Virtual B2B Workshop
It’s no secret: AWAI’s FastTrack to Copywriting Success Bootcamps have launched hundreds of successful copywriting careers –

But Do You Know …

Bootcamp’s Other Secret?

Discover how you can use this little-known secret
to turn what you learn into what you earn …
in just 3 days this November!

Dear Reader,

Are you ready for your big copywriting breakthrough? If so, the secret I’m about to share with you could take you from imagining the writer’s lifestyle … to really living it.

“If you seriously want to turn your writing dreams into reality, and you don’t want to wait an entire lifetime, I strongly suggest you attend the AWAI Bootcamp this fall in Delray Beach, Florida.

I’ve attended the last two Bootcamps. And each time, I’ve walked away with a new direct-response client. So, if you’re sitting on the fence wondering if this event could really boost your freelance career – I urge you to see for yourself just how powerful it is!”

– Bob R., Newtown, PA

My name is Michelle Burgess, and as I write to you today, I’ve landed four clients who keep me busy with a steady stream of work!

And it all happened just a few months after attending the 2008 Bootcamp.

But here’s the thing …

Before coming to Bootcamp, I was brand-new to the business. I didn’t have any special talents, or any industry connections.

What I did have, was the one thing you must know if you’re going to get your big copywriting break this year! A secret that most copywriters don’t recognize. And something you can do right now to launch your copy career faster than you ever thought possible.

It’s Bootcamp’s other secret.

And I’m not the only one who knows it. Take a look at just a few of the copywriters who used the secret at last year’s Bootcamp to launch their copywriting careers and catapult their success …

When Anne Michelson went to Bootcamp, she was an aspiring copywriter working her way through the AWAI Accelerated Program. Anne had never had a paid writing assignment, but she didn’t let that stop her. Armed with Bootcamp’s other secret, Anne revealed: “I got my first two paying clients through Job Fair – which covered all my expenses and then some. I’ll be back next year for sure!”

She’s not alone …

Frank Eaton put his own personal spin on Bootcamp’s other secret and was able to land a dream job with Bob Bly. Getting a chance like this can make your career … and it certainly made Frank’s. He recently told me: “Last year, I wrote several articles and an e-book on business-to-business and high-tech for Bob Bly, the master of B2B. Woo hoo!”

And then there’s Eric Gelb. Eric went to the Job Fair just like the rest of his fellow Bootcampers. But he took a different approach. He used his own version of Bootcamp’s other secret and “landed two spec assignments!”

And thanks to Bootcamp’s other secret, I got my first assignment a few months after I came home. And I’m happy to say, I’ve been busy ever since. As a matter of fact, I recently had to turn down a job because my schedule was simply too full. I’ve gone from worrying about getting work, to wishing I could write faster … and that’s a pretty nice problem to have. Now I’m regularly writing for four clients, and I owe it all to Bootcamp and, of course, the other secret!

You can easily do what Anne, Frank, Eric, and I have done … because our success isn’t due to years of experience or exceptional writing talent.

It’s because we all know the secret.

I’m happy to say, it’s a secret that’s easy to master, and one that will let you break into copywriting fast – even if you’re still working on the Accelerated Program.

I’ll tell you all the details in a moment. But first, I want to make sure you understand that opportunity is knocking on your door, loud and clear.

Bootcamp Turns Dreams Into Reality … Fast!

No doubt about it, Bootcamp helps turn copywriting dreams into a reality.

The success that Anne, Frank, Eric, and I found was no fluke. The truth is that most copywriters who get their big breakthrough at Bootcamp know Bootcamp’s other secret.

Before I share the secret with you, know this: results are what count … and Bootcamp delivers!

AWAI makes sure Bootcamp works for everyone. Whether you’re a first timer or an old friend, this three-day immersion in the world of copywriting can really punch up your career.

I think Cherie R. from Fort Myers, FL, sums it up perfectly when she says …

“To any fence-sitters out there: If you’re debating the merits of attending AWAI’s Bootcamp, sign up right now. It was, without a doubt, the turning point of my graphics/writing career and worth every penny. I met my mentor there, and made lifetime, quality contacts with both attendees and staff.”

Think of Bootcamp as your career launching pad. It’s where I got my start, and where you can get yours, too!

You’re Invited to the Event of a Lifetime …

As soon as you enter the lobby of the Marriott in sunny Delray Beach, you’ll be hit with a wave of excitement and energy. The “Bootcamp Buzz” is contagious, and you’ll know right away you’ve come to the right place!

It’s truly a rush to be surrounded by fellow copywriters. But especially motivating is meeting the up-and-comers, who’ve crossed that imaginary line and are making it happen. That’s when you’ll know, the big Bootcamp promise is real!

Everywhere you look, you’ll see an AWAI team member, ready to give you a hand if you need it. This dedicated group really cares about your success, and they show it by making each Bootcamp better than the last.

“I had a wonderful time at Bootcamp. What impressed me the most was how personable the AWAI staff and speakers were. Though they were busy, they would always take a moment to answer any questions posed by novice Bootcampers like me. After dealing with my day job for the past week, I’m getting ready to jump into some of the spec assignments. I cannot thank you enough!”

– Cassandra H., Mobile, AL

Here’s where you’ll meet the copywriting masters. Folks like Paul Hollingshead, John Forde, Mike Palmer, and Michael Masterson. They’ll be there to greet you with a smile and a handshake.

These legends will give you the goods on what it takes to make it big in the industry. They’ll show you tips for writing better, stronger copy. Plus, you’ll get their insight into what’s working – and what’s not – in the market today.

And don’t forget the marketers. Companies like: Agora Taipan, Early to Rise, The Motley Fool, Newsmax, Healthier You, International Living … and many, many more.

They’re all on hand, eagerly waiting to discover their next new copywriting star. These are dream clients. The kinds of companies that would normally take you years to get on board with. And they’re all here, wanting to talk to you!

And the best part is, your Bootcamp experience will be 10-times better once you know the secret.

Start Using These Tricks of the Trade …
and Get Ready for Pro Status – Fast!

The AWAI Accelerated Program has all the information you need to build the backbone of a successful copywriting career. But, like anything that’s new, getting a grasp on the ins and outs of the business can take a while. Especially without real-world connections to help open the doors for you.

The solution is simple. Leap-frog the learning curve by getting the tricks of the trade first hand, from the masters who created them:

And AWAI hasn’t stopped there …

In addition to the copywriting masters, you’ll also get to attend presentations lead by these industry leaders:

“The best part of the entire experience was the chance to meet the experts. They are knowledgeable, experienced, successful, and very, very generous with what they know. I am confident I can do this.”

– MaryBeth S., Shoreham, NY

This is just a taste of some of the presenters AWAI has lined up for you. Right now, AWAI Conference Director Denise Ford tells me she’s talking to 11 more industry all-stars. And you know she’s working hard to get them all confirmed. Denise’s goal is to make each Bootcamp better than the last … and that’s why people come back year after year.

But the really exciting part is, these legends will be on hand long after the presentations are over. You’ll see them in the lobby, at the bar, or roaming the halls … waiting to share a handshake, some useful advice, or even give a high-level writing critique.

That’s exactly what happened to Jim Turner. He used Bootcamp’s other secret and got Katie Yeakle to introduce him to Paul Hollingshead. Here’s Jim’s story …

“The three of us spent about 10 minutes discussing my AWAI experience and what I wanted to do with my career. We ended the conversation with Paul asking me to email samples of my writing to him.

When I checked my email the following morning, Paul had responded with very helpful feedback. He didn’t just say ‘Good job. Keep up the good work!’

He actually gave me constructive comments about what was done well and what areas needed to be stronger to make my copy more effective.

The feedback from Paul helped validate that I was headed in the right direction and could really make it as a copywriter.”

This kind of advice is what elevates a career from good to great. It’s something you could only get at Bootcamp. And on its own it’s worth the price of admission.

Karen Hilstad has a similar story. She used the secret to get the attention of copywriting superstar Carline Anglade-Cole …

“Bootcamp 2008 was an incredible opportunity and such a blast. I put together a self-promo package and tracked down Carline Anglade-Cole to give her one. And it paid off!

The next day she tracked ME down to tell me what she thought of my writing and that she wanted to pass my name on to a client of hers. I got the job to write a premium for her client. And he paid up front!”

Amazing, don’t you think! But I have to stress that these triumphs wouldn’t have happened if Jim and Karen hadn’t known the secret …

All of These Success Stories Have
One Thing in Common …

When you read these success stories – and many others in The Golden Thread and on the AWAI “Wall of Fame” – you’ll notice they all have one thing in common …

These copywriters all went to Bootcamp!

But if you dig a little deeper, you’ll realize there’s something else these writers have in common …

Bootcamp’s Other Secret Revealed …

So, what is Bootcamp’s other secret?

It’s something so simple and easy to do, it rarely gets a second thought. It may even surprise you! But going to Bootcamp without this secret would be like trying to start your car without having the keys.

Quite simply: it’s what successful copywriters do before they arrive that helps them take Bootcamp by storm. They don’t just show up with their hopes and dreams … they come prepared to say yes to their future!

Being prepared is Bootcamp’s other secret!

AWAI member, Susie Henderson would agree …

“Come to Bootcamp armed with ways to get the most out of it. And you’ll go home psyched to blast your new career into orbit.”

“Bootcamp 2008 was an incredible opportunity and such a blast. Being prepared ahead of time was the best thing I could have done for myself. I put together a self-promo package and tracked down Carline Anglade-Cole to give her one. And it paid off!

The next day she tracked ME down to tell me what she thought of my writing and that she wanted to pass my name on to a client of hers. Just having a conversation with Carline never would have gotten me this opportunity. Being prepared made all the difference and opened that door for me. I got the job to write a premium for her client. And he paid up front!”

– Karen Hilstad, Ontario, Canada

The success stories I’ve just told you about are examples of the secret in action:

Each one of us took the time before Bootcamp, to make sure we arrived prepared.

Because being prepared is what Bootcamp’s other secret is all about!

The point is, we didn’t just show up hoping for the best. We used Bootcamp’s other secret … made some simple preparations to prove we were serious … and wowed clients into saying yes!

You could be the most promising copywriter to ever hold a pen. But if you aren’t prepared with a simple plan for grabbing the attention of someone who can help and hire you … you’ll never live the writer’s lifestyle.

And just to make things easy for you, AWAI has a surprise that will help get you prepared before you arrive. So you, too, can take Bootcamp by storm!

Bootcamp’s Other Secret … Made Easy

Sign up for the 2009 FastTrack to Copywriting Success Bootcamp and Job Fair and you’ll receive two free gifts ready for instant download … 

These valuable bonuses make using Bootcamp’s other secret a cinch. Now you’ll know just what to do to get your own Bootcamp payoff!

They’ve got everything you need to succeed. And take the guesswork out of getting prepared. You’ll find information on must-have items for Job Fair, tips for the perfect business card, ideas on what to wear to create the right impression, and much, much more.

Plus, Denise Ford and the AWAI team have also set up a special Bootcamp website. You’ll get all of the latest Bootcamp details as soon as they’re available. Important things like the daily schedule, the list of marketers attending Job Fair, details about the AWAI spec assignments, hotel and shuttle information, and more …

The Easy Way to Skip to the Front of the Line …

Before learning the secret, you may have been worried about getting your copy career off the ground. What’s more, getting your first client can be a nerve-wracking proposition. But not anymore!

It’s true, you can do this the hard way – spending years knocking on doors and cold calling clients.

But the fact is, with this new wisdom in hand, you can leapfrog your copywriting career to the front of the line.

All you need to get up and running, is to use your new secret – and grab the attention of someone who can help you. I’m talking about people like Katie, Michael, Paul, or Carline. And the good news is: Bootcamp is overflowing with people who can help you.

Play your cards right and you could find yourself … writing for some of the biggest names in the direct-marketing industry … becoming more and more in-demand … building a great reputation for yourself … and earning a fantastic income!

Now that you know Bootcamp’s other secret, the writer’s lifestyle is closer than you think! And the best place to use your new secret is at …

Job Fair – Where Knowing the Secret Pays Off …
and Pays Big!

For a lot of copywriters, this is the most important part of Bootcamp.

Just imagine a room filled with marketing directors from some of the biggest direct-marketing companies in the business. These are the people who can make your copywriting dreams come true. And they’re all together in one big ballroom searching for their next up-and-coming copywriter. And that could be you!

But it gets even better …

There’s only one reason the best in direct marketing come to Bootcamp year after year – and that’s to help you get your copywriting career off the ground.

“Bringing in companies who are offering real job opportunities is a huge motivation. To be able to talk with these companies in person and hear how they desperately need us to write copy, is one of the biggest motivations.”

– Andrew E., Santa Fe, NM

“I love the Job Fair, because it gives me opportunities to find writing assignments and potential clients all in one place. Plus a chance to let these clients know about me and what I have to offer. It is months of cold calling and job hunting all at one event in one room. This is one of the many features and benefits of Bootcamp.”

– Frank Eaton, Jacksonville, FL

This may seem hard to believe, especially in today’s economy, but the truth is the industry is starved for well-trained copywriters. When consumers stop spending money, marketers have to try that much harder. And this means more opportunities for copywriters like you to break into the industry.

Colm O'Dwyer, the Creative Director for NPE was at the 2008 Bootcamp Job Fair. Take a look at what he has say …

“AWAI is right when they say that marketers have a huge need to fill. There are a lot of copywriters out there but not that many good ones. If you can write good copy, you won't run short of work.”

These savvy marketers know that AWAI copywriters are the best trained in the industry. So, giving you a boost is a win-win for everyone!

The opportunities at Job Fair are almost too great to describe. The truth is, these marketers are unbelievably busy. So, getting their attention outside of Bootcamp is a challenging task. And for new copywriters, it can be near impossible.

But at Job Fair, you’ll have the chance to meet each and every one of them. You’ll get to shake their hands and talk to them face-to-face. And, most importantly, you’ll make an impression. The kind of impression an email never could. Plus, you’ll walk away with a handful of real copywriting spec assignments. Talk about pure copywriting gold!

These specs are your chance to prove your chops with big-name clients like: International Living … Agora Taipan … The Motley Fool … Newsmax … Healthier You … Early to Rise … and more!

With this much at stake, it’s easy to see why knowing the secret pays off … and pays big! And that’s why if you walk in prepared – you’ll dramatically up your chances of walking out with paying assignments and potential life-long clients.

Eric Gelb certainly had the right idea. Take a look at his Bootcamp game plan. It’s no wonder he scored two spec assignments …

“To ace the Job Fair, I treated this like a college job fair. Two days in advance, I studied the floor plan to see the types (categories) of businesses that were coming. My areas of expertise are biz opp and self-improvement. I circled all the potential clients I wanted to meet.

The organization of the room and floor plan helped me focus my efforts to ‘make the rounds’ and avoid not-for-profit and health companies that are outside my area of expertise.

I lugged along my portfolio (or parts of it) and made extra copies in case I wanted to hand out certain pieces. I printed new PublishingGold.com business cards from Vista Print and was ready.

I also prepared an elevator pitch. My goal was to introduce myself, explain who I was and a bit about my experience, and leave. I wanted to separate myself from the pack but not commandeer the exhibitor.

Be prepared to learn all you can about the client and get all the submission guidelines.

I landed two spec assignments!”

Here’s another great way for you to cash-in at the 2009 Bootcamp …

Earn Back Your Bootcamp Registration Fee

Yes, you heard right. It’s the AWAI Bootcamp Copywriting Challenge. When you sign up for Bootcamp, you’re automatically eligible. Here’s how it works …

When you register for Bootcamp you’ll receive a letter from Katie Yeakle about the spec assignments for AWAI products … ones we need fresh copy for. Your challenge: Write a winning headline and lead. You’ll get all the details when you register … including your deadline (very important).

If your copy is chosen the winner, AWAI’s Executive Director, Katie Yeakle, will write you a check for $500 on the spot at Bootcamp, and you’ll be invited to participate in one of AWAI’s regularly scheduled Peer Reviews. If, after the peer review, AWAI decides to test your copy, they’ll pay you an additional $500 – or more – to complete the letter

Wait – it gets even better …

There are royalties. If you land the control, you’ll get those too!

But you’ve got to sign up for Bootcamp to take part. The AWAI Bootcamp Copywriting Challenge is open only to 2009 FastTrack to Copywriting Success Bootcamp and Job Fair attendees.

Last year at the 2008 Bootcamp, six lucky writers won AWAI Bootcamp Challenges:  Laurie Cauthen, John Torre, Mark Dresner, Cathy Bojanowski, Chris Allsop, and Sean McCool were all called up on the Bootcamp stage and personally awarded the honor. Katie handed out six $1,000 checks that day. And this year she’s going to do it all over again.

“Bootcamper Buzz”

Scores of your fellow AWAIers have used Bootcamp as a launching pad for their copywriting careers. There are so many success stories; it’s hard to choose which ones to share with you. And if you come to Bootcamp with the secret in hand, you too, will soon have a success story to add to their ranks.

Check out what these Bootcampers had to say about their experience …

Encouraged to reach for the stars!

“This event confirmed, once again, that my investment in AWAI has been the smartest, most fruitful, and most rewarding investment I could have made for my career. I can’t imagine getting a better education anywhere else. AWAI is like a big, smart family that connects me to a circle of folks who ‘get’ what I do and encourage me to reach for the stars!”

– Pam F., Beaufort, SC

I got my money’s worth on the first day!

“By mid-day on day 1, I had already gotten my money’s worth. The breadth of the material presented was amazing. I was (and continue to be) blown away by the openness, friendliness, and complete availability that the presenters and staff constantly displayed. Where in the world did you find so many experts who are such great teachers and great people?”

– Robert A., Mechanicsville, VA

I wouldn’t miss Bootcamp for the world!

“I’ve been to the AWAI Bootcamp for the past two years, and I wouldn’t miss it for the world. Every year I learn more than the year before. I meet new contacts and greet old friends. But most of all, each year Bootcamp becomes the launching pad for new projects, new clients, and most of all, better copy.”

– Marcella A., Cincinnati, OH

A real confidence boost!

“Bootcamp was one of the best experiences of my life. Your speakers were dynamic, their topics were pertinent, and the information was non-stop. It was a more beneficial experience than I could have imagined. I made some great new contacts, was flooded with fantastic ideas, and got a real intangible as well – a confidence boost that I can succeed in my new career. I am looking forward to next year already!!”

– Chuck D., Lake Zurich, IL

How to Bottle the “Bootcamp Buzz”

As soon as you arrive at Bootcamp you’ll be hit by the “Bootcamp Buzz.” It’s the overall enthusiasm and positive spirit that drives this three-day event.

“The most lasting benefit I got from the experience [of Bootcamp] is likely to be the friendships I made there. I am part of a group of 5 really different and wonderful women who are all committed to our own and each other’s success. I could never have imagined that such a strong bond could be forged so quickly … I know we will be friends forever.”

– Tracy M., Lake Grove, NY

“Bootcamp is also a chance to strengthen relationships, make new contacts, and build friendships. One highlight for me was watching the Space Shuttle lift off while wading in a moonlit ocean along with a group of friends – old and new.”

– Chris A., Ontario, Canada

“The thing I enjoy the most is getting together with friends I’ve made in the past and forming new friendships. I enjoy a power network of support with the friends I’ve made at each Bootcamp … and that support network gets bigger each year.”

– Vicky H., Denton, TX

The “Buzz” is encouraging, motivating, and unbelievable powerful. It’s what pumps you up after three days of hard work, networking, and socializing. And makes you realize … you can do this. What’s more, it’s the driving force behind all successful copywriters.

But the problem is, once writers go home and start working on their own, it’s not uncommon for their “Bootcamp Buzz” to fade.

The good news is, there’s an easy answer to this problem. A way to bottle the “Bootcamp Buzz” and take home all of your excitement and motivation.

The answer is: friends.

There’s something magical about how easy it is to make friends and connections at Bootcamp. It seems to happen without even trying.

And these friends, mentors, and colleagues you meet, will become your copywriting lifeline. They’ll be there to support you … give advice … and help keep you on track.

So the “Bootcamp Buzz” never goes away!

Anne Michelsen sums the “Bootcamp Buzz” up perfectly …

“Bootcamp was awesome – I was still buzzing a week later! And actually still am, thanks to the support network of friends I made at Bootcamp.”

It’s safe to say, friends are one of the best bonuses you’ll get out of Bootcamp. But here’s another great benefit you’ll be happy to receive …

Get Your Start At the 2009 Bootcamp and Job Fair …
and Make This the Year Your Copywriting Dreams Come True!

It’s easy to see why Bootcamp isn’t like other conferences. It’s the one event you won’t miss if you want to blow the lid off your copywriting career – just like your fellow copywriters in this letter did.

“I’ve been to many seminars and conferences through the years and your AWAI event (Bootcamp) is by far the cream of the crop. You and your team did everything possible to make us feel comfortable and to give us an experience I know I’ll never forget.”

– Rick D.,
Newmarket, Ontario, Canada

It doesn’t matter if this is your first trip to Bootcamp, or if you’ve been many times before. It’s the only place where you’ll …

Bootcamp should be on your must-do list every year!

“My second Bootcamp was even better than my first! I was offered an assignment on the spot at the Job Fair, and several other prospective clients asked to see my existing samples.”

– Tom T. (“TNT”),
Digital Dynamite, Inc.

“I did get several paying jobs from Bootcamp, which led to more projects from those same companies. I’ve been to a couple of Bootcamps now, and found them very helpful. Because each year, I made new connections and got new writing gigs … and in my case those results paid for Bootcamp several times over.”

– Kammy T., Laurel, MT

You can expect to pay up to $5,000 for most marketing conferences. But don’t count on getting even a fraction of the workshops and seminars … exposure to all-star copywriters … or opportunities to take home real spec assignments. Not to mention finding paying projects and potential life-long clients like you can at the Bootcamp Job Fair!

With all of Bootcamps’ benefits, the regular cost of $1,995 is an absolute bargain. What’s more, AWAI is offering you a $200 early-bird discount, if you register before September 1st.

They don’t call Bootcamp the “FastTrack to Copywriting Success” for nothing. This amazing three-day event is a powerful shortcut that can quite literally trim years off your trip to the top.

It’s been the launch pad for hundreds of successful copywriting careers … and it could launch yours too! That’s why I urge you to act now. I’d hate to see your spot snatched up by someone else simply because you waited too long to register.

All you need to do is give Barb, Jacqueline, Pat, or Debbie at Member Services a call at 1-866-879-2924, or register online now.

Come to the 2009 AWAI FastTrack to Copywriting SuccessBootcamp and Job Fair November 4-7, 2009. And when you do, come prepared to set your copywriting career on fire. This is the year your copywriting dreams come true!

I’ll be there along with many of the other AWAIers you’ve read about today. If you’d like, I’ll be happy to sit down with you over breakfast, and tell you more about how I scored my own copywriting breakthrough. And how you can, too!

Sincerely,

Michelle Burgess
AWAI Member and Copywriter

Register Now!

P.S. Bootcamp is the only place where you’ll meet the “all stars” of copywriting and the biggest names in direct marketing together in one place. And they’re all there to help you get your copywriting career up and running. I urge you to reserve your spot now so you don’t miss out on this life-changing opportunity. And remember, if you sign up now, you’ll save $200 with the early-bird discount.

P.P.S. Did you know that your Bootcamp registration fee is most likely tax-deductible? Same goes for your travel expenses and meals. Everyone’s situation is different, but if you check with your accountant, there’s a good chance you can write off these costs against your future earnings. After all, copywriting is your business, and Bootcamp is a legitimate business expense.

Register Now!


American Writers & Artists Inc.
245 NE 4th Ave., Ste 102
Delray Beach, FL 33483
(561) 278-5557 or (866) 879-2924 www.awaioline.com