Are You Making These ‘New Writer’ Mistakes?
Below you’ll find 4 valuable strategies for strengthening copy written by Paul Hollingshead a few years back.
Paul had reviewed a piece of promotional copy for the AWAI copywriting program that was written by one of our members. The copy was good, and was close to what we were looking for.
Paul had some excellent suggestions for the copywriter to make it stronger, which, at my request, he then turned into the article below.
The reason I’d like you to read Paul’s insights again today is because they’re very powerful and timeless. Plus, you may not have seen them yet … we have so much great advice in our archives now you may have overlooked this.
It’s also a very good example of the kind of deeper discussions Rebecca and I (and our special guests, Paul included) will be having during our brand new 13-week Accelerated Program Live Companion Series.
If you missed it, this is where, beginning Feb. 23rd, we’ll walk you through every phase of the Accelerated Program for Six-Figure Copywriting … section-by-section, using an interactive on-line training platform.
The idea here is for you to you get a deeper understanding of the key principles of persuasive writing – the kind of understanding that can only come from discussing it in a lively, interactive forum where you get to see real life examples explained and can ask questions along the way.
Plus, it’s a great way to get through the program quickly. In just 13 weeks you’ll covered all the core principles of six-figure copywriting so you can be writing (and taking on paid assignments) much sooner. Click here for more details.
This article was first published on August 28, 2006.
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