For the first time in AWAI history …

Access Eight Years’ Worth of the Best Copywriting Secrets, Tips and Insights All in One Place—With the Click of a Mouse!

Dear Reader,

You’re on your way to becoming a top-notch copywriter.

Living the writer’s life … working when you want … where you want … and having time for the more important things in life, like friends and family.

And at AWAI we’re committed to being there with you every step of the way – bringing you the best training programs available anywhere.

As a matter of fact, we’ve become the largest source for copywriting training in the country … if not the world.

And You Benefit From It...

Because over the past eight years, we’ve developed working relationships with some of the best copywriters in the country.

These same copywriters have shared some of their best insights and secrets with us … the kind that can shave years off your learning curve.

And we’ve freely shared this information with you in our weekly e-letter, The Golden Thread.

Every week, we publish The Golden Thread and make sure to include at least one nugget of information that can better you as a copywriter.

Whenever we come across a great secret or tip that’s new or has a twist, we’re the first to publish it. And you’re the first to hear about it.

In short, The Golden Thread is like The New York Times of copywriting.

A Copywriting Goldmine Eight Years in the Making

We realize how much great information we’ve published in The Golden Thread over the past eight years. With contributions from top copywriters like Michael Masterson, Don Mahoney, Clayton Makepeace, Bob Bly, John Forde, Paul Hollingshead and more, it’s a goldmine of copywriting know-how.

But in addition to providing powerful copywriting knowledge, it’s also a source of inspiration, motivation, and great, all-around information that can build your copywriting business and take it to the next level.

The only problem is this information hasn’t been easily accessible. Just to find one great piece of advice, you’d have to go through all the archives and read through each individual issue, just to find what you’re looking for.

Only the Best Copywriting Secrets, Tips, and Insights

That’s why we’ve decided to make it more accessible to our members. After all, it’s not easy to have to go through hundreds of articles just to find that one specific gem you’re looking for.

So the staff at AWAI combed through the entire archives – a little over a thousand articles and tips. We compiled the very best of them … and then we decided to make this collection even more valuable.

After all, there’s so much we’ve wanted to include in The Golden Thread over the years, but couldn’t due to space limitations. That’s why we had our best copywriters go through and add insightful commentary (to add even more value to each article) and specific exercises to help hone your skills.

When it was all said and done, we had a one-of-a-kind resource on our hands. One where you can find eight years’ worth of only the best copywriting secrets, all in one place and only a mouse click away.

It’s called – Best of the Golden Thread.

New and Experienced Copywriters Can Benefit

In short, Best of the Golden Thread is a timely, valuable collection of the greatest tips and actionable advice you can use to grow your career as a copywriter. There’s something for everyone, no matter the skill level. And, a very easy-to-use index to help you find what you’re looking for.

Inside, master copywriters – along with successful AWAI members turned copywriting superstars – share with you the secrets that helped them become the top-notch copywriters they are today.

If you’re ever doubtful about a specific copywriting topic, all you have to do is open up your copy of Best of the Golden Thread and search for the answer.

It’s like having a team of copywriters at your beck and call whenever you need them … waiting to share the knowledge and experience they’ve gained from years of being in the trenches.

Fill the Missing Gaps in Your Copywriting Career

No matter what aspect of your career needs a little boost – whether it’s getting clients, increasing response, or even how to make your writing more powerful and persuasive – Best of the Golden Thread has you covered.

Let’s say you’re starting out and you’ve got a good idea of what it takes to get clients. But … you’d like to see if there’s anything you might’ve missed or haven’t thought of doing yet. Simply turn to Section Two – “Building Your Six-Figure Business” – and you’ll find a whopping 94 pages filled with business-building strategies and ideas you can use right away.

Plus, you’ll discover …

• How to get clients coming to you, instead of driving yourself crazy looking for them (you can implement this method, even if you’re on a shoe-string budget)
• 7 tips you can use immediately to build your copywriting portfolio (even if you don’t have one yet)
• Where to find some of the best potential clients for your copywriting services (Hint: some of them may be right under your nose … when you read this you’ll think, “How come I didn’t think of it before?”)
• How to tame your fears and get started promoting yourself
• Lisa Sargent’s little-known and overlooked place to find new clients (even most of your competition doesn’t know this one)
• Why you can still be a successful, top-notch copywriter even if you don’t have the confidence you think you need (top copywriters Michael Masterson and Bob Bly share strategies you can use right now to overcome it –and be super successful).
• Six things you must include in any agreement between you and a client (fail to do this, and you may be shooting yourself in the foot!)
• A quick and inexpensive strategy AWAI Board Member and successful copywriter Peter Beutel used to get his first clients (once you learn this, I suggest you use it right away … it may be the difference between getting a new client in the next month or struggling for the next six)
• Five essentials every new copywriter needs to succeed in today’s marketplace (this is how six-figure copywriter John Forde went from eating tuna out of a can and earning $75 a week to living the life of his dreams – living in Paris, dining at fine restaurants, and traveling the world)  
• Bob Bly’s six strategies to ensure you get clients right away
• How the pros get clients and keep them happy (do this and you’ll be rewarded with a very lucrative career and great lifestyle – well into retirement)  
• Techniques you can use when you’ve got a potential client on the telephone (if the thought of talking to new clients and negotiating fees with them makes you nervous and uneasy, make sure you read this section … it’ll prevent you from going blank)
• A stealthy little tip you can use to get 50% more in copywriting fees from existing clients
• An easy method for always knowing how much to charge on a project
• 5 things you must do before quitting your full-time job to become a freelance copywriter
• When and how to raise your copywriting fees (this is one of the major keys to earning six-figures in this business)
• A very simple way to get royalties from clients
• The power of having a contingency plan (do this and you’ll increase your income at least 10% over the next year)
• 10 things you’ve got to do to be on your way to a six-figure career
• And much, much more.

But that’s not all. See, the great thing about Best of the Golden Thread is that it’s more than just powerful, proven tips to build your business. It goes way beyond that (after all, there’s eight years’ worth of information packed in here)...

For example, the tips you’ll find in Section One can make your writing more conversational, more persuasive, and more effective in producing sales.

Simply put, Best of the Golden Thread offers more than just business-building tips –

Core Strategies of Successful Six-Figure Copywriting

Over time, as a copywriter, you’ll come across many little nuggets of wisdom that make your writing deliver punch and sizzle.

But here’s the thing –

It’s hard to remember them all. If there’s a technique that can lift response by 10% and you haven’t used it in a while, it’s quite possible that you’ll forget it. That’s why it’s so important to have a resource you refer to time and time again when you’re in need of that one little thing that gives you the edge over the competition.

Thankfully, Best of the Golden Thread contains a vast amount of tips to make your writing more persuasive and powerful. In Section One – “Copywriting Super Tips” – you’ll find what you need to fine-tune your writing into a skill that sells millions. Inside this section you’ll uncover:

• Four distinct ways you can add urgency to your copy – making it impossible for your prospect to procrastinate
• How to feel a surge of confidence every time you turn in a copywriting assignment … using this simple, proven five-step process to ensure your work is at its best
• What every copywriter – even those at the top of their game – should be doing to increase their income significantly
• 31 simple, precise and methodical ways you can increase your response
• How to rocket yourself to phenomenal copywriting success using Michael Masterson’s five “success tips” (AWAI copywriter Krista Jones is living proof these five tips work … after all, she used them to reach a six-figure income in less than two years!)  
• Why Krista Jones feels you should avoid this one deadly career mistake... knowing this can save you heartache –and prevent you from losing thousands of dollars in copywriting fees
• John Forde’s secrets to writing a promotion literally “overnight” (these are the same secrets the pros are using right now when it comes down to “crunch” time)
• Proven lead “structures” explained in detail by Will Newman and Jen Stevens that can turn a sales letter into a blockbuster success … and what the best kinds of leads are to achieve this
• The copy killer even seasoned pros make – knowing this little tidbit can save you lots of embarrassment
• Ensure your copy produces results, using the technique Michael Masterson employs every time before writing one word of copy (follow his advice and you’ll be ahead of the pack)
• How to “swipe” the right way … and ensure you don’t end up in legal hot water
• A very simple, yet effective exercise you can do to give yourself a powerful arsenal of money-making ideas you can implement in your copy right away
• What the “3 zones” of a prospect are and how to use them to your advantage next time you write a letter
• How adding a single letter (yes, a single letter from the alphabet) to your headline can instantly boost response
• How to sell more by reaching into your prospect’s “deeper” emotions … go beyond features and benefits – and push your prospect’s deep emotional “hot buttons” (this is the same technique Clayton Makepeace – the world’s highest-paid copywriter – uses to produce one phenomenal control after another)
• How to present your sales message in the right sequence … mess up the sequence and you’ll end up losing a record amount of sales
• Keep your reader glued to the page and bring your copy to life with this very important technique (all top copywriters use this in their writing)
• How to create irresistible offers with an easy-to-follow checklist
• The secret of positioning – make sure you ask yourself this one question before you start writing a single word of copy  
• 5 power-packed techniques to dramatically improve all your writing
• Seven little-known principles to writing riveting reactivation letters … revealed by Sandy Franks – one of Agora Publishing’s top executives
• How to fix a simple wording error in your money-back guarantee that will boost your response
• How to turn your pile of research into an exciting, attention-grabbing sales letter
• At least six new ways to make your headlines stronger and have more pulling power
• And much, much more!

No matter where your writing is now, you can improve it using these tips – and you’ll be well on your way to rubbing elbows with the masters.

Once again, this collection doesn’t stop there. This is one of the most comprehensive resources ever released. You’ll find even more valuable information that can help you …

Increase Your Copywriting Income and
Effortlessly Meet Client Deadlines

One of the keys to earning more as a copywriter is being able to meet deadlines ahead of time and working on multiple projects at the same time … it’s how the pros do it.

How many times have you sat down and stared at a blank screen, intending to write … only to find nothing comes out? You might be wondering how the top copywriters quickly create one winning promotion after another, quickly allowing them to reach six figures in copywriting fees.

Fortunately, with the secrets in Section Three – “Creativity and Productivity” – you’ll have access to a multitude of tricks the pros use to blast through writer’s block and have boundless creativity that’ll have you cranking out winning promotions faster than ever before... and earning more than you ever thought possible. Here’s a preview of what you’ll get …

• 9 ways to eliminate the BIGGEST block to productivity and turn you into an effective copywriting powerhouse
• At least three sure-fire strategies you can use to relax and get your mind into the “writing zone”
• How to kick writer’s block to the curb – once and for all … copywriters John Forde and Krista Jones share their secrets for never being out of ideas
• Make sure your next sales letter doesn’t bomb … brainstorming secrets that’ll help you find the one element that gives your sales letter the best shot at becoming the next control (this is crucial … ask any great copywriter and they’ll tell you if you don’t have this one element, chances are your letter won’t do well)
• The common denominator between all great writing … and how you can profit from it
• How Michael Masterson, Jen Stevens, Don Mahoney, Bob Bly and others jumpstart their creativity … and how you can use the same techniques to make a huge difference in your career

Today you need to be internet savvy and ready to share your expertise with potential clients who are advertising on the web. Part of your success as a copywriter should come from using the internet, and if you want to make this happen, knowing how to promote yourself and get clients online is a must.

Don’t worry though – because with Best of the Golden Thread you can ….

Master the Secrets of Selling and Getting Clients Online

The internet is one of the fastest-growing mediums of all time. More and more people are doing business online, creating a demand for copywriters who know how to sell effectively in the online marketplace. Not only that, but one of the easiest ways to grow your copywriting business is online.

Fortunately, you’ll be on top of this and more with Section Four – “E-Marketing” – where you’ll find strategies to sell online and promote your services to get more clients. Here’s a small preview:

• 7 deadly mistakes you must avoid when promoting your services online
• An online strategy you can use to attract an endless stream of clients (this is the same strategy top copywriters Bob Bly and Joe Vitale use)
• 5 rules for writing online copy (follow these rules and you’ll be hitting home runs in no time)
• Why writing headlines for the web is different than in print (it’s a subtle difference that makes a huge impact in your results)
• Bob Bly’s personal secrets to creating persuasive email sales letters (do this and your online response rates will soar!)
• How to grab your reader’s attention and get your web ad read immediately

In this resource, you’ll also find that …

Candid Interviews Reveal Even More Business-Building Strategies

As you can see, there’s just so much valuable information packed into this collection. There are over 400 pages of great tips and strategies that can make your writing more persuasive, grow your business, and increase your income through productivity and an endless stream of new ideas. And, a very easy-to-use index to put this great information right at your fingertips.

Finally, in Section Five – “Interviews” – you’ll get interviews with successful copywriters on a wide range of topics. Inside you’ll find inspiration and a source of actionable techniques you can use to take your career to the next level … plus you’ll hear exactly how other successful AWAI copywriters got their first couple assignments and made their dreams to live the “writer’s life” come true. For example:

• Copywriter Cathy Cairns shares how she landed the client of her dreams … and now routinely writes for them, earning thousands of dollars in fees (all thanks to this one marketing tactic)
• A mother of two reveals the technique she used to land her first few clients and how she still uses it today to get even more business (imagine where you could be a couple months from now, if you implement this same technique in your career!)
• How AWAI copywriter Chauncey Thomas went from being a bodyguard to a highly successful copywriter
• Discover what lead John Carlton to craft one of the most successful sales letters in history (Hint: it’s all thanks to a piece of advice he got from the legendary Gary Halbert)
• Clayton Makepeace shares his very own personal secrets to being incredibly productive and having an endless stream of ideas for his blockbuster promotions!
• And much, much more!

I could go on and on about how this collection can make a difference in your career …

But I suspect you’re starting to see the value in it.

Especially because Best of the Golden Thread is …

A Collection You’ll Refer to Again and Again

You always want to be on the lookout for new ideas, techniques and tips that can give you an edge, no matter how small it may be. That’s why this incredible 420-page resource is perfect for both new and experienced copywriters. No matter where you are in your copywriting career, you’ll find timely, relevant, and profitable information you can use right away.

Imagine – a client decides to test your sales letter against another copywriter’s – how confident will you be about your letter’s success?

You’ll want to make darn sure you’ve infused your copy with every ounce of persuasiveness and response-boosting tactics known to man. This way, you’ve got a great chance at getting a control and future work from the same client.

And, if you’re ever stumped on a project, or need a dose of response-boosting techniques, you can easily go into Best of the Golden Thread and quickly look it up.

It’ll be a resource you depend on and use frequently.

Never Be Without an Answer

If you ask any of the top copywriters today what they would have paid to have a collection of secrets like these when they were first starting out, they’ll tell you they would’ve gladly paid at least $1,000 … because it would have saved them thousands of dollars and countless hours of trial and error to figure this stuff out on their own.

In the end, these same techniques have made each of them small fortunes – and have already given members the little “nudge” they needed to reach new levels of success. Fortunately, because AWAI wants to help as many copywriters out there, we’ve decided to make this resource very affordable.

So for now, the price for this valuable collection of tips, techniques and million-dollar strategies is going to be just $49.

Quickly put into perspective, here’s what Best of the Golden Thread can do for you:

If for every dollar you gave me, I gave you $4 in return … you’d probably give me dollar bills all day long.

That’s exactly the opportunity you have now in front of you.

A small, $49 investment has the potential of making you thousands of dollars in future copywriting fees.

Your Satisfaction Is Guaranteed

Go ahead and give Best of the Golden Thread a try. As a matter of fact, try it out for 30 days. If, for any reason, you don’t feel this collection is as valuable and useful as I’ve said it is – just call or email us and we’ll gladly give you a prompt and courteous refund .

Best of the Golden Thread has a lot to offer you, regardless of your level of copywriting experience.

Do yourself a favor and get it.

Remember, you get eight years’ worth of the best tips, secrets, and insights from the country’s top copywriters. Plus, there’s a full index … and commentary and exercises you can do to hone your skills even more.

Think of it as your personal “secret” weapon when it comes to writing copy. Whenever you need a dose of business-building and response-boosting wisdom, you’ll have it there at your side.

Get your copy of Best of the Golden Thread today.

To Your Success,

Katie Yeakle
AWAI Executive Director

P.S. This is truly a great collection of business-building secrets every copywriter should have. For just $49, you can’t afford not to get this information today. Imagine, just one simple strategy can help you land new clients and sell more with your writing. I hope you take advantage of this as soon as possible. I’m certain other copywriters who see its value will take advantage of it – and then … who will have the edge?

American Writers & Artists Inc.