.P.S. One other thing I need to mention here is that this is the last time we will offer Circle of Success membership at the low price you see today. Over the past two years, we’ve added so many products, perks, and resources to this program (over $3,000 worth in the past year alone), we have no choice but to raise the price when (and if) we open it up again in 2010. By taking advantage of this exclusive offser, you’ll save over $3,000 off next year’s price – plus you get to take advantage of the Master Copywriter Critiques I’ve talked about – a $5,000 value alone. If you’ve been thinking about joining Circle of Success , this is the best time.

P.P.P.S. One last thing – a note from Circle of Success member Toni Rockis I received a while back. I thought I’d pass it on to you, because it’s another great example of the doors that can open for you when you join our small group of “insiders”…

And the grant writing program Toni and AWAI are creating together? As a Circle of Success member, it’ll be yours “free for the asking,” just as soon as it’s available in the next few months.

Sign Up Today!

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American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
www.awaionline.com