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John Torre

Articles by John Torre

Hello and Goodbye For a Little While

The Wealthy Web Writer blog takes a break for bootcamp and a little bone mending...

The Changing Landscape of Copywriting

Learn why the role of a copywriter is still crucial even as the advertising landscape goes through a substantial change...

Defining Emotions, Desires, and Motivation

Learn the subtle difference between emotions and desires, and how you need both to motivate your prospect...

Crafting Strong USPs for Fun & Profit

Discover the elements that go into crafting a strong USP...

Selling More Than Just Features and Benefits

Learn how to drill down to the emotional level that prompts your prospect to take action...