Specializing in Web Writing Helps this Freelancer Boost Her Income

After discovering copywriting later in life, sixty-something Katherine Andes, a five-year AWAI member, has grown her freelance business into quite a money-maker.

“Years ago I was a story editor for a film production company, then I became stay-at-home, homeschooling mom while contributing columns to newspapers and articles to magazines,” says Katherine. “I became widowed and needed to make a living, so I decided to amp up my writing career. The first few years I did grant writing and magazine editing.”

Last year, she averaged $7,000 per month in fees working for local and national clients. She hopes to ramp it up to $8,000 in 2013. When she started in 2008, she only brought in $30,000 a year. What's made the difference? She decided to specialize in web content development and SEO copywriting. As a generalist writer willing to take on any project in any niche, she had trouble attracting high-paying clients.

“One of the company's I wrote a magazine article about asked me to do some print work for them and then their website. The sales copy was fine, but it failed in the SEO department,” explains Katherine. “So I decided to learn SEO copywriting. I purchased Nick Usborne's web writing program from AWAI and then hired him as a personal coach.”

“He gave me confidence. When he told me I did a good job on a piece of writing and SEO work, it made me confident enough to offer those services to prospective clients.”

Katherine does put in a full day, but it's nothing like working in an office. She has plenty of time for walking her dogs, running errands, attending networking meetings – a great source of new business, and, of course, spending time with her grand-kids.

“I'm busy, but I can manage my own time. I like being my own boss,” says Katherine.

And after several years in the business, she's discovered the rewards go beyond the money she makes. One her favorite parts of being a copywriter is “writing a beautiful piece of copy and then hearing that it delivered a $150,000 sale for my client.”

Find out more about Katherine and her writing business here: www.andesandassociates.com.

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Published: February 4, 2013

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