Natural health, investing, and self-help.
Quick – what do these three things have in common?
The answer is nothing.
Sure, they’re all niches a writer “could” consider writing for. But realistically, you wouldn’t attempt to tackle them all at once.
Imagine you’re writing a sales letter for a natural health company. You spend days immersing yourself in the industry, getting to know the people who buy natural health products, and familiarizing yourself with the “hot buttons.”
You spend the next few days researching your client’s competitors, evaluating what’s working in the industry, and finally sitting down to write the letter.
The next week, you sit down to tackle another sales letter, only this time, it’s for an investment newsletter.
So you start up your entire process all over again.
Now imagine if instead of an investment newsletter, your next project was for another natural health company …
You’d be able to re-use all of the information you researched and leverage all of the time you spent getting to know the buyers and the industry.
The sales letter would most likely take you less time to write, which means after you collected your fee, the value of your time would have increased.
Remember, you set your rates with the client in advance. And regardless of how long the project takes you to complete, you still collect your fee either way.
And the more immersed you are in your niche, the easier it becomes to write – whether you’re writing sales letters, autoresponders, websites, case studies, white papers, or video scripts. Easier projects mean you can turn them around faster.
Which means you have more time to either take on more work and make more money overall, or work less hours and still enjoy the same income.
Of course, maximizing the value of every hour you work is only one of the major benefits of specializing and picking a niche to launch your writing career …
- It’s easier to charge more because you’re a specialist.
- It’s easier to market yourself.
- And it’s easier to quickly identify potential clients.
Nick Usborne has a lot of experience helping copywriters pick a good niche to tackle. So for today's issue, I've asked him to write an article on the best practices of choosing your niche.
That way, you’ll be able to choose your own copywriting niche if you haven’t already, or ensure that the niche you have chosen is a good one.
And once you’ve chosen your niche, share it with me in the comments below.
Now, all this assumes that you’ve chosen copywriting as your path to living the writer’s life.
If you haven’t yet chosen a path, I invite you to read (or re-read) an article I wrote earlier this year that focused on helping you choose the path that was right for you.
In addition, I’m happy to help you decide where to start if you’re interested in more than one. You can access that article here and post any questions you have for me in the comment section.
Just remember, the only way to reach the writer’s life is to choose a path and get started.
And then once you do, you can count on AWAI to ensure you have access to the people, training, and opportunities you need to succeed.
Enroll in AWAI’s Infinity Program
Learn and master the dozen copy projects that working copywriters must know with AWAI’s program, Advanced Training. With this interactive, project-based learning program, you’ll learn from the direct response industry’s top leaders who will take you through intense, mentor-based training as you work on real assignments … for real products … for real marketers.
Learn more about the Infinity membership here.