Look Where You Want to Go: How I Learned to Ride a Motorcycle and Got a New Career
A couple of years ago I was in a “dead-end” job. I was 43, bored with my career and definitely not realizing my full potential, personally or professionally. I’d always toyed with the idea of having my own (undefined) business, but I’d never had the confidence to do it. It was just easier to stay where I was. After all, I wasn’t going to starve – it was okay. But just okay.
Something I’d always thought would be fun (but also never got around to) was motorcycling.
The turning point came when I first rode on the back of a friend’s bike and suddenly found myself wanting to be in the driver’s seat – not at all usual for me! And I found that learning to ride a motorcycle safely is a complicated undertaking – just like starting your own business.
There was a training course to book, a road test to pass, all the right clothing and a helmet to select – it was a lot of research. I loved it and I hadn’t even been near a motorbike yet! Here was a learning challenge that I was really interested in.
So last summer I found myself on a decrepit 150cc motorbike, in a big parking lot filled with 24 other trainees and an awful lot of little orange cones.

For three days I learned from scratch – how to use the throttle, how to shift gears, how to brake and balance and corner properly. I sweated and my hands hurt and I got rained on. And I learned the most important lesson of all: look where you want to go. This simple rule is the absolute bottom line of motorcycling – and of achieving your career goals.
I passed my road test, bought my own (modest and fairly elderly) bike and spent the whole summer beating around my neighborhood. I overcame many obstacles – persisting when I was scared, handling other traffic, staying in control at higher speeds.
I was amazed and overjoyed at what I could achieve in baby steps, doing something I loved and putting in the time to acquire new skills. I was gaining a huge amount of confidence.

Of course, these lessons began to spill over into my professional life almost at once. I started to think seriously about skills I already had that could be the foundation for a new business. I’d done lots of technical writing and created successful funding proposals, so I knew that I should seriously consider some aspect of writing.
Then I discovered that there’s a huge demand for copywriters, and I knew at once that it was a perfect fit for me. For the first time in my life I was ready to take control of my career and trust that I could become a successful freelancer.
The lessons I learned in becoming a proficient motorcyclist gave me these insights into being your own boss:
- Look where you want to go. Stay on track, make achievable goals and keep your eyes focussed as far down the road as you can see.
- Persistence pays. If you fall off, or obstacles seem insurmountable, get back on and try a different approach.
- You’re in total control. Working a 9-5 job is like driving a car – the road is pretty predictable. Having your own business is like riding a bike – it’s scarier and there’s a lot more to watch out for, but it’s so much more rewarding!
- Take baby steps. Set small goals every day. Practise. Practise more. Soon you’ll be heading for the racetrack – and your first big contract.
- Getting up early is a good thing. It’s quiet on the road (and at your desk) and you can achieve an awful lot before everyone else is out and about.
Now, I’m not saying that motorcycling is for everyone. You might prefer public speaking, skydiving, learning to draw, or something else that’s your own personal challenge. You don’t have to become a different person – just step a little outside your comfort zone and give it a try. Then … apply what you learn to further your business goals. It’s really as easy as that.
This year I have a bigger, faster motorbike and I’m planning a week-long tour. Oh yes, and I’m aiming to quit my day job by the end of 2010.
Until May 30th: Enrollment Open for Circle of Success
Join Circle of Success, AWAI’s most comprehensive learning program where – among other things – you have complete access to all AWAI resources for life … plus all kinds of help, support, and training aimed at getting you from where you are now to “A” level professional copywriter quickly.




“That first paycheck told me I could do this. Recent paychecks and referrals are confirming that I’m on my way to living the dream.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.