The Secret Sauce
Ed Gandia here, at the wheel of The Writer's Life this week.
We've been talking about "warm email prospecting" over the last few days. And why it's the best and fastest way to get high-paying clients.
I started off the week by sharing my career-long struggle to land great clients, explaining I found an easier way to get it done – by sending out very short and inviting email messages to select prospects.
Yesterday, I revealed my exact blueprint for doing this. Today, I'll show you the "secret sauce" that makes this prospecting approach works so well.
It's what's enabled me to go from zero results with email … to landing great clients and profitable business partnerships.
Add this key ingredient to your prospecting emails and you'll have a non-stop client-attraction machine at your disposal.
Please post a comment to let me know what you think. And feel free to share the link with others.
“See” you in the comments area.

The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »




“I was thrilled to find I’d broken the $20K mark with minimal effort, but more than that it was incredibly satisfying to know I’d earned that money independently - using only my mind and a computer.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Great information, Ed. I wasn't able to get the videos to work on my end, so I appreciated the transcripts. I'll definitely put your prospecting techniques to use. Thank you!
Teri Weber - Enchanted Copy – March 6, 2013 at 1:57 pm
Very helpful, thanks,
Guest (Dorothy Miller) – March 6, 2013 at 2:05 pm
@Teri Weber -- Thanks for letting me know! Appreciate your comment.
@Dorothy Miller -- My pleasure. Thanks for checking out this training series.
Ed Gandia – March 6, 2013 at 3:43 pm
Ed, great material! I'm just getting started and I know your material will be used extensively, BY ME, hopefully very soon. No doubt, you have become a credit to this profession! Bill Kelly
Guest (W Morgan Kelly) – March 6, 2013 at 4:20 pm
@Bill Kelly -- Super! Great to know this has been helpful.
Ed Gandia – March 6, 2013 at 4:49 pm
Good information Ed, I really appreciate it.
Guest (sayyah Hartbey) – March 6, 2013 at 9:21 pm
@sayyah Hartbey -- Thanks! ;)
Ed Gandia – March 7, 2013 at 11:24 am
Great common sense information Ed. I too, don't like impersonal email blasts. I like your approach better. It makes more sense than what some gurus out there are hyping.
Rebecca at I Love to Write Copywriting Service – March 21, 2013 at 11:27 am