This Offer Expires Jan. 31 at Midnight and Will Not Be Available Ever Again

Your Last Chance to
Experience the 2011 FastTrack to Success Bootcamp …

For a price that’s 93% less than
what many of your colleagues paid

Dear Reader,

AWAI’s 2011 FastTrack to Copywriting Success Bootcamp and Job Fair was held last October. And what an event it was …

We had an incredible line up of presenters: Joe Sugarman, Bob Bly, Dan Kennedy, Mark Everett Johnson, Nick Usborne, Will Newman, Jennifer Stevens, Pam Foster, Lorrie Morgan Ferrero, John Forde, Brian Clark, and Steve Slaunwhite, to name a few.

Plus, the now-retired Michael Masterson gave his very last presentation.

And talk about content …

Bootcamp is always more than a mere “refresher” …

Sure, you learn everything you must know, like how to construct a powerful headline and a captivating lead … how to get (and keep) high-paying clients … and how to start and grow your copywriting business …

But if there was a common theme to last year’s presentations, it was “deeper, solid, business-building secrets.”

Pro Secrets and a Decided “Edge”

Some of those secrets included insights from Brian Clark about how to make major money for your clients and yourself through online content marketing …

Then there’s copywriting legend Dan Kennedy, who shared his secrets to creating a six-figure (plus) freelance business — including the secret “sauce” to pulling in long-term profits. He revealed that it starts with attracting your “Avatar” clients. (This is a guy worth listening to — Dan Kennedy is without question a “titan” of the copywriting business. He routinely bills well over $1 million annually as a copywriter – and that’s writing part time.)

Bob Bly returned for an encore presentation of his copy strategies. Not only did he share prized tips for creating winning bait pieces and enhancing your credibility, he also spelled out how to achieve and maintain a six-figure income in today’s copywriting market. Even better, he recounted the 10 ways copywriting has changed, along with 10 strategies for succeeding in today’s new marketplace.

Mark Everett Johnson, who once worked as copy chief for the legendary Eugene Schwartz, shared three secrets every successful copywriter MUST learn from Schwartz. He also presented the little-known elements of must-read headlines, along with tips on how to convert prospects to buyers.

Lorrie Morgan-Ferrero, an industry trailblazer, taught participants how to write copy that sells to 85% of the buying market. Not only that, but she divulged top secrets for building relationships with copy and shared a copy-makeover technique that moves your copy into the 21st century.

It was a particularly special treat when Mike Palmer took the stage. Mike recently wrote what is by far the most successful front-end promotion of at least the past decade for his client, who is a major mailer. So far, that single promotion has brought in over three hundred thousand new subscribers to its flagship publication in less than a year and could very well lead to over $100 million dollars in back-end sales. Mike revealed the secret behind his breakthrough mega success — and this was the only time he shared that knowledge outside of meetings with his own writing team.

Online copywriting expert Nick Usborne gave his six tips for “push” and “pull” marketing, along with actionable advice on how to get in front of your best prospects and communicate your value so companies jump at the chance to hire you.

Then there’s Will Newman, who revealed a powerful tool for building devastatingly effective headlines in just 75 minutes. Plus, he explained how to make the “rule of one” work for you and how to take “shortcuts” when getting to know your prospects.

Pam Foster shared her winning techniques for finding the hottest niche markets. She used these steps to attract seven clients in seven weeks — and gained a bonus $30,000 in the process!

And you don’t want to miss the moment when Joe Sugarman — another legend in his own right — kicked off the entire event with his keynote address. He talked about psychological triggers that increase sales and double response. With sales of 20 million and counting, Joe is a published author worth listening to again and again. Here’s proof: he was the very first to use an 800-number in a direct response ad … needless to say, he’s the kind of copywriter everybody wants to imitate. Best of all, he knows firsthand what it takes to succeed and won’t hesitate to share copywriting tips that can forever change your life.

Finally, like I said — Michael Masterson presented for the last time at an AWAI Bootcamp — and without a doubt, it was unforgettable. Not only did he share how he uncovers his greatest, tipping point ideas, he also revealed the simplest system ever for extremely powerful writing, plus tips on avoiding the most common mistake new writers make.

But really, that’s just a taste of what transpired over the more than 42 hours of presentations, activities, and “happenings.”

There’s just one small problem …

Don’t Worry … We’ve Got You Covered

Here’s a way to get every tip, secret, selling strategy, and insight presented at Bootcamp – at a price that’s about $3,300 less than you would have paid to be there.

I’m talking about the 2011 FastTrack to Success Bootcamp Home Study program, where we give you every presentation, every tip, every secret, every selling strategy revealed at Bootcamp — bundled up with all the relevant handouts, guides, examples, and backup material — and delivered to you in a complete, concise, “learn at your own pace” package.

No surprise, this thing sells like crazy each and every year we offer it.

A Perennial Favorite

People snap it up like proverbial hotcakes.

Members tell us it’s perfect because it gives them all the benefits of being a FastTrack to Success Bootcamp attendee — including the latest copy secrets and direct insights into what’s working in today’s direct-mail market.

Many of our overseas friends say, “Why go through four or five days of travel (round trip) when I can have all the presentations right here at home?”

And then there are those who just don’t have the luxury of taking time off from work — folks who would love to come but have jobs they can’t miss and would rather use their precious vacation time for family trips.

Throw in the “solitary” folks who don’t like crowds but still want everything Bootcamp has to offer up-and-coming writers … and you get an idea of why our FastTrack to Success Bootcamp Home Study program is so popular.

Even the people who go to Bootcamp end up getting the Home Study program. Why?

Because when you’re there, there’s simply no way to see and absorb everything that takes place!

And I mean that quite literally …

For the last few years – and 2011 was no exception – we’ve had so many speakers with so much great content to deliver that we’ve been forced to “double up” on presentations — with a beginners’ track that covers a lot of the basics … plus an advanced track that focuses on the deeper insights.

So getting the Home Study program is quite literally the only way to see and hear everything that goes on at Bootcamp.

Great Content – Without the Craziness

But there’s another great reason to soak in last year’s live event with the 2011 FastTrack to Success Bootcamp Home Study program. And it’s this:

As powerful an event as Bootcamp is, it really does get crazy there.

It’s hectic.

It’s fast-paced.

You’re moving from one event to another, with barely enough time to go to the bathroom, much less grab a coffee or a bottle of water.

And when you do get a break, you’re likely to take the opportunity to track down Michael or Bob or Joe or Dan or Lorrie or one of the many other presenters to pick their brains. (Yes, they all stick around to answer questions … and that’s a big advantage of being there.)

So there’s no time to stop …

No time to sit down and let what you just heard in a presentation really sink in.

That’s where the FastTrack to Success Bootcamp Home Study program saves the day …

Knowing you have a complete recording of each and every workshop, presentation, and panel discussion to “fall back on” — complete with overheads, examples, and handouts — means you can relax while you’re listening to the presentations.

Your mind is better able to absorb the information because you’re not panicking, worrying “If I don’t get this now, I’ll forget it … ”

It’s the same when you’re at home with the program.

You don’t have to remember everything at once, because your Home Study program — complete with every accompanying resource people at Bootcamp got with every presentation — will always be there … today, tomorrow, and months down the road.

So when you’re working on a project and you remember “Hey, didn’t Mark say something about this in his talk on adding instant credibility to your copy?” or “Didn’t Michael explain how to deal with this problem when he talked about the most common mistakes new writers make?” … just go to your 2011 FastTrack to Success Bootcamp Home Study program and all the answers are there.

“I jumped at the chance to buy the Bootcamp Home-Study Program last year since I enjoyed bootcamp so much. It was my first bootcamp and I found each session very beneficial in helping me understand what it takes to become a new copywriter. I needed to study the material and the Home-Study Program sure beats taking notes. I also didn’t want to miss out on the sessions I couldn't attend. I found that all the speakers were excellent but wanted to hear presenters like Herschell Gordon Lewis and Michael Masterson again and again. Thank you for providing us with a valuable source of copywriting information – all in one package.”

Cathy Bojanowski

Do you see what I’m saying?

Your Constant Companion

Your FastTrack to Success Bootcamp Home Study program is your constant companion … a wealth of information you can go to time after time, whenever you need it.

Plus, this year we’ve made it even easier for you by putting the entire program online …

No big books or DVD sets to lug around. No pages to search through. Nothing to misplace. Just turn on your computer, point, click, and hear and see any presentation.

Bring Job Fair to Your Home

But the FastTrack to Success Bootcamp Home Study program comes with a special link to a “Job Fair Page” where you get to see all the marketers who were at the Bootcamp Job Fair looking to hire the next up-and-coming copywriter … and where you can click on, download, and submit any of the spec assignments offered to Bootcamp attendees. (Plus a few extras we’re sneaking in just for you.)

So, again, the Home Study program is as good as (or better than) being there.

Now don’t get me wrong …

If you can ever make it to Bootcamp, do it. It’s an experience you’ll never forget — a great place to meet, mingle, and get a real feel for the industry.

But here’s the point I’m trying to make: If 2011 wasn’t your year to be there … if, for whatever reason, it was just not practical for you to get down to Delray Beach … yet you don’t want to miss out on any of the information shared at last year’s event, then the 2011 FastTrack to Success Bootcamp Home Study program is definitely for you.

Because what this program does is bring Bootcamp directly to you – in terms of content, support material … even the Job Fair spec assignments.

But before I tell you a little more about what you get with the program, and how you can get your copy at a very special last chance discount, let me give you perhaps the most compelling reason to bring Bootcamp to your home:

Bootcamp is something every serious copywriter should attend at least once in his or her career. But we fully understand it’s not a simple undertaking.

First off, with a day of travel on either side, it’s five days out of your schedule.

And although we think it’s one of the best networking/instructional/informational career-boosting values you’ll ever see, it does cost money — over and above the $1,995 it cost to be there in person last year (or even the $1,795 most paid through our early-bird offer).

Here’s a rough idea of what you could expect to pay to attend Bootcamp, short of pitching a tent on the beach or sleeping in your van.

There’s the Bootcamp event fee:	$1,795 (“early-bird” price)
Add in typical roundtrip airfare:	$485
Onsite hotel with taxes	$901
Food & drink, very conservatively:	$215
Out-of-pocket stuff:	$150
Total Cost	$3,546

Don’t get me wrong — $3,500 is a bargain, considering the impact it can have on your writing … and especially if your Bootcamp experience ends up bagging you fees from one (or more) of the spec assignments you take on there. (I can’t tell you how many of our most successful members launched their careers by taking something they learned at Bootcamp and applying it to a spec assignment!)

But at a mere $499, the 2011 FastTrack to Success Bootcamp Home Study program is a fraction of that cost — AND you get everything anyone who was there gets: every presentation delivered, all the guarded secrets from all the speakers, all the support material (including handouts, “cheat sheets,” highlighted notes, examples, and more). Plus access to every spec assignment offered at Job Fair (plus a few we’ve thrown in especially for Home Study folks).

And because this is last time we’re ever going to offer the 2011 Home Study program, we’re extending another 50% discount on top of that already low price. If you order today, you’ll pay just $249 – when all is said and done, that’s 93% less than folks who paid to be there in person.

Let me remind you again of some of the presenters in the line up and the exciting revelations they shared at the 2011 Bootcamp (and that you’ll get with the Home Study program):

Joe Sugarman: The Psychological Triggers That Increase Sales, Double Response, and Change Your Life — Besides being recognized as one of the greatest mail order marketers of all time, Joe Sugarman is the king of improving his odds so he gets a winning promotion every time. He’s also the man responsible for the BluBlocker craze that sold millions of sunglasses through infomercials and direct mail. On top of that, he’s the guy who first marketed cordless phones and the digital watch. In short, he’s a direct-response legend. You don’t want to miss him, especially when he tells you how to avoid the three biggest mistakes most copywriters make along with how to use storytelling to dramatically increase sales.
Michael Masterson: Copywriting Master Class on The Power of One — Like I mentioned, this was Michael Masterson’s last time at a Bootcamp. I can't tell you how many AWAIers have been successful because they came to Bootcamp to see Michael ... soaked up some of the wisdom from his 30 years of direct response experience … and wound up getting some kind of "life-changing” piece of advice from him. (Many even struck up friendships and professional relationships with him over the years that continue today!) This was last time he offered a Master Class on copywriting. Michael shares his secrets behind the biggest copy blockbusters, as well as how to uncover powerful big ideas along with ways to avoid some of the pitfalls many new freelancers face.
Will Newman: Master’s Class on Headlines —– We all know headlines are crucial to a direct-response letter’s success. But how do you write a headline that blasts through all the clutter out there and really “latches on” to your reader’s fears, wants, desires, and passions? That’s what Will Newman explains in this exciting presentation. And here’s a hint to the secret: Less is always more when it comes to meeting your prospect where he or she is at …
Mike Palmer: A Fool-proof Technique for Writing Breakthrough Promotions — Mike Palmer is on his way to becoming one of the most successful copywriters in the business. He’s had years of mega-successes, but in 2011 he hit it out of the park and wrote the most successful financial newsletter promotion of the past decade. Not only will this promotion likely lead to over $100 million dollars in back-end sales, it’ll also make Mike millions in the process. Incredibly, he reveals his personal secret for coming up with “breakthrough ideas” like the one behind his record-smashing hit. He even shows you how to apply that secret to any copywriting project.
Dan Kennedy: The Secret Sauce of a Top Income Freelance Business —Dan Kennedy is such a master at his craft that his fees for a single project start at more than six-figures — yet there’s a waiting list of clients hoping to get him. That’s because he knows exactly what it takes to run an extremely profitable business and write copy that sells every time. Not only will he teach you how to develop long-term strategies for long-term profits, he’ll also let you in on the secret, hidden markets for copywriters. Definitely a presentation you’ll want to hear.
Nick Usborne: The Profitable Freelancer — Nick’s been a successful copywriter for the past 30 years. During this time, he’s figured out a few strategies for ensuring your business becomes wildly profitable — but while working fewer and fewer hours. In this presentation, Nick shows you how to stop slogging away as a freelance pieceworker and instead build a successful business that works for you, year after year. What’s more, he reveals his secrets to leveraging your skills and knowledge to create multiple income streams, including how to know when you’re ready to market yourself as an expert. If you want to truly live the “Writer’s Life” without worry, don’t miss this.
Steve Slaunwhite: Writing Case Studies & White Papers for Fun and Money — What’s the fastest way to earn $50,000 (or more!) your first year as a copywriter? Write for the B2B market. This market is HUGE — and desperate for copywriters like you. B2B copywriting superstar Steve Slaunwhite shows you exactly why B2B is such a lucrative niche by sharing little-known secrets about writing case studies and white papers. Not only are these projects enjoyable, they also mean a lot of income for relatively few hours spent working. Steve shares his proven, 6-step case study writing formula as well as his unique approach to writing white papers. More importantly, he tells you which companies are looking for case study and white paper writers along with how to approach them. Best of all, Steve gives you a powerful strategy for doubling your project income (imagine $12,000 for a single white paper instead of “just” $6,000!).
Brian Clark: How to Make Major Money for Your Clients (and Yourself) With Online Content Marketing — With over 140,000 subscribers to his popular blog, Brian was ranked #3 of the 100 most influential online marketers in the world. He gives you content marketing strategies that you can turn around and use to command higher fees from your clients, including the secrets like how to stand out as a copywriter, what clients really want from you, and how to create an unfair marketing advantage.
Bob Bly: 9 Ways Copywriting Has Changed — and 10 Strategies for Succeeding in Today’s New Copywriting Marketplace — Bob Bly is a favorite at AWAI Bootcamps, due in part to his humble manner when it comes to sharing his blockbuster, six-figure secrets. Bob teaches you 19 ways to generate inquiries for your copywriting services — meaning land clients who pay! Beyond that, he explains how to use the Agora Model to build a prospect list and shares his seven steps to creating special reports and free booklets.
Panel Discussion: Master Copywriters Joe Sugarman, Lorrie Morgan-Ferrero, Nick Usborne, and Dan Kennedy, with Jen Stevens as moderator —Ever wonder how the top copywriters earn the fees and royalties they do? Well, in this exciting session, our experts reveal all the ways you can boost your income into the six-figure range (or more, if you choose). From tips on negotiating to goal setting to increasing your income, these top copywriters leave no stone unturned. If you ever doubted your ability to command the fees you deserve — and royalties — then pay special attention to the strategies these experts give freely.
Pam Foster: Attract Great Copywriting Clients with the Niche Approach — A lot of copywriters struggle with choosing a niche, but those who know Pam’s five steps to identifying a rewarding niche market for your copywriting business know it can be easy, not to mention rewarding. Pam is proof, since choosing a specialized niche of her own not only accelerated her income but also ramped up her excitement for writing copy. Pam also shares a simple roadmap that gets you established as the go-to copywriting resource in the niche-market of your choice.
Joshua Boswell: Bonus Session: Jumpstart Your Career … Step-by-Step Advice on Getting Clients — “Zero to $200,000 a year” copywriter and AWAI alumni Joshua Boswell shows you why success in copywriting can be yours. Not years from now. Not even months from now. Rather, you can be successful right now. And once you’re armed with the three secrets to true success, there’ll be nothing that can stop you from achieving your goal of living the “Writer’s Life.” Plus, Joshua shares a few more things he’s learned along the way in this highly motivational session designed to jumpstart your career.
Mark Everett Johnson: Copywriting Secrets of Legendary Copywriter Eugene Schwartz — No question, Mark Everett Johnson is a copywriter you want to learn from. He’s been the copy chief to Eugene Schwartz — considered by most to be the best copywriter who ever lived. He’s also responsible for writing one of the most successful letters in the mail today, with over 3.3 million paid orders and $80 million in sales. In this eye-opening session, you’ll discover the secrets that have made Mark one of the most in-demand copywriters today. You’ll learn how to create Schwartz-like headlines … how to add instant credibility to ‘incredible’ claims … and what Mark considers his “secret weapon.” Don’t miss it. Mark is one of the best in the business.

This is just a sampling of the powerful and exciting content you’ll get with the 2011 FastTrack to Success Bootcamp Home Study program. And when you experience Bootcamp at your leisure — you’ll wind up with at least three things you didn’t have before …

Actionable Learning That Can Have
an Immediate Impact on Your Career

More knowledge – particularly when it comes to copy that’s working in the market right now. The latest tips and just-tested writing strategies.

More confidence … and the great feeling that, yes, you can do this because now you have all the tools and encouragement you need to move forward …

Meaningful work to do – in terms of spec assignments that you can submit, knowing the people waiting for them are people who want to hire any writer who shows good potential.

And let me add a fourth …

You’ll have that comfortable feeling of knowing that you’re not missing out on any of the ideas or powerful insights those at Bootcamp got by being there. The 2011 FastTrack to Success Bootcamp Home Study program levels the playing field on all accounts, making sure you have every advantage the 300 or so of your fellow copywriters who attended have.

So, what’ll it take to make sure you have complete access to the 2011 FastTrack to Success Bootcamp Home Study program?

And I think you’ll agree, we’re talking about a pretty thorough package that covers a lot of bases:

Literally hundreds of copywriting secrets from our all-star lineup of the best copywriters in the world …
More than 50 “live” spec assignments from 40 (and counting) companies — assignments you can tackle right away, with all the information you need to get started …
Industry contact lists with the names of direct-response businesses you can approach for even more assignments …
Dozens of tips on getting and keeping clients (for when you’re ready to strike out on your own)
All the resources and backup material anyone who attended Bootcamp received before, during, and after the presentations. (This stuff is worth its weight in gold — chock full of useable and inspiring ideas.)
Plus, we’ll throw in anything else we come across between now and then … any resource that we feel will make you a better writer and help advance your copywriting career will be included with your program.

Your cost?

You get it all for just $249.

It’s like saying “Here’s everything anyone could ever learn at last year’s Bootcamp — at 93% off the price.”

Every presentation …

Every guest speaker …

All the handouts and resource material …

Details on all the Job Fair marketers (40 companies … and counting!)

All the spec assignments you could ever want …

And much, much more.

Yeah, I love my AWAI Bootcamp Home Study Program!

“Just finished going through it again …

“And the value for money is amazing. There are hours upon hours of breakthrough copywriting secrets from veterans like Mike Palmer, John Forde, Will Newman and so much more.

“PRICELESS!

“Also, Don Hauptman … WOW! I had no idea he was such an advertising legend.

“My latest sales letter includes tips, tricks and techniques learned from the 2008 Home-Study Program … And it's up to about $700,000 right now!

“Even If that sales letter doesn't make another cent, my commission alone will cover what I paid many times over.

“Can't beat that!”

Colm O’Dwyer

Before you reserve your personal 2011 FastTrack to Success Bootcamp Home Study program, there’s one more thing I want to say.

Like all AWAI offers, this one is risk-free.

Once you receive your copy of the 2011 FastTrack to Success Bootcamp Home Study program, you have 365 days to check it out — a full year to soak in all the information. Then, if you’re the least bit unhappy with what you get — or you say, “Hey, this isn’t what I was expecting” — just let us know and we’ll give you a full refund of the amount you paid.

So let’s do a quick recap here:

You get the entire 2011 Bootcamp in the comfort of your own living room — presentations, spec assignments, resources, handouts — everything.

Plus, you get AWAI’s no-risk guarantee: You love it or you don’t pay.

Simple as that.

To enroll in the 2011 FastTrack to Success Bootcamp Home Study program at the drastically discounted price – click here.

Sincerely,

Katie Yeakle
Executive Director, AWAI

ORDER NOW!

P.S. I can’t tell you how many copywriters have launched their careers as a result of their Bootcamp experience. When I say these presentations are “copywriting gold,” I mean it. The content alone could launch you toward freelancing success faster than you ever imagined. All you need is access — so act now and reserve your copy today.

Or call Barb, Pat, Debbie or Cameron at 1-866-879-2924.

©2012 American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924
www.awaionline.com

Your Last Chance to Experience the 2011 FastTrack to Success Bootcamp …