A First, Second, or Third Career
After 20 years in the service, I started a second career as a freelance writer.
But, as a hobby, I dig in the dirt. My husband and I own four beautiful South Carolina acres. He grows vegetables. I grow flowers.
That was all well and good until the day my husband stomped onto the patio as I weeded the roses nearby. “My tomato plants have a disease,” he snapped. “And there’s no decent website that can tell me what it is.”
Call it a major “a-ha” moment.
At the time, I was knee-deep in Nick Usborne’s How to Write Your Own Money-Making Websites program, searching for a unique, in-demand niche topic. I wanted to write an information website that could earn passive income.
You can bet your gardening trowel that I jumped headfirst into tomato keyword research, soon discovering that 93% of American gardening households grow tomatoes. It’s a huge market with an absence of one cohesive site, as Dear Husband so clearly pointed out.
That was the beginning of Tomato Dirt (www.tomatodirt.com) — and my “second” writing career, as the proud owner of a Money-Making Website.
How to Have Sheer Fun
As a development copywriter (my “first” writing career), I get tremendous fulfillment helping nonprofits with websites, appeals, identity pieces, strategic plans, and whatever else they need to pull in donors.
On the other hand, writing about growing tomatoes is an escape. That’s one beauty of a Money-Making Website. You can pick a topic that interests you and simply have fun.
And, you don’t have to be an expert to get started. Before I launched my website, I knew only a smidgen about tomatoes. Today, I can recommend good varieties, tell you when to pick your tomatoes, and identify that pesky disease that started the whole project in the first place.
Convenience: Work Around Your Schedule
October, November, and December are particularly hectic for development writers like me. Nonprofit organizations churn out year-end giving pieces like flowers on a Better Boy tomato.
But, even if a week slips by and I don’t add to Tomato Dirt, the 250+ page site continues to hum along, its evergreen content regularly popping up on page one Google searches. Readers buy products while I’m not there.
Make Money While You Sleep
A Money-Making Website follows the ideal American entrepreneurship formula: find a need, meet it, work hard, repeat.
Long ago, I decided that Tomato Dirt was to be a marathon, not a sprint. I wouldn’t “get rich quick.”
Then came the day I saw an unexpected deposit on my bank statement. An affiliate had dumped a tidy sum into my account. Today, numbers continue to grow steadily as I add more affiliate links and build readership.
And, why not? Someone will make money by providing information to readers interested in growing tomatoes — and thousands of other online search topics. Why shouldn’t that someone be me?
Or, it could be you. Whether it’s your first, second, or third career.

How to Write Your Own Money Making Websites
Nick Usborne shows you how to write money making websites that can each earn you $1000, $3000, even $5000 a month as a spare-time business. Learn More »




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I like the "escape" angle, Kathy! I haven't seen it presented this way before. Great article.
Steve Roller – January 9, 2012 at 10:56 pm