7 Pages Your Freelance Web-Writing Website Must Have
The fastest way for you to get up and running as a web writer is to start a blog about web writing.
Within minutes, you can be online, writing, and claiming the title “web writer” as you hone your skills.
But, at some point, you’ll want to add some pages to your blog, making it a complete website that will share more about you and your services, attract people to your site, and convince them to contact you and, as a result, help you make money as a web writer.
Before we get into what should be on these pages, keep in mind that you’re only working on the copy. Don’t delay your progress by worrying about the technical side of your website just yet.
There are numerous places to get help with that part of your site, including Wealthy Web Writer and the Wealthy Web Writer forums. And I should mention that with today’s software, creating a website is as almost as easy as writing an email.
But for now, we’re focusing on the words on each page. You could even write these with pencil on a legal pad, if you want.
Here are the 7 basic pages your freelance web-writing website should have when it’s done:
1. Home Page
Your home page is where the interaction with your visitor usually begins.
An example would be AWAIonline.com or WealthyWebWriter.com. You can see mine at GillickCopy.com.
Your home page is several things to your visitor …
It’s where you’ll make your first impression. So you must grab their attention and make them want to read more. Your headline should answer their question, “What’s in it for me?” in a way that’s compelling.
Your home page copy should explain what kind of writer you are and why prospective clients should hire you. They likely came to your website looking for a web writer, so convince them they’re in the right place and that you can do their job.
Remember, it’s all about what you can do for them …
- Do you write web copy that practically forces website visitors to give their email address?
- Do you write autoresponders that get readers to click?
- Do you write video scripts, press releases, or web pages?
Include all these details on your home page. Remember to be specific so you’ll stand out from other freelancers.
Don’t worry if you can only write one type of copy. Success with web writing isn’t about knowing every skill. It’s about being good at one skill and standing out from the crowd.
2. About Page
This is where you write a short biography about yourself, including your experience, success stories, and any training or interests that might be relevant.
Like your home page, your About page should sell you, but it can be more specific about who you are and what you bring to the table. Feel free to brag about any success you’ve had and who you’ve worked with.
Don’t worry if you haven’t had any clients to brag about. Instead, you can share experiences from your past that make you a better web writer. Maybe you want to write web copy for the pet industry. If you have several dogs, spend all your time training them, and only buy them the best, this would be the place to mention it.
Every sentence on this page should sell you and encourage your potential clients to hire you.
3. Frequently Asked Questions Page (FAQs)
So now that your potential clients are getting to know you, they might have questions …
That’s where your FAQ page comes in.
Some people think an FAQ page is just a place to answer questions so you don’t have to respond to emails.
You should look at your FAQ page as another opportunity to sell yourself. Your questions and answers can build your value in the client’s mind and further convince them to hire you.
Here are some questions you should consider answering on your FAQ page:
- What kinds of results can I expect from working with you?
- What is your writing process?
- Do you do the work yourself or outsource?
- Can you do the design, too?
For more ideas, you can check out my FAQ page here.
As you write your FAQ page, remember that you want clients to pay you a lot of money for your skills. The more you can show them “What’s in it for me?” the more you can charge.
Now that you’ve answered your reader’s questions, let’s move on to the page that will give him or her the proof he needs to hire you: the testimonials page.
4. Testimonials Page
If you’re just getting started, you might not have testimonials yet. That’s okay. Don’t be shy about asking previous employers, coworkers, and people in your personal circle for “character references.”
Then, as you get clients, always ask for a testimonial and work to switch out your character references for specific testimonials from clients. Ask for testimonials that demonstrate the benefit you gave your client.
You could also do some work for free in exchange for testimonials.
When someone says something positive about your web writing, immediately get permission to use their comments, along with their name and title, on your website and in your marketing materials.
Shoot for at least six benefit-oriented testimonials that encourage your potential clients to hire you.
A tip from SEO pioneer Heather Lloyd-Martin: Use testimonials throughout your site, too. Even if someone doesn’t visit your testimonials page, they’re still seeing the good things others have to say. Use them whenever you can. (I use my testimonials on the back of my business card.)
Most potential clients will be ready to contact you at this point. However, some people will need a little bit more. They will want to see samples of your web writing …
5. Samples Page
Your samples page is where you put PDFs or links to other web writing you’ve done.
But what if you don’t have any samples?
Here’s what you can do:
- You can find a few small businesses, nonprofits, or charities that would love to have their website copy revamped, but don’t have a budget for it. (Make sure to get testimonials in exchange.)
- You could write case studies about how web writing helps businesses grow.
- You could do your own practice exercises for fake companies.
- You could do the Wealthy Web Writer monthly challenges. (Winning one could get you a great testimonial.)
- You could use articles from your own blog as a sample …
Every freelance web writer should have their own blog to get their name out there and build their web presence.
If I were starting over, creating a blog is the first thing I’d do. However, I got busy writing for clients, and I still haven’t been able to give my blog the attention it deserves.
I recommend starting your blog now. But, you do need to make a commitment to maintain it. At least one post per week is good, but two or three per week is better.
You want to give visitors a reason to come to your website ― and a reason to return.
Having your own blog will give you credibility, increase your search-engine rank, and allow you to make more money long-term.
7. Contact Page
Finally, you want to have a Contact page to make it easy for your website visitors to contact you. Be sure to highlight the best ways to contact you.
For each page on your website, have a link in your navigation that is clearly labeled. People expect to see “Contact,” so label your contact page according.
And, keep in mind, the point of your website is to convince your visitor to hire you for a web-writing project ― every page on your site must work toward that action.
Practicing your web-writing skills with your own website will give you some experience with web writing, show you what you’re capable of, and force you to put what you’re learning about web writing into action.
As you create your own blog, be sure to check out these web-writer websites for inspiration:
- Success Works: Powerful SEO Copywriting
- Pam Foster: PetCopywriter.com
- Fresh Look, Inc.
- Sid Smith: Web Copywriting
Get started today and in no time, you’ll be living the writer’s life. Comment below to let us know how it’s going.
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