“The ability to write good copy is a skill and an art, and in order for us as a company to keep growing in tough economic times it's even more important than usual that we keep engaging top notch talent that can really relate to our target market. AWAI is the best place we've found to discover that talent.”
“The economy may be melting down, but we're desperately looking for talented copy and editorial writers for our health and financial advisory and product businesses. Last year we paid in excess of $1 million in writing royalties and fees. We're hoping to be able to pay twice that in 2009. Attending the AWAI Job Fair always puts us face-to-face with potentially the best copywriters in the world.”
The majority of businesses (nearly 60%) are actually increasing their budgets for content creation despite the economy, according to a recent study by Junta42. That’s why AWAI’s annual Bootcamp Job Fair should be on your list of “must do” activities for the year.
To make sure you get the most out of your Job Fair experience, we’ve put together a special report for you. Don’t make the same mistakes that past participants have made. You’ll discover real-world tips from past successful Job Fair participants, “Wall of Famers,” members of AWAI’s Circle of Success … and even some of the marketers themselves.
“Come prepared with questions that will help you understand the mind of the marketing directors who hire you. This is a great opportunity to ‘interview’ them in person and discover what their core buying emotion really is.”
“Job Fair is great for getting samples of the vendor’s marketing and their business cards. While I know people can land jobs that night, there’s far less stress for a beginner if they approach the Job Fair as a research project, then more calmly approach these vendors at a later time.”
The Clients Come to You
You’ll walk into the conference hall with confidence and grace and walk right up to marketers eager to hire copywriters just like you. You’ll approach them with a smile and firm handshake and find out what they are really looking for in a copywriter and ask any questions you have about their spec challenge.
Jumpstart Your Career
This is your chance to show the marketers what you can do for them. You’ll submit copy for the spec challenges of your choice and if your work is chosen, you will be paid – and paid well - for it! Launch your career and recover your Bootcamp investment at the same time!
Make Valuable Connections
Network with marketers and other professional copywriters, like the AWAI Wall of Fame members, who have been in your shoes and can offer insight on how to make your copywriting dreams come true – connections that could land you to your first paid job!
You Don’t Have to Go It Alone
You don’t have to go through the Job Fair alone. You’re among friends. AWAI Staff members and the Bootcamp Ambassadors will be there every step of the way to guide you. If this is your first time at Job Fair or you need a refresher, attend the informative workshop hosted by AWAI Director, Katie Yeakle, the hour prior to general admission.
Build Your Confidence & Have Some Fun!
The whole Job Fair experience gives you everything you need to pull yourself together, as well as the confidence to hold your head up high and call yourself a Professional Copywriter! Plus, you’ll have some fun at the festive cocktail reception. It’s also a relaxing way to network with potential clients.
Attention Registered Attendees: Access your Bootcamp attendee page to get full details on the spec assignments being offered by the marketers at this year’s Job Fair.
If you are interested in participating in this year’s Job Fair as a company or marketer looking to hire a freelance, part-time or full-time copywriter, please email Tammy Lawman at jobfair@awaionline.com or call Member Services at 561-278-5557 for more information.
Make contact early so you can get a prime job fair location and become a Job Fair Sponsor. Learn More!
Marketers from the 2008 AWAI Job Fair include: