Jennifer Stevens:
World Adventurer, Top Travel Writer
and Successful Copywriter
“Michael Masterson taught me how to review and critique copy back in the days when I was hiring writers, and since I’ve been writing copy myself, his on-target advice has made the difference between my producing copy that’s merely adequate and copy that blows away the competition.
“I’ll give you an example: A while back, I wrote a letter selling an investment conference which, the year prior, had attracted 90 attendees. I read through the old sales copy … it was OK. But it lacked one critical element Michael had taught me to always look for. I included it in my letter … and 170 people signed up—nearly double the number of attendees. Instead of $90,000 in sales … that letter brought my client $170,000. Needless to say, they’ve paid me to write their conference copy ever since.”
JENNIFER STEVENS has traveled the world over in her adventures as a travel writer. Her articles have appeared in a variety of travel publications, including International Living and Trade & Culture. She is also a successful copywriter, working from her home in the beautiful Rocky Mountains.
Jennifer authored AWAI’s program on travel writing, The Ultimate Travel Writer’s Progarm and continues to play a key role in the development of programs through AWAI’s travel division.
Learn more about Jennifer Stevens.
Jennifer Stevens Articles
- An Exclusive Interview with Jen Stevens, Travel Industry Expert
- The One Power Tool That Will Easily, Instantly Ratchet Up Your Copy
- Secrets of the Masters: 10 Secrets of Successful Interviewing
- Try These Three Simple Ways to Make Your Copy Livelier … and More Profitable
- 7 Habits of Truly Observant Traveler (or, What Frequently Published Travel Writers Know That Copywriters Might Not)
- The Wrong Words … and the Right Ones … for Travel (and All) Writing
- 5 Power-Packed Writing Techniques to Dramatically Improve All Your Writing
- 4 Reasons to Consider Storytelling Leads … and 5 Places to Find Them
- Secrets of the Masters: How to Propel Your Reader Forward With Sentences That "Look Back Early"
AWAI Programs by Jennifer Steves
The Ultimate Travel Writer’s Program
Duane and Harlene Harm were just your ordinary retirees — bored with golf and looking for a sideline to keep them busy. After taking AWAI’s The Ultimate Travel Writer’s Program, they spent the following summer traveling to 23 dude ranches in Colorado, Wyoming, and Montana, staying for free an average of three days at each ranch. The total value of their summer stays? About $55,000 … and they didn’t pay anything. Not one cent.
What’s more, they wrote an article for Steamboat Magazine, a high-end coffee-table publication based in Steamboat Springs, CO, that comes out twice a year. And they were paid for their work.
Imagine if you could slide out of bed knowing your "work" for the day would be to scuba dive along the Great Barrier Reef … shop for the perfect cup of coffee in Paris … or kayak from island to island in the sleepy San Juans. If you ever dreamed about the romantic life of a travel writer, here’s a very unusual opportunity to actually live it!
With The Ultimate Travel Writer’s Program, you’ll learn:
- Where to find the best story ideas and how to find publications that will pay you for them.
- How to make the most out of every trip you take by coming away with three or more articles.
- What to do and what not to do when you approach an editor so you’re sure to land repeat assignments.
- Little-known techniques travel writers use to land concert tickets … meals … vacations … and more … without paying a dime.
- Find out how easy it is to earn extra income while you travel the world … meet new people … and enjoy the freedom and independence of a writer’s life.
Also included: Big Bucks for Snap Shots. This special report (a $24.50 value) contains all of the secrets you need to know about taking profitable photographs — secrets used by some of the top photojournalists in the world.
If you’ve ever dreamed about the romantic life of a travel writer … of getting paid to explore the world … here’s your chance to actually live it.
