From the Desk of Steve Slaunwhite …

There’s More to B2B Success Than Knowing
How to Write Great Copy

Dear Reader,

By now, many of you have heard the buzz about B2B.

As thousands of copywriters already know, B2B copywriting offers the surest route to earning six-figures as a freelance copywriter.

And, it's a "dream market" for many other reasons, too.

• There are more than 5 million potential clients – so you'll never run out of opportunities!
• You don't have to "beat a control" to break in and succeed in this market.
• Contrary to popular belief, most of the writing is NOT technical.
• Compared to just about every other copywriting market, there's a lot less competition for clients and projects.

So, if you've learned to write great B2B copy, (or you're currently learning how), then congratulations.

You're halfway there!

But Success as a B2B Copywriter is a Two-Step Process

Writing effective B2B copy is the first step.

But, you also need to know the "business side," such as:

• How to position yourself in the market so you quickly stand out and get noticed.
• How to find the right prospects and reach them in the right ways.
• How to confidently discuss your copywriting services with clients and motivate them to hire you.
• How to price and quote copywriting projects so you consistently earn the top rates.
• How to manage and complete copywriting projects like a pro so clients hire you again and again (and tell others about your great services!).

That's the second step.

And, once you combine these two powerful steps (knowing how to write great copy AND how to get clients, complete projects, and run the business), then there's not much else that can stop you from becoming a HUGE success in this market.

So, I have a very important question to ask you …

May I Teach You the "Business Side" of B2B Copywriting?

For the past few years, I've been coaching freelance copywriters on how to work the business side of B2B.

As a result, they've been able to successfully launch their B2B careers and finally live the writer's life.

What's more, they've done it in a fraction of the time it would normally take. And, they did it without the frustration and hassle that comes with going it alone.

Today, I'd like to give you the same opportunity those copywriters had.

I want to share with you the proven secrets I've accumulated over my 15 years in the business.

Here's what this is all about:

My two colleagues (both top-notch, six-figure B2B copywriters) and I have put together a very special training program …

One where you're going to discover everything you need to know to get started on the path of becoming an in-demand, highly-paid B2B copywriter in the shortest possible time.

Before I explain how this training program works (along with introducing you to my two colleagues), you might be wondering …

Why I'm Qualified To Coach You To B2B Success

In my 15 years in the B2B market, I've written for more than 117 Fortune 500 companies, midsize businesses, and publishers. I've crafted everything from case studies and white papers, to direct-mail letters, email letters, banner ads, and websites – and enjoyed every minute of it!

I've won three major copywriting and marketing awards. And, my insights have been featured in publications like DM News, The Wall Street Journal, Target Marketing, and Inside Direct Mail.

You may recognize some of the books and courses I've authored: Start & Run a Copywriting Business, The EVERYTHING Guide to Writing Copy, and, of course, AWAI's own program Secrets of Writing High-Performance B2B Copy.

And, as I mentioned earlier, I'm not the only one who will be showing you the ropes …

Meet The Rest of Your B2B Mentors

Ed Gandia …

In only 27 months – while holding down his demanding full-time sales job – Ed took his part-time freelance business from zero to a six-figure income. He grossed $163,181 in his first year as a full-time copywriter … without sacrificing his paycheck or putting his family's financial future at risk.

Ed's going to share his tested and proven secrets to launching your freelance career and landing a steady stream of paying B2B clients. The same secrets he used to launch his own profitable career.

You'll also be soaking up proven tips and insights from superstar B2B copywriter Pete Savage …

Pete's a six-figure B2B copywriter who's worked with major companies like Motorola, 3M, NCR, and Siemens. Like Ed, Pete also started his freelance business from the ground up … and knows what it takes to launch a profitable B2B writing career.

Pete will be sharing many of his personal insights into the typical B2B prospect and what it takes to succeed in this market.

Together, Ed, Pete, and I will show you how to break into the lucrative and exciting world of B2B copywriting … and give you the guidance you'll need to start landing great paying clients in just a few short weeks …

Shortcut Your Way to B2B Success

Together, Ed, Pete, and I have created what we feel is the definitive B2B training program.

It's called AWAI's The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income home-study program.

We've based this program on a "virtual" workshop we held for AWAI back in May.

Our main goal for the workshop was to give hopeful B2B copywriters absolutely everything they need to succeed in their careers, this year. NOT two, five or even ten years from now.

And to that end, the workshop was a HUGE success.

So we asked ourselves … how can we make
this workshop experience even better?

The answer, of course, is AWAI's The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income home-study program.

Not only will you be getting all the career-transforming coaching that attendees in the "virtual" workshop got … but you'll be getting more. Much more.

Finally … Live The Writer's Life
as a Freelance B2B Copywriter

With The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income, you're going to get a solid, soup-to-nuts understanding of what it takes to successfully launch, run, and grow a highly-successful B2B copywriting business.

What's more, throughout the entire program, you're going to be under the guiding hands of three top B2B copywriters … ready to share their knowledge with you … and show you the quickest path to finally living the writer's life as a freelance B2B copywriter.

Here's how it works:

You're going to gain access to eight training modules.

In each module, you'll find an online training session that was recorded "live" back in May, during the virtual workshop we held.

Make sure you watch the training first. (And by the way, each of these training modules will be available for download in BOTH audio Mp3 and video format … this way you can quickly load them into your iPod or Mp3 player – and watch or listen while you're "on the go".)

Once you've watched the entire training, you'll find an action guide that goes with it.

This will contain specific exercises that will help you implement the skills covered in each module.

DO these exercises, right away. They will help you get the knowledge at a deep, visceral level.

What's more, these "Action Plans" will ensure you don't just listen passively. They'll help you gain the momentum you need to launch your B2B career by the end of this year.

Here's a quick rundown of what we'll be sharing with you in each module …

Module 1:
The Road to Six-Figure B2B Copywriting

This module promises to put you on the road to a successful and lucrative career in B2B copywriting! We'll start by "pulling back the curtain" on this overlooked niche to reveal …

• What, exactly, is B2B copywriting?
• Why B2B just may be the "easiest" niche to write for.
• Popular myths about B2B debunked.
• Inside secrets on how three B2B pros each reached the six-figure level.
• And much more!

Then, once you're ready, it's time to move on to …

Module 2:
Creating Your Business-Building Arsenal

Fired up and ready to get started in B2B?

Great!

But before you start prospecting for clients, you need to put together an arsenal of business-building tools, many of which are unique to B2B copywriters. Take the time and put in some modest effort, and you'll be way ahead of the competition. After this nuts-and-bolts module, you'll know:

• 9 powerful business-building tools every B2B copywriter needs to be successful.
• How to assemble your arsenal quickly and cost-effectively.
• What makes a hard-hitting website … what pages you must include … and how you can get it all done fast and cost-effectively (even if you have zero web or design skills).
• How to get a good set of samples and testimonials quickly.
• The 2 most common mistakes new B2B copywriters make at this stage, and how to avoid them.

Best of all, in this module you'll get instant access to a simple "pre-flight" checklist to help you keep track of these essential tools as you begin putting them together.

Module 3:
Top B2B Niche Markets and Specialties

B2B is a huge market with dozens of lucrative niches and project specialties that you can quickly establish yourself in. Which one is the best fit for you? In this module, I'll introduce you to top niche markets and project specialties in B2B, and explain exactly what you need to do to take advantage of these opportunities. You'll discover:

• The top 10 highest-paying niche markets and project specialties in B2B.
• How you can establish yourself as the go-to copywriter in a niche market in just 90 days.
• Should you be a specialist? Or, can you do just as well as a B2B generalist copywriter? (The surprising answer.)
• What a "spot specialist" is and how you can use this technique to dominate multiple niche markets.
• And much more.

And, here's a valuable bonus … I'll be giving you a FREE copy of my famous "Niche Finder Workbook" to help you quickly determine which niche market or project specialty is just right for you!

Module 4:
Split Personality: Inside the Mind of the B2B Buyer

Did you know? Writing B2B copy is very similar to writing for consumers. But, when you're writing copy that's intended to reach a person at work, there are some "hot buttons" you must know about …

In this module, you'll go inside the mind of B2B buyers so you can understand what makes them tick. You'll know what's really going on in their heads when they make purchasing decisions. (And when you know this, you'll be miles ahead of most freelance and in-house writers who simply don't.)

Once you know your prospect, it's time to decide on what niche B2B markets you'll want to write for.

Module 5:
How to Complete a B2B Writing Project Like a Pro

In the B2B niche, what's the one thing that separates the novices from the pros? It's knowing exactly how to start and finish every assignment. You can stumble on without a road map (a surefire way to embarrass yourself and burn your chances for future work), or you can do what the pros do …

In this module, you'll discover how to handle any B2B copywriting job with the grace of a seasoned pro – so you can make every assignment easier on yourself and build a reputation that brings clients back for more!

By now, you'll have a very clear understanding of the B2B market, who your prospective clients are, what makes your prospects tick, and what it takes to write good copy. Next, you're going to learn how to turn this knowledge into profit with …

Module 6:
The Truth About B2B Copywriting Clients:
Who They Are, What They Need, How They Work

Unlike their counterparts on the consumer side, B2B marketers have different requirements and expectations from their copywriters. Knowing who these marketing professionals are, how they think, what they need, how they work, and what they expect from you is critical to your success as a B2B copywriter.

In this module, you're going to be learning:

• The 3 basic types of B2B copywriting clients … and what you must know about each of them to succeed.
• How to find the decision-maker in every B2B company.
• The one type of client almost every new B2B copywriter goes after … and why you should do the opposite.
• 16 popular and lucrative copywriting projects you should pursue.
• 2 different models of working with B2B companies … the pros and cons of each and which one is best to start with.
• The top 3 things B2B clients look for in a freelance copywriter … ignore just one and you'll lose the client.
• And so much more!

By the time you're done with this session, you'll have a good idea of what it takes to succeed in B2B. But get ready, because next Ed, Pete, and I will give you the tools you'll need to package yourself for B2B copywriting success!

Module 7:
How to Get B2B Clients – Part 1

In this module, you're going to get an easy-to-follow, yet flexible road map to finding great B2B clients.

Specifically, you'll learn:

• How to assemble a highly-targeted and responsive list of potential clients (without breaking the bank!).
• Should you specialize? The pros and cons of picking a niche – and how to decide what approach is best for you.
• The biggest mistake new B2B copywriters make when promoting their services. You'll learn how to avoid it and what to do instead.
• What promotional methods should you use? What's best? How often should you market? Here's the criteria you'll want to make better self-promotion decisions.
• How to use Ed Gandia's proprietary "marketing effectiveness matrix" to attract more and better clients faster.
• And much more!

Finally, we're going to show you how to turn all those leads you've generated using these proven strategies and convert them into new clients and great-paying projects in …

Module 8:
How to Get B2B Clients – Part 2

In this revealing module, I'll share with you my "personal" client-converting secrets, including:

• A follow-up system that quickly positions you with clients as their "go-to" copywriter.
• The amazing "ETO technique," and how to use it to get clients to hire you right away – even when they say they don't currently need a copywriter!
• How to create a quotation or project proposal that doubles your chances of getting the job. (You'll get my ready-made templates.)
• 3 simple strategies that ensure you're paid the top rates for your work.
• The one thing you can say that overcomes almost every objection the client may have to hiring you.

Using the secrets from this session, you'll know how to turn more prospects into clients, more quickly, and grow your business that much faster.

How to Earn $50,000
Your First Year Writing B2B Copy

AWAI's The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income home-study program is a great opportunity for you to break into what I consider to be the best copywriting market out there.

Remember, there's:

• Surprisingly little competition …
• Over 5 million potential clients (both local and around the country) …
• "No-hype" copy …
• Loyal clients willing to give you a steady stream of paid assignments …
• Terrific pay …
• Short, quick assignments …
• The potential to earn up to $2,000 in a single day …
• A lot less pressure to produce a control or hit a home run for your client …

After going through this program in its entirety, you're going to have everything you need to take the next step in living life on your terms as an in-demand B2B copywriter.

In fact, if you follow our advice and put in a little effort, it's very realistic that an up-and-coming B2B copywriter could earn $50,000 (or more) his first year.

That's how achievable success is in this market. From there, it's up to you how much effort you want to put in, as you watch your income grow steadily every year.

Best of all, you can get started on the path
to B2B copywriting success for only $499.

Once you've placed your order, you'll get access to all of the training modules … that's over eight hours of training from three top-notch, six-figure B2B copywriters.

And don't forget, you can go entirely at your own pace. Everything is accessible online. So, if you're really busy – juggling a full-time job and a family – no problem. Log in whenever you can. Or if you want, you can review each module as many times as you'd like to make sure you really grasp the material.

Without question, you could earn back the investment in this training program many times over … especially when you consider that earning $50,000 in the next 12 months as a B2B copywriter is a realistic, achievable goal.

You're Backed By AWAI's 120-Day Money-Back Guarantee

If you're still a little hesitant about getting a copy of AWAI's The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income, no worries.

Get your copy of the program today by clicking here. Watch all eight modules. Do the exercises. Follow along with everything Ed, Pete, and I tell you to do.

If, in four months, you still aren't on your way to launching your freelance B2B career, give AWAI a call and you'll receive a full refund of every penny you paid.

There's nothing to lose. And everything (potentially a $50,000-a-year or more career) to gain!

Transform Your Career, Transform Your Life

No doubt, business-to-business is an excellent market for any copywriter (up-and-coming or experienced) looking for an alternative to writing for the traditional direct-mail niche. It's also one of the surest paths to a six-figure income without having to sacrifice the quality of your life.

But, to be successful, you must learn and apply the business principles we'll be teaching you in AWAI's The "Business Side" of B2B Copywriting: How to Get Clients, Grow Your Business, and Boost Your Income.

I've been a B2B copywriter for 15 years now, and I enjoy every minute of it. And I'd love to help you succeed and count you among my colleagues in this business.

So please, let me, Ed, and Pete guide you on the path to radically transforming your copywriting business – and your life – for the better.

Register Today

Here’s to your future B2B copywriting success,

Steve Slaunwhite
Award-Winning B2B Copywriter
and Freelancer’s Coach

P.S. One more thing — You’ll also be getting a juicy BONUS with each module. I can’t tell you what it is in this letter. But rest assured, it’s designed to practically assure you’ll launch your B2B freelancing career in a matter of weeks. So please, don’t miss out.

Register Today