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Do You Expect Me To Believe That?
July 27, 2009 (10:29:06 am)
Paul Hollingshead explains how the “Power of Three” can help you add credibility to your copy and prove any point you want to make.
Use Walt Disney’s “$37 Billion Secret” to Write Stronger Copy and Create Loyal Clients
July 06, 2009 (06:03:10 am)
Walt Disney’s “Plus It!” strategy is something you can use in your own copywriting career to write stronger copy and, in the process, create loyal clients who give you one project after another.
Why Being Ultra-Specific in Your Copy Can Sometimes Be a Bad Thing
June 22, 2009 (06:00:08 am)
Guillermo Rubio explains how, if you’re not careful, there are times when specificity in your copy can get you into trouble with the law. Learn how to keep yourself – and your clients – off the “legal radar.”
Creating Your Own “Life-Altering Experience”
June 12, 2009 (09:13:54 am)
Newly working copywriter Kris Obertas tells of his “life-altering experience” getting hands-on training and coaching from master teachers and copywriters at AWAI’s Copywriting Immersion Workshop.
The Most Powerful Thing You Can Do for Your Copywriting Career
March 02, 2009 (10:08:28 am)
Without commitment, most dreams never come to pass. But when you commit – and make that decision that you’re going to go after what you want and get it, no matter what – your life instantly transforms for the better.
The Next $100-Million Secret
November 26, 2008 (08:11:23 pm)
John Forde explains Michael Masterson’s “mini review” and how this one new technique could easily bring in about $100 million in sales.
Why You Don’t Need Talent to Succeed
November 24, 2008 (08:26:43 am)
When learning the skill of copywriting, you can waste a lot of time practicing the wrong way. Will Newman outlines Mike Palmer’s four strategies for immediately boosting the impact of your practice.
A Relentless Barrage of Copywriting Secrets
November 18, 2008 (08:45:38 am)
AWAI Staff Writer, Jason Gaspero, reports on master copywriter Herschell Gordon Lewis’s powerful presentation at Bootcamp 2008, in which Herschell identifies common copy errors in today’s market – complete with examples – and how to correct them quickly and easily.
Is Direct Mail Dead?
November 15, 2008 (08:07:06 am)
AWAI Staff Writer, John Wood, reports from Bootcamp 2008 on the state of the direct-mail industry, and the great revenue potential it still holds for companies and copywriters alike.
What Copywriters Need to Know About Design
November 14, 2008 (04:08:29 pm)
AWAI Staff Writer, Jason Gaspero, reports from Bootcamp 2008 with some insider secrets on what copywriters need to know about graphic design.
The Difference Between Earning a Living and Amassing a Fortune As a Copywriter
November 13, 2008 (12:23:39 pm)
AWAI Staff Writer, Guillermo Rubio, reports from Bootcamp 2008 on how to earn more than just a “good” living as a copywriter.
Thought Showers Are for Ninnies! – Rile Up Your Prospect’s Emotions and Ramp Up Your Selling Power With Choice Words
November 03, 2008 (08:30:55 am)
AWAI Staff Writer, Guillermo Rubio, illustrates how words have an amazing power to stir your emotions, and ultimately move you to action.
How to Generate BIG Ideas … and Even BIGGER Paychecks!
October 20, 2008 (09:14:39 am)
Your success as a copywriter hinges on coming up with one fresh “big idea” after another. AWAI Staff Writer, Guillermo Rubio, offers 3 tips for doing just that.
Advice From Michael Masterson on Writing Stronger Email Leads
October 15, 2008 (03:33:31 pm)
See first-hand how to improve an email lead from legendary copywriter Michael Masterson.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
How to Clobber the Blank Page Blues
October 06, 2008 (08:33:22 am)
Carline Anglade-Cole, who writes multi-year controls in the alternative health field, reveals her secret for overcoming – and even preventing – writer’s block.
What Does the Current Economic Crisis Mean to Your Future?
October 01, 2008 (11:41:50 am)
Learn how you can actually benefit from the current state of the economy!
Boost Your Copywriting Skills With This Overlooked “Secret Weapon”
September 29, 2008 (10:59:01 am)
AWAI Staff Writer Guillermo Rubio explains how studying articles is one of the best ways to get good at writing copy … fast.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”