Bootcamp and Job Fair
Meet the Experts and Speakers
Joespeh Sugarman
Sugarman is also a published author with six books to his credit. His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success.
Dan Kennedy
Dan has lived, worked, and prospered as a copywriter for the past 30 years. With average project fees from $50,000 to $150,000 (plus royalties) and well over $1 million per year earned from consulting and copywriting for clients, part-time, Dan is certainly one of the highest paid copywriters in the world. For AWAI, he’ll draw on his entire career from start to present, to provide unprecedented insight into the how-to’s and, yes, some secrets to creating high demand, developing a stable of repeat and on-going clients, and commanding big income. His perspective on the business differs from many other copywriters. He may shockyou, may annoy you, will challenge you, and may point you to new opportunity and superior if contrarian personal strategy.
Bob Bly
Bob Bly is a freelance copywriter and marketing consultant with 3 decades of experience in business-to-business, high-tech, and direct marketing. Bob is the author of more than 70 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.).
Nick Usborne
Nick Usborne is an online copywriter and site optimization expert with over ten years of experience online. During a career spanning twenty- five years in the marketing industry, offline and then online, he has worked with dozens of major companies.
As a direct response copywriter, Nick wrote for companies like Franklin Mint, TV Guide, Apple, Chrysler, Citibank, and others. In all, he won 15 awards for his direct-response work, both in Europe and North America. All the awards were based on the performance and results of his copywriting.
Michael Masterson
Michael is the originator of many of the secrets taught in AWAI’s copywriting programs. Throughout his 25-year career, he’s been directly involved in the generation of over ONE BILLION DOLLARS of sales through the mail and online. Join Michael and Herschell for a discussion about their latest film project: Grim Fairy Tales.
Learn about Michael Masterson …
Brian Clark
Brian is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney. Brian built three successful offline businesses using online marketing techniques before moving to a completely online business model.
Lorrie Morgan Ferrero
Lorrie writs a highly acclaimed newsletter, “Copywriting TNT - Tips N Tactics” and have written a book for copywriters and entrepreneurs alike called, “Red Hot Copy to Woo Your Target Market”.
Learn about Lorrie Morgan Ferrero …
Steve Slaunwhite
Steve is the author of multiple books, a copywriter for more than 100 Fortune 500 companies, and highly valued consultant. Profiles of Steve and his success have appeared in DM News, Inside Direct Mail, The Wall Street Journal, and other prestigious publications. Steve has won multiple awards for his copywriting skills and winning direct sales letters. He is also a sought-after speaker and teacher.
Learn about Steve Slaunwhite …
MikePalmer
Mike is head copywriter for Stansberry Research, and was voted AWAI 2009 Copywriter of the Year. To date Mike’s most successful promotion is The Secret Currency, which has brought in 79,000 subscribers and total gross revenue of $5.2 million.
Mark Everett Johnson
Mark is a freelance direct response copywriter specializing in publishing, health and fundraising. He is the author of one of the most successful letters in the mail today with over 3.3 million paid orders and $80 million in sales. Prior to starting his freelance career in 1992, Mark was copy chief and creative director for Rodale Press (now Rodale, Inc.) Mark has received the Direct Marketing Association Echo Award for magazine circulation (twice), the Newsletter on Newsletters Promotion Award for newsletter circulation, and Denny Hatch’s Axel Andersson Grand Controls Award for book promotion
John Forde
John Forde has been writing winning controls for going on two decades now. He’s made untold millions for clients in the financial, health, and travel industries. John also works as a copy coach, hosting intense seminars for two or three hundred marketers and copywriters at a time.
John Forde also writes the successful and very useful eletter, The Copywriter’s Roundtable.
Will Newman
Will is a successful copywriting coach and mentor who has been associated with AWAI since 1999. He is a professional copywriter who apprenticed with Lee Troxler, one of the top copywriters in the world.
Pam Foster
Pam is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions (emails and landing pages). She’s the founder of ContentClear Marketing and PetCopywriter.com, and is the author of three AWAI programs: Niche Yourself and Thrive!, Site Audits Made Simple, and The Web Copywriter’s Clear Path to Profits. Pam is an AWAI Wall of Fame honoree and she won AWAI’s 2009 $10K Spec Challenge.
Paul Hollingshead
Co-Founder, AWAI
Astoundingly successful, Michael Masterson trained copywriter (former grocery store clerk). Paul has written many controls, and early in his career, wrote a letter that generated over $2 million in sales.
Learn about Paul Hollingshead …
Jennifer Stevens
Jennifer is a copywriter who specializes in travel and investment copy. She's also a travel writer, and author of AWAI's The Ultimate Travel Writer’s Program. For many years she acted as the lead editor at International Living, where she still contributes articles.
Don Mahoney,
Co-Founder, AWAI
Through the help of his boyhood friend, Michael Masterson, Don was able to successfully change careers from running a woodworking shop in upstate New York to living “the writer's life” on Miami Beach and earning $300,000+ a year.
Rebecca Matter
Rebecca is a Co-Managing Partner and Director of Online Marketing for American Writers & Artists Inc (AWAI), the world’s leading trainer of direct-response copywriters and graphic designers. A marketer with over a decade of experience in publishing and direct-marketing, Rebecca has spearheaded successful million-dollar campaigns for countless products, both online and off, and has spoken and written on topics ranging from getting and working with clients to successful web marketing strategies.
Katie Yeakle
Katie has spent over 20 years in the world of direct marketing and publishing in the roles of copy editor, editorial coordinator, product manager, fulfillment supervisor, marketing manager and publisher. Recognizing the industry-wide need for talented copywriters who can deliver copy that sells, she helped establish American Writers & Artists Inc. (AWAI) with co-founders Paul Hollingshead and Don Mahoney in 1997..