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Where to Meet Potential Clients … and What to Say When They Ask You What You Do
October 28, 2008 (08:39:37 am)
Copywriting Insider Editor, Heather Robson, explains how to find business services clients in your own hometown, and what to tell them when they ask what you do.
Financial Advisory Services – Your Key to the “Holy Grail” of Copywriting
October 21, 2008 (08:25:29 am)
Copywriting Insider Editor, Heather Robson, explains how writing for a financial advisor is a little different than writing for a financial newsletter publisher. Here’s what you can do to help your client increase his business while boosting your own income at the same time.
How to Prospect for Insurance Clients – Or Any Other Professional Services Clients
October 14, 2008 (02:04:54 pm)
Copywriting Insider Editor, Heather Robson, explains how to make connections and land clients in the insurance industry – or any other professional services industry.
Banking? Now? Really?
October 07, 2008 (08:57:38 am)
Copywriting Insider Editor, Heather Robson, explains why now is a good time to land clients in the banking industry, despite economic uncertainty.
Three Ways to Get Paid to Market Your Services
September 09, 2008 (08:47:46 am)
Copywriting Insider Editor, Heather Robson explains three ways to get paid to market your services in the self-help industry.
How to Establish an Instant Connection With Your Self-Help Audience
September 02, 2008 (10:22:50 am)
Copywriting Insider Editor, Heather Robson explains how to establish an instant connection with the self-help audience.
Starting Out in the Publishing Niche
August 12, 2008 (08:53:33 am)
Heather Robson shows us a strategy you can use to land clients and build your credentials for the publishing industry.
The Top Five Things You Need to Know Before You Write Your Next Email Subject Line
July 30, 2008 (11:49:04 am)
Copywriting Insider Editor, Heather Robson explains the importance of an email subject line and the guidelines to help improve your readership rates.
Capturing Leads for Your Client
July 22, 2008 (05:51:27 pm)
A well-written website should include a plan for capturing email addresses of visitors. Here are three ways you can help your client capture leads and earn extra copywriting income.
3 Places to Locate Online Copywriting Clients
July 01, 2008 (09:26:11 am)
Online copywriting is a specialty that transcends niches. There are online copywriting opportunities in every niche imaginable.
Getting to Know the Financial Industry
June 10, 2008 (11:49:50 am)
Three cheap ways to get the financial education you need to break into the lucrative financial copywriting niche.
3 More Proven Techniques for Writing Winning Fundraising Copy
May 27, 2008 (05:33:09 pm)
Find out three ways to improve your fundraising copywriting.
Going Beyond Niche Marketing: Specializing Your Skills
May 13, 2008 (05:32:28 pm)
As a copywriter, it can be useful for you to have a personal USP (unique selling proposition). You can develop a specialty within your chosen field, and that can give you an edge.
Landing B2B Clients – How to Generate a Steady Stream of Income Working as a B2B Writer
April 29, 2008 (05:31:15 pm)
Self-promotion isn’t as difficult and scary as it seems. Here are two proven systems you can use to market yourself to B2B companies.
Three Places to Locate Potential B2B Clients
April 22, 2008 (05:27:44 pm)
A quick list of places where you can find B2B clients.
B2B Insights from the Blogosphere
April 09, 2008 (05:26:35 pm)
Discover what B2B copywriters from around the web have to say about B2B success.
Research Quick Tip … 3 Internet Resources for Getting Inside Your Prospect’s Head … Fast
March 31, 2008 (02:29:41 pm)
Knowing your audience is the key to success in any promotion you write. Here are three places you should look online to get to know your prospects and their thoughts about what you’re selling.
6 Ways to Overcome Your Reader’s Skepticism
March 19, 2008 (05:20:35 pm)
Discover six strategies to relieve doubts among health prospects.
Three Secrets to Better Online Catalog Copy
February 06, 2008 (05:12:52 pm)
Learn three ways to make sure your online catalog copy is successful.
Writing Tips for 3 Distinctive Kinds of Real Estate Copy
January 23, 2008 (05:11:46 pm)
Heather Robson shares tips on writing three different types of real estate copy.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”