Live The Writer’s Life as a Copywriter
By Rebecca Matter

What does living the writer’s life mean to you?

Having more control over your financial future … Spending more time with your family … Having more time to travel … Having a flexible schedule … Working at home … Living where you want … Working when you want …

Maybe all of the above?

Whatever the answer is, my partner Katie and I are committed to helping you achieve it.

So to kickoff the inaugural issue of The Writer’s Life (formerly Spare-Time Biz Success), Katie and I both agreed that we had to cover the fastest and easiest way to achieve it …

The answer?

Become a copywriter.

When you check your mail today keep an eye out. Did you get a renewal letter for any magazines you subscribe to, perhaps offering a discount or free gift for signing up?

How about an offer from a bank to sign up for a new credit card – you’re prequalified and eligible for super-low interest rates?

Maybe your local car dealer is having a sale this weekend and invited you to come by.

All of these words were written by copywriters.

Same goes for the ads in your favorite magazine or newspaper. The words on radio ads or TV commercials. The emails you receive from your favorite retailer. And the text on websites that sell products and services.

Unlike news or editorial writing, copywriting is all about getting the reader to take action.

That’s the job of a copywriter. To use words to get a reader to take a specific action.

And that action can be anything. It might be to click a link in an email, fill out a form, sign up for a magazine, buy a set of pasta bowls, donate to a local charity, get your city planner to approve a proposal – any action at all.

Copy is everywhere – it’s part of $2.3 trillion industry worldwide. And that means learning how to write effective copy gives you two financially valuable opportunities:

• You can work as a freelance copywriter in your spare time or as a full-time career.
• You can use the skill to increase the money you’re making from your spare-time business.

Either opportunity puts more coin in your pocket at the end of the day.

But today I’m going to tackle the first opportunity, and show you what you can expect if you decide to pursue freelance copywriting as a full- or spare-time career.

How much can a freelance copywriter earn by working from home?

That depends a lot on your own plans and ambitions. But here are some examples

that you can use to get an idea of the kind of money you could make, depending how much time you want to put in:

Kathleen C works full-time, but wants to earn some extra money for vacations and for the family’s savings plan. She puts in some time during the evenings and on weekends and makes $25,000 a year. (Although she’s hoping to make $50K this year!)

Eileen C is a stay-at-home single mom. She has two young children to care for, but still manages to find four hours a day for her freelance copywriting business. She makes $75,000 a year.

Pam F is ambitious and works decent hours, not only on copywriting, but also on the growth and development of her freelance business. She makes over $120,000 a year.

Joshua B is a real go-getter. He not only found he has a real talent for copywriting, but also that he’s a terrific networker and business developer. He has negotiated some lucrative contracts with a number of big companies and will be making more than $300,000 this year.

You get the idea? The great thing about being a freelance copywriter is that you can adjust how much you work and earn to suit your own personal circumstances and ambitions.

You don’t HAVE to aim to make $100,000 a year or more.

But nor do you HAVE to limit yourself to $100,000, if you have ambitions to make a

lot more.

The decision is all your own.

What kind of qualifications do you need to be a copywriter?

None! And this is why I love my job at AWAI so much. I’ve met successful copywriters from all different backgrounds. There is no “mold” when it comes to copywriting.

You can be 18 or 80.

You can have a Ph.D. or not even have finished high school.

You can have a job as a plumber right now, or as a lawyer, or have no job at all.

You can live in a big city, or in a cabin up in the mountains, and you don’t have to live in the U.S.

All you need is a computer and an Internet connection. And if you have a laptop, you can travel to visit family or friends during the week, and your clients don’t even have to know you’re not in your “office.”

Are copywriters still in demand, now that the economy has tanked?

Great question. And the quick answer is a resounding YES! And here’s why …

When times are tough economically, companies will do all kinds of things to reduce costs. They’ll close stores and plants, and let as many employees go as they can.

Even senior-level employees.

But one thing they HAVE to keep doing, if they want to survive, is sell their products or services as effectively as they can.

This means they always need top copywriting talent. They need good copywriters to help them move their products … urgently.

That said, they might let some of their in-house copywriters go, if they have any. They might do the math and realize that it costs less to hire a good freelancer than it does to pay the salary and benefits of a full-time employee.

But one way or another, companies absolutely HAVE to keep selling.

Even during an economic downturn or recession, good copywriters are still in strong demand.

Can you really learn to be a copywriter simply by taking a course?

It depends on which course you take.

And that really is the truth of it. The craft of copywriting CAN be learned from a course. That same course CAN also show you how to get started. It can even help you get your first paying clients.

But you have to choose the right course.

You probably already know AWAI has a program called the Accelerated Program for Six-Figure Copywriting. Of course, I’m partial to it because I know it inside and out, and have personally met and worked with hundreds of people who started successful freelance copywriting careers by taking it.

No matter what course you take, though, the fact remains: you don’t need to get a degree or pay a lot of money for expensive training to become a successful freelance copywriter.

If you can write a simple email or letter to a friend, and you like to share ideas with other people … you have all the qualifications you need to become a copywriter.

It doesn’t matter what job you have right now.

It doesn’t matter if you have no job at all.

It doesn’t matter what age you are, or where you live.

It doesn’t even matter where your clients are located!

With the Internet, you can do work for companies on other continents, if you wish.

You can even conduct your entire business by phone and email.

So if you’ve been thinking about “testing the waters” and taking a step toward learning how to write copy, check out AWAI’s popular Accelerated Program for Six-Figure Copywriting.

You have all the qualifications you need to become a successful freelance copywriter. So if it’s something you want to try, there’s never been a better time.