Weekend Homework and Social Media Jobs
By Rebecca Matter

Two years ago the lease was up on my car and I had decided to buy a new one instead of leasing again.

I had never noticed cars so much in my life …

Everywhere I drove, I paid attention to the cars around me. What styles I liked, what colors I hated, what I could picture myself driving…

I was “tuned in” to the world of cars!

Has that ever happened to you?

Well ever since my teleconference with Nick Usborne on Tuesday, I’ve been “tuned in” to social media campaigns.

During the call he gave some examples of how companies have been using social media:

• Ford didn’t launch its new Explorer at a major car show, it launched it on Facebook.
• Comcast doesn’t handle customer service over the phone, it does it through Twitter.
• Local retailers no longer have to print and distribute flyers door-to-door, they use Groupon.

And now I see social media campaigns everywhere!

Car companies, fast food, airlines, clothing stores, sports teams, television stations, social causes …

EVERYONE is using social media to market the products or message.

Even my favorite sushi restaurant is running a campaign on Facebook!

And, now that I’ve gone and told you this … I bet you’re going to be “tuned in” to social media too …

So we may as well make the most of it!

This weekend when you’re watching TV, browsing the internet, eating at your favorite restaurant, or running errands around town, take notice of all the social media efforts you see running.

How are they using social media in their marketing? What are they trying to accomplish? Which social media outlet are they using?

Consider it a little bit of homework!

Because regardless of what type of writing or freelance work you do, social media will impact your life soon if it hasn’t already...

As a copywriter – regardless of your niche – you will undoubtedly be asked by a client: “Can you help us with our social media campaigns?

As a resume writer, you’ll be asked to help someone get a social media job. (And boy, are there plenty out there! I’ve gone ahead and posted a bunch again below today.)

And as any other type of writer, your readers are using social media. So whether you want to connect with them, promote yourself and your work, or simply keep your finger on the pulse of real people to say on top of what’s hot, it’s time to jump in and get involved.

Like I said earlier this week, social media is here, it’s big, and it’s only getting bigger.

Whether you use it to help you with your writing, or to profit from knowing how to use it, it’s time you start reaping the benefits of this powerful tool.

* * SOCIAL MEDIA JOBS * * 

USA Today Hiring Social Media Manager

As the Social Media Manager for USA Today, you will be responsible for setting social media strategy as part of developing new and existing products. Additionally, you’ll be responsible for keeping on top of changes in the social media space, understanding their implications and guiding social media integration for the purpose of user engagement and advertiser fulfillment. Interested? Then, apply now for this social media job!

Esurance Wants You to be Their Next Social Media Specialist

Answer Financial, Inc. - sister company of Esurance is looking for a passionate social media person who is responsible for developing and executing a well-defined social media strategy that increases their product/brand awareness and generates inbound traffic. This is a new position created for evaluating, organizing, managing and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent marketing message and strengthening our position in the market. In this role, you will be responsible for the hands-on implementation of the company’s social media efforts. Were you made for this role? Apply now!

Social Media Strategist Wanted

As a Social Media Strategist, you should have advanced knowledge of social media marketing and have the ability to produce dynamic, relevant, high impact web executions. You are an innovative social marketing expert, a capable copywriter, and an individual who has successfully demonstrated the ability to generate buzz by employing creative and innovative social media marketing tactics. Your role will primarily consist of developing and implementing a comprehensive social media strategy. Ready for the challenge? Then, apply today!

Latin Entertainment Company Seeks Community Manager

Could you be the next Community Manager? If you are engaging and enthusiastic and can facilitate a deeper participation with their growing online community, then you’re perfect for the job. You’ll be responsible for building and maintaining relationships with key members of our community and important online influencers, both on and off our site. You know how to facilitate and engage in discussions and have a deep understanding of the roles of various social media channels to help foster this dialogue. You should genuinely care about helping people and be self-driven and able to form and drive strategy based on analysis and insights as the community continues to grow. If you can be a strong representation of their brand, then you’re right for the job. Apply today!

Searching for the Next Social Media Planner

As the Social Media Planner, you are a trusted advisor providing solutions and leadership through a deep understanding of the client's overall business and social media strategies. You’ll lead client engagements from forecasting to strategic planning sessions and end-to-end service delivery. Sound interesting? Apply now for this social media position.

Social Media Marketing Manager Needed

In this role, you’ll be responsible for driving traffic to the world's largest professional directory. You will join a smart team that has utilized zero-to-low cost marketing channels to effectively build the company from concept to market leader in three years. You will be responsible for social media strategy and execution, community outreach and conference and trade show identification and appearances. You will use your experience in social media to drive consumer traffic and brand awareness through social media outlets. If you think social media is setting up a Facebook fan page and ghost-tweeting for a CEO, this job is not for you. But if you’re ready to really shine, apply now!