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Krister Maxe

Articles by Krister Maxe

Interview with a Pro: How to Increase Response Rates Up to 100% Without Changing a Word, Part 2 – A Conversation With Ted Kikoler
February 03, 2003 (03:46:12 pm)

Ted Kikoler gives his insights on how copy and design work together and what design approaches work best.

Interview with a Pro: How to Increase Response Rates Up to 100% Without Changing a Word, Part 1 – A Conversation With Ted Kikoler
January 27, 2003 (03:44:30 pm)

Ted Kikoler reveals how design choices affect your package's success rate.