Wednesday, October 26th
(Starting at 3:30 p.m.)

Registration will take place from 3:30 – 5:30 p.m. in the Delray Beach Marriott Hotel lobby …

If it’s your first time attending Bootcamp, we have a special orientation meeting for you at 4:30 p.m. to introduce you to other newcomers and AWAI staff members who will make sure you have everything you need. This session is full of tips and suggestions to help you make the most of your Bootcamp experience.

If you are a Circle of Success Member, COS, your registration starts at 12:00 p.m., followed by a COS Members-only Luncheon and then a special COS Master Class with master copywriters Jen Stevens, John Forde, and Will Newman.

We’ll officially kick off the “Copywriting Event of the Year” at 5:30 p.m. with our opening ceremonies and the 2011 Keynote Address: The Seven Forces of Success, which will be given this year by the legendary Joe Sugarman. In this rare treat, Joe will share marketing philosophies that have helped build multi-million dollar businesses, as well as the key copywriting secrets he used to enhance his success.

Then at 7:30 p.m., we’ll take the celebrating up a notch with our annual Wall of Fame Networking Dinner.

During this fun and entertaining evening, you’ll enjoy a delicious meal and engage in conversation with AWAI’s Wall of Fame copywriters, Circle of Success members, the AWAI staff, your fellow Bootcamp attendees, and some of the stellar line-up of professional copywriters and marketers who are joining us in Delray Beach this year.

And, if after all that, if you’ve still got some energy left in you, the rest of the evening is yours to …

1. Take a stroll down Delray’s famous Atlantic Avenue …
2. Explore the local restaurants, bars, and live music …
3. Network with new friends …

But don’t stay out too late! We start Bootcamp bright and early — and go ALL day — so you’ll want to get a good night’s sleep.

Thursday, October 27th
(We mean it when we say ALL day …)

We’ll start off Thursday with a complimentary networking breakfast, beginning at 7:00 a.m. at the Delray Beach Marriott.

And then at 8:00 a.m. sharp, we’ll get to work …

We’ll all meet in the Main Ballroom for a very warm welcome and overview from Denise Ford, AWAI’s Conference Director, and Joshua Boswell, your Bootcamp Emcee, so you’ll know what to expect over the coming three days.

Then we’ll kick off this first official information-packed day with a special presentation by Michael Masterson that will include what’s working best in the copywriting world today and actionable advice on how you can use that information to boost your own copywriting business.

After a quick break, we’ll jump back in for two more new presentations …

During the first one, copywriter and marketing expert Nick Usborne will show you how to set up and run your freelance business so that you’re maximizing profits without working harder. And then afterwards, Red Hot Copy maven Lorrie Morgan Ferrero will make her first-ever appearance at an AWAI Bootcamp to show you how to sell to the demographic who makes 85% of the buying decisions …

And this is all before lunch! After spending the morning with these master copywriters and marketers, your life as a copywriter will be forever changed.

After lunch –with our dual-track sessions for First-Timer and Alumni attendees, you’ll work to improve your personal copywriting skills with two unique Master Classes …

If you’re new to Bootcamp, you’ll want to join Will Newman for Mastering Copywriting Basics.During this master class, you will tackle one of the most important elements of writing persuasive copy before getting to work and writing copy using the lessons taught by Will. Professional copywriters will be available to answer any questions you have about the assignment.

If you’re returning to Bootcamp, you’ll want to join Mike Palmer (lead copywriter for the Stansberry Group) for his Copywriting Masters Class. Mike will share what he learned from the most successful financial newsletter promotion of the past decade before giving you a writing assignment to tackle right then and there. And then once you’re done, you’ll do a group copy review to learn ways to improve the piece of copy you just wrote, as well as future projects you tackle on your own.

Now, don’t worry if you’d like to attend both sessions …

As part of your registration fee, you’re going to get the entire Bootcamp-In-Your-Home package — a $499 value — FREE!

That means you’ll get to listen to every session you attend and those that you don’t — again and again, any time you want.

Later that afternoon, Pam Foster will teach you how to tackle an important step in creating a profitable freelance copywriting business: choosing the right niche to attract high-paying clients.

And finally, after a dinner break, we’ll meet back one more time for a special session on Getting & Keeping Your Perfect Clients with Joshua Boswell. During this bonus evening session, Joshua will show you how to find the right clients for your business, how to win them over, and then keep them as long as you want them …

If your goal is to launch your business this year or take it to the next level with higher-paying clients, you’ll have all the tools you need to make it happen at the end of this first full day of Bootcamp.

But you’ll want to get a good night’s sleep … because we’re only just getting started …

Friday, October 28th
(All day, all night — we don’t call it Bootcamp for nothing!)

Friday is a BIG day, so make sure you join us for the complimentary breakfast at 7:00 a.m. to fuel up.

We’ll start things off with another first-timer to the AWAI Bootcamp, founder and CEO ofCopyblogger Brian Clark. During this exciting new session, Brianwill teach you provencontent marketing strategies before showing you how to use them with your clients to further increase your value — and your fees!

Next, back by popular demand, marketer and copywriter Steve Slaunwhite will join us again this year to take you inside one of the hottest and best-paying niches for copywriters right now: Business-to-Business (B2B).

And then to close off this morning's line-up, we’re bringing back a speaker who many claimed was worth the entire price of admission when he spoke to us years ago … Dan Kennedy!

If you’ve never heard Dan speak before, you’re in for a treat. Dan is internationally recognized as the ‘Millionaire Maker,’ helping people in just about every category of business turn their ideas into fortunes. And this year, Dan has promised a new “No B.S.” presentation to help you build your copywriting business.

You’ll want to give Dan your full attention because the rest of the day will be focused on the client part of the copywriting business equation …

That’s right, Friday afternoon is dedicated to Job Fair, where you’ll meet with representatives of major direct-response companies … ask questions … learn about current job opportunities for copywriters … network with fellow attendees … and much, much more!

Last year’s list of marketers looking to hire new copywriters was very impressive with big names like Nightingale Conant, Newsmax, Dr. Al Sears and Amazon Herb Company, Early to Rise, and The Sovereign Society — all A+ clients — who have hired AWAI-trained writers at past Job Fairs and come back time and again with that same goal.

If it’s your first time meeting with potential clients and you’re feeling a tad bit nervous, join Katie Yeakle and Joshua Boswell for some of their “secrets to success” during a special session for newbies — so that you feel confident before heading into the Job Fair.

And to help “break the ice” since this is a Job Fair — Direct Response Jobs sponsors a cocktail reception this same afternoon — in the same room where you are meeting the marketers. This ‘appetizing’ reception helps folks to mix and mingle in a more relaxed setting.

Of course, that’s not even the end of the day …

Because after dinner, Dan Kennedy has agreed to do a special bonus session! He’s still working out the details, but this will be your unique opportunity to talk personally with Dan and get answers to your most pressing questions about building your business.

And then it’s off to bed so that you can start your last and final day of Bootcamp off with a bang …

Saturday, October 29th
(We’ll wind up mid-afternoon)

Saturday’s complimentary networking breakfast will be served from 7:00 – 8:00 a.m. Make sure your brain is all fired up because you won’t want to miss a minute of this morning’s line-up …

We’ve saved a special guest for the last day: a legend in the industry, Bob Bly. This morning, Bob will start us off by showing you “specific steps” youcan take to turn your copy into the kind of quality work that leads to decades of success — just like Bob has done.

Then Master Copywriters Will Newman, John Forde, and Jen Stevens will take the stage for Part Two of the COS Masters Class — for our Circle of Success members.

While Joshua Boswell will provide the rest of the attendees with the final piece of your copywriting puzzle … designed to help you leave Bootcamp and start the trajectory that will lead you to the writer’s life.

But, of course, that’s not all …

We’ve got one more special presentation up our sleeves this morning, where we’ll put together a panel of master copywriters — including Joe Sugarman, Bob Bly, Dan Kennedy, Lorrie Morgan-Ferrero — to answer your business building and copywriting questions. You won’t want to miss it!

After that, we’ll gather together for AWAI’s 2011 Awards Luncheon, where we’ll award the “Copywriter of the Year,” we’ll name our $10K Challenge Winner, reveal the winners of this year’s Copywriting Spec Challenge, and more!

And then finally, before we wrap up the 2011 FastTrack to Copywriting Success Bootcamp, we invite you to attend a farewell reception, where we’ll send you off celebrating your success!

There are lots of surprises in store for you this year — and we’re working hard to make sure we can exceed your expectations.

This year’s Bootcamp promises to be our Best Bootcamp Ever!

So if you haven’t made arrangements yet, reserve your spot now and take advantage of the early-bird discount and special payment options.

AWAI’s 2011FastTrack to Copywriting Success Bootcamp and Job Fair. October 26 – 29, 2011; Delray Beach Marriott Hotel, Delray Beach, FL.