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The Magic of False Logic

Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.

The 6 Key Differences Between Business-to-Business and Consumer Marketing

Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.

5 Modern Myths of B2B Marketing

Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.

Writing Great Copy: Where Do You Start?

Bob Bly discusses writing great copy and gives tips on where to start.

Show Your Warts: An Honest Way to Make a Buck

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Why Clients Rewrite Your Copy (and How to Handle It)

Bob Bly provides tips on how to work with clients who rewrite your copy.

Proven Formula for Writing Winning E-Mail Sales Letters

Bob Bly details his formula for writing successful sales letters for email campaigns.