17 New Year’s (and Anytime) Writer’s Resolutions
Here are 17 resolutions you can use for the New Year – or anytime – to further your success:
- I will pay more attention to my prospect’s deepest desires …
- I will pay more attention to my client’s wishes …
- I will do more research on the prospect and the product …
- I will immerse myself in the field that I am writing about …
- I will welcome criticism …
- I will devote more time to a headline that is Unique, Urgent, Ultra-Specific and USEFULL (goes to the heart of my prospect’s deepest desires) …
- I will make sure my lead paints a compelling picture of the benefits of my product … and why it is of vital importance …
- I will not waste time on things that are of interest to me – if it doesn’t speak to the core desires of my prospect, it must go …
- I will provide a reader many different points to enter or re-enter the copy …
- I will concentrate on keeping the Golden Thread throughout my promotion …
- I will make sure my message is repeated several times in different ways throughout my promotion …
- I will make sure my close restates the greatest benefits of my offer …
- I will make sure that my offer is the BEST that my client will allow for this product …
- I will make sure that my guarantee is the BEST that my client will allow for this offer …
- I will strive to make this year better than the last, no matter what anyone says about the market …
- I will set aside my work time, devote 100% to my product, and not let anything distract me …
- I will try to expand my client base by ONE, and then another …
Do these things, and I guarantee that the next 12 months will be better than the previous 12 months …
Until May 30th: Enrollment Open for Circle of Success
Join Circle of Success, AWAI’s most comprehensive learning program where – among other things – you have complete access to all AWAI resources for life … plus all kinds of help, support, and training aimed at getting you from where you are now to “A” level professional copywriter quickly.
Published: December 28, 2010
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