Robert W. Bly
Bob Bly is an inde­pendent copywriter and con­sultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing, having received more than $2 million in fees and royalties from over 100 publishers, editors, and corporate clients nationwide. He’s a widely published author of over 60 books and hundreds of feature articles.

Don Hauptman
Don is an award-winning independent direct-response copywriter and creative consultant, who specializes in the marketing of information. Don may be best-known for his headline "Speak Spanish [French, German, etc.] Like a Diplomat!", a series of ads that generated revenues in the tens of millions of dollars.

Herschell Gordon Lewis
Herschell is one of the highest-paid, most respected, best-known direct response copywriters in the world and the author of over 20 books on how to write copy that sells more product. His articles appear regularly in Direct Selling and Catalog Age.

Michael Masterson
Michael is the originator of many of the secrets taught in AWAI’s copywriting programs. Throughout his 25-year career, he’s been directly involved in the generation of over ONE BILLION DOLLARS of sales through the mail and online.

Chris Marlow
Chris Marlow is the original copywriters coach, helping copywriters gain the high-quality, high-value clients since 2003. An expert at niche development, Chris helps copywriters find or create niches that fulfill financial goals, feed passions, and that align with personal values. Chris also helps her copywriters develop secondary income streams through information publishing and coaching. Chris’ program seeks to create copywriters who are “gurus” in their niche.

Mark Everett Johnson
Mark Everett Johnson is a freelance direct response copywriter specializing in publishing, health and fundraising. He is the author of one of the most successful letters in the mail today with over 3.3 million paid orders and $80 million in sales. Prior to starting his freelance career in 1992, Mark was copy chief and creative director for Rodale Press (now Rodale, Inc.).

Carline Anglade-Cole
After 12 years in the direct-marketing industry Carline Anglade-Cole left the corporate world in 1999, and began her freelance career as a direct-mail copywriter. For the past 9 years, she’s created multi-year controls for clients such as Healthy Directions, True Health, Weiss, Health Resources, Nature City, Soundview Publications and Sun Chlorella USA.

Don Mahoney,
Co-Founder, AWAI
Through the help of his boyhood friend, Michael Masterson, Don was able to successfully change careers from running a woodworking shop in upstate New York to living “the writers life” on Miami Beach and earning $300,000+ a year.

Paul Hollingshead
Co-Founder, AWAI
Astoundingly successful, Michael Masterson trained copywriter (former grocery store clerk). Paul has written many controls, and early in his career, wrote a letter that generated over $2 million in sales.

Will Newman
Will is a successful copywriting coach and mentor who has been associated with AWAI since 1999. He is a professional copywriter who apprenticed with Lee Troxler, one of the top copywriters in the world.

Jennifer Stevens
Jennifer is a copywriter who specializes in travel and investment copy. She's also a travel writer, and author of AWAI's The Ultimate Travel Writer’s Program. For many years she acted as the lead editor at International Living, where she still contributes articles.

Sandy Franks
Sandy is the executive publisher of the Taipan Group, an affiliate of Agora Publishing and is the editor-in chief of AWAI’s Monthly Copywriting Genius. Sandy has initiated wildly successful marketing campaigns for countless products and has reviewed promotional material for hundreds more.

Gary Hennerberg
Gary is an in-demand analytic consultant and creative director/copywriter with a record of beating controls by more than 60%. Gary’s copy reaches over 50 million people every year, and is the author of the recently released book Direct Marketing Quantified: The Knowledge is in the Numbers.

Mike Palmer
Mike Palmer heads up a group of 10 copywriters at one of the largest and most profitable financial newsletter businesses in the world. Mike has been in the direct-response business for a decade, has sold tens of millions of dollars worth of product, and most recently used his copywriting skills to write and sell a book about a month-long golf trip in Ireland.

Donna Doyle
For more than 15 years, Donna Doyle has been writing copy for some of the biggest names in the alternative health and self-improvement industries. When she’s not busy writing for today’s best-known health publishers and supplement companies, Donna serves as a copy coach and mentor with Accelerated Training Services. She is also a partner in 3-Chix, a seminar and publishing company serving the business needs of freelance writers. Donna was honored as the 2006 Copywriter of the Year by the readers of Monthly Copywriting Genius.

Event Agenda

Wednesday, November 12, 2008

3:30-5:00 pm	REGISTRATION
4:00-5:00 pm	Circle of Success and Founder’s Circle Members Meeting (Members only)
4:00-5:00 pm	Overview for First Time Bootcamp Attendees
5:00-6:30 pm	Welcome – Opening Remarks: New Breakthroughs in Writing Copy – Michael Masterson
6:30-7:00 pm	Book signing Michael Masterson, Bob Bly
7:30-9:30 pm	Wall of Fame Networking Dinner
9:30 pm	Party Time: So You Think You Can Dance?

“I’ve been to the AWAI Bootcamp for the past two years and I wouldn’t miss it for the world. Every year I learn more than the year before. I meet new contacts and greet old friends. But most of all, each year Bootcamp becomes the launching pad for new projects, new clients, and most of all, better copy… Thank you again for an outstanding conference with more high-quality content than I could keep up with!”

Thursday, November 13, 2008

8:00-8:15 am	Welcome
8:15-9:15 am	The Big Idea – Paul Hollingshead, Mike Palmer
9:15-10:15 am	Why Copywriters Make More When They Know Something About Marketing (Panel)
10:30-12:00 pm	Don Hauptman’s Greatest Hits (and a Few Misses) From His 30 Years of Direct Response Copywriting – And How These Lessons Can Make You a More Successful Copywriter – Don Hauptman
12:00-1:30 pm	Lunch at your leisure
1:30-2:30 pm	Crafting Powerful Headlines – Will Newman
1:30-2:30 pm	Internet Information Marketing for Freelance Copywriters – Bob Bly
2:30-3:30 pm	The Ultimate Hook: Do or Die In the First Three Seconds Jennifer Stevens, John Forde
2:30-3:30 pm	Case Study in Creating Blockbuster Promotions: The Oprah Story Carline Anglade-Cole, Lori Haller
3:45-4:45 pm	Just Three Things: Everything You Need to Unlock the Customer Mind – Will Newman, John Forde
3:45-4:45 pm	Introduction to Writing Fundraising Copy – Kimberly Seville
3:45-4:45 pm	Writing for the Web – Rebecca Matter
5:00-6:00 pm	The Four Legged Stool – Will Newman, Bob Bly
5:00-6:00 pm	Painless Polish and Presentation: Pro-Level Tools for Editing and Submitting Your Copy Jennifer Stevens
6:00-7:30 pm	Dinner Break
7:30-9:00 pm	Niche Detective School: How to Find the Target Market That’s Right for You! Chris Marlow with Ed Gandia, Pete Savage, Pam Magnuson

Several significant things happened to me there in Florida. First of all, I met a number of fellow AWAI members — several who I am now working with. Our collective mission is to more effectively promote our services. To do that, we are drawing on each other’s strengths to create an awesome synergy. I am confident that this effort will bring in clients and money for everyone.

Second, the Job Fair was a smashing success for me. From the contacts that I made there, I was able to pick up 4 brand-new clients and 5 new assignments! Finally, I am now working with one of the speakers from Bootcamp on a project that’s going to be worth enormous wealth to me in the coming years.

I just can’t tell you folks over there at AWAI ‘thank you’ enough. My life has been radically changed for the better! Thank you!

Friday, November 14, 2008

8:00-9:00 am	An Intro to the Peer Review Process – Newman, Stevens, Forde
8:00-9:00 am	An Intro to the CUBA Critique Process – Mike Palmer
9:00-10:00 am	Just One Thing: The Only Way to Make Your Offer Sing – John Forde, Jennifer Stevens
9:00-10:00 am	What Copywriters Need to Know About Design – Lori Haller, Donna Doyle
9:00 – 10:00 am	Is Direct Mail Dead? – Mark Everett Johnson
10:15-11:15 am	Intro to Niche Markets: Self Improvement, Health, Fundraising, Catalog Sara Pond, Carline A. Cole, Kimberly Seville, Herschell G. Lewis
10:15-11:15 am	Intro to Financial Markets – The Different Options Gary Hennerberg, Mark E. Johnson, Jay Livingston, Sandy Franks
11:30-12:30 pm	Living the Freelance Copywriting Lifestyle – Don Mahoney, Bob Bly
12:30-2:00 pm	Lunch at your leisure
2:00-3:00 pm	So You’ve Never Been to Job Fair? – Katie Yeakle, Tammy Lawman
2:00-3:00 pm	COS Early Admission – Job Fair
3:00-5:00 pm	AWAI 2008 Job Fair
5:00-6:00 pm	Job Fair Cocktail Reception
6:00-7:30 pm	Dinner Break
7:30-9:00 pm	How to Land Those Clients From Job Fair – Gary Hennerberg

“By mid-day on day one, I had already gotten my money’s worth. The breadth of the material presented was amazing. I was (and continue to be) blown away by the openness, friendliness and complete availability that the presenters and staff constantly displayed. Where in the world did you find so many experts who are such great teachers and great people?”

Saturday, November 15, 2008

8:00-9:00 am	‘Close’ Works in Horseshoes but Not in Copy – Herschell Gordon Lewis
9:15-12:00 pm	The Most Productive Three Hours You Will Ever Spend as a Copywriter Michael Masterson (Lecture, Demo, Copy Reviews)
12:00-1:30 pm	AWAI Awards Luncheon
1:30-2:30 pm	Applying What You’ve Learned - The Next Step – Joshua Boswell
3:00 pm	Bon Voyage Dessert Reception (End of conference)

“My first Bootcamp was what really got my career moving. I made tremendous contacts there … I also landed a spec assignment from the Job Fair that turned into a second assignment. And I still go back to the handouts and notes from that Bootcamp... 2-1/2 years later. It’s more than paid for itself several times over.”

Don’t Let This Opportunity Pass You By …

• Rub elbows with the MASTERS
• Discover the SECRETS TO SUCCESS in no less than four of the hottest direct-response areas today
• Meet with REAL CLIENTS and find out exactly what they want
• Learn how to deliver WINNING PACKAGES every time
• See for yourself, in just three full days, how you can have the TIME, MONEY AND FREEDOM you’re looking for as a freelance copywriter
• Connect with actual representatives from dozens of the industry’s biggest direct-response companies at the DirectResponseJobs.com JOB FAIR
• Create an EASY SECOND INCOME STREAM from your copywriting skills

And so much more …