You’re Already Half Way There

Hi, Robert Rice here … back with you for Day 2 of my week-long look at a fantastic opportunity for writers! One that I myself judged a little too quickly …

Honestly, I find it amazing that you can create a lucrative freelance business writing about something you love and are passionate about. And still have time to spare for yourself and your family!

You can wake up, work on some articles, take a long lunch and go for a walk (or in my case, head out to an audition), come home to do a little research, and then be done for the day. All while doing great work for your clients they need to reach their goals.

If you joined me yesterday, I showed you how to narrow down your favorite topic. Today, you’re ready to take the next step in becoming a great “content marketer.” In fact, you’re already halfway there.

By choosing a topic, what you’ve done is found your niche – your specialty. This is a tough thing for many writers to pin down, but you’ve already jumped over that hurdle. Congratulations!

Having a niche positions you as a specialist. This allows you to stand out among that sea of content I talked about yesterday. No one else is going to have your perspective on your specific topic.

Meaning you’ll carve out a place in a hungry market with very little competition.

So, now for the best part – researching your topic of interest. As a content marketer, it’s important for you to be “in the know” in your industry. Understanding what’s in, what’s out, and staying on top of newsworthy stories.

That may sound like a lot of work, but all that means is you get to read, listen to podcasts, and browse the internet on a topic you love. You could watch some YouTube clips after work or read a magazine before bed … whatever your heart desires.

You may find you prefer to read blogs, join live discussions, sign up for free e-newsletters, or participate in forums. Perhaps a combination of all of the above!

Either way, a great place to start is with articles. They’re generally short, easy to digest, and up-to-date. Look up some websites to see what’s out there. What “authorities” in your field are people flocking to? What are popular items for conversation? What e-newsletters are being published in your area of interest?

As you start to find websites that catch your eye, bookmark them. Specifically, look for well-written articles and the authors that consistently draw you in.

Then, take some time to analyze what grabbed you. What’s interesting about the topic? What do you like about the author’s voice? Why is the headline compelling?

Write down the answers to the questions either on a notepad or on your computer. And be sure to bookmark the articles in your web browser!

You’ll need this information for tomorrow, because I’ll show you how to use it to jumpstart your career as a content marketer faster than any other method.

And please let me know how you’re doing in the comments. I’d love to hear from you.

See you tomorrow!

Content Mastery

Content Mastery: Your Step-by-Step Guide to Becoming a Highly Paid Content Marketing Strategist

Google and others have made it clear that businesses who want to succeed with content marketing need to hire the best writers they can. Find out the skills you need to be one of those writers. Learn More »


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Published: August 12, 2014

17 Responses to “You’re Already Half Way There”

  1. I now have to seriously wonder if this is for me. I am not especially interested in material things per se, so if it involves simply writing advertising copy for some industry, I don't think I could get "passionate" about it. Some of the things I AM passionate abouit are the environment, human rights, humane treatment of animals, political corruption, substance abuse and its victims, a healthy lifestyle. Is there any "market" for writing in these areas?

    Guest (Mike B)August 12, 2014 at 6:15 pm

  2. Hi, Robert! Great to see you in print here. Easygoing style, fun to read... Can hardly wait for the next installment.

    Richard LaceyAugust 13, 2014 at 12:11 am

  3. Ok so I'm going to give this a try. I like tea and everything related for a fun subject. I like looking at flowers and could really get into writing about those. Or about nature in general. I would want this to be something I enjoy so would have to be something fun even about birds or the animals in my backyard. A serious subject could be healthy foods. Is there a market for this, I do the research as you suggest and see what's being said already.

    BJanAugust 13, 2014 at 12:38 pm

  4. I worry about the same things as Mike - I happen to know a great deal about horse racing (funny you mentioned that!) but I feel like the Copywriting market is all about health, finance and technology. That really makes me hesitate about Bootcamp.

    DeirdreAugust 13, 2014 at 6:26 pm

  5. Do you think there is a place in this freelance writing for me when my genuine passions are about helping, supporting and assisting survivors of trauma, abuse and violence, etc.?
    Is there anyone out there needing writers about such things?
    I just published a book I wrote that is designed for survivors, so writing is definitely a passion also.

    KatieAugust 13, 2014 at 8:13 pm

  6. Robert I have thought about advertising on my church's business bulletin board. Would you agree that this may be a way to build up a portfolio?

    Guest (Lois)August 13, 2014 at 8:20 pm

  7. Thanks for a great article, Robert. Like Mike, I have several passions, such as equality & justice for all; the environment; children's rights; women's rights; senior rights; corporate greed, aging...whew! And while I know I must narrow it down to just one, doing so has been a challenge for months. But I'm not giving up.

    RonnAugust 13, 2014 at 8:24 pm

  8. Greetings, Robert. My case is different. I am already writing so much - blogs, posts, even poems - but need to organize myself and focus on things that can be more fulfilling, both materially and otherwise. You can see my blogs at www dot speakingtree dot in / public / hans.dholakia

    Having worked for many years in responsible positions in marketing, and as a qualified engineer, am comfortable with business or technical writing too. Can you guide ? Tks and rgds

    hansyogaAugust 14, 2014 at 8:13 am

  9. Great suggestion, Robert. I'll follow up on it right away. Thanks, again.

    RonnAugust 15, 2014 at 11:03 pm

  10. I think I can do this. For years I've written in a small way. I have several unpublished novels. I published a few short stories in a local anthology and some newsletter articles for which I was paid. As part of my job with a NASA contractor I wrote instructions, plans and procedures. I had great fun writing but it has never been profitable for me.

    PaperPilotOctober 1, 2014 at 10:34 pm


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