Hallie Mummert

Articles by Hallie Mummert

Five Tactics to Study From Self-Help Controls
September 30, 2008 (09:12:49 am)

Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.

Build On What Is Already Working
June 10, 2008 (11:54:14 am)

Target Marketing’s Hallie Mummert demonstrates how an ING Direct envelope campaign successfully uses graphic elements to help their prospect figure out the offer more quickly.

2 “Better” Motivators
May 27, 2008 (05:33:24 pm)

Hallie Mummert weighs in on the best emotional motivators for fundraising copy.

Prospect-Centric Copy is What the Doctor Ordered
March 05, 2008 (05:19:12 pm)

Target Marketing's Hallie Mummert weighs in on how making your copy prospect-centric will get you better results.

Writing with the Web in Mind
February 20, 2008 (05:18:35 pm)

Hallie Mummert gives tips for creating better online catalog copy.