• American Writers & Artists Inc.

Scott Rempe

Articles by Scott Rempe

Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features

Scott Rempe shares Michael Masterson's technique for discover core benefits.

Quick Tip: Frank Bettger’s Self-Promotion Secret

Scott Rempe shows you how your copywriting business can benefit from a 50-year-old marketing book.

From The Golden Thread Mailbag … Farewell

Scott Rempe says farewell in his final issue of the mailbag, before he leaves to head up ATS.

From The Golden Thread Mailbag … Organizing a Swipe File

Scott Rempe talks about organizing a swipe file.

From The Golden Thread Mailbag … Launching Your Career

Scott Rempe talks about launching your career.