Formula for a Profitable Freelance Business
What does having a profitable freelance business mean to you?
Rebecca Matter here.
To me it means having a business that meets your financial goals while working reasonable hours … having solid skills that clients value … and having plenty of clients who are willing to pay you very well for those skills.
This week in The Writer’s Life, I’m going to share with you my simple but effective formula for ensuring you end up with a profitable freelance writing business.
Of course, in order to have a profitable writing business, you need to first decide what kind of writing you feel most passionate about.
So, before we jump into my formula, I want to make sure you’ve chosen a path.
If you already know what kind of writing business you want – good. The rest of this week, we’ll work on making it profitable.
But, if you haven’t chosen your niche yet, I want you to make the decision today.
That’s right, today.
Whether you decide to go with copywriting, web writing, resume writing, travel writing, grant writing, internet research for writers … it doesn’t matter.
But the first step to living the writer’s life is choosing a path.
If you want help making that decision, you can access an essay I wrote on the topic here. It takes into consideration why you’re doing this in the first place and what your version of the writer’s life looks like.
Just know that whatever path you choose, you can be successful.
AWAI has been helping people live the writer’s life since 1997. We know how to create programs that give people everything they need to succeed.
And we require our experts to be the real deal. Not just good teachers, but people who are making a lot of money doing what they’re teaching you to do.
All you have to do is choose your path, and our experts will guide you the rest of the way.
The key is not to put a ton of pressure on choosing the “right” path. Just because you make a decision today doesn’t mean you have to stick with it for life.
You can always change direction down the line, or add another path into the mix. And it’ll be a lot easier to do, since you’ll have experience under your belt.
Now, if you ask me for my recommendation, I’m going to tell you to start with copywriting.
Because with huge and growing opportunities like the business-to-business market (B2B), the web, and social media, you have the potential to make as much money as you want and truly live the lifestyle you desire.
And to be honest, even if you end up going down another path like travel writing, resume writing, or grant writing, having a foundation in persuasive writing (i.e., direct-response copywriting) will make you a more effective writer in all those other areas.
You’ll also find it easier to land clients in whatever field you choose, because you’ll understand how to write persuasively and how to sell your value to prospects.
Copywriting is definitely the most adaptable path you can choose.
All right – it’s action time.
Choose your path and share it with me here.
If you feel torn between two writing niches, add a comment and I’ll help you make the decision once and for all. And if you just can’t choose one for some reason, tell me what’s holding you back. I’ll help you push past it.
Tomorrow, we’ll start down that path with my proven formula for ensuring a profitable freelance writing business.
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Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.