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Answer Your Visitor's Questions

A couple months ago, I wanted to make beer-battered coconut shrimp for a Monday night football gathering.

The recipe told me to heat the oil to 350 degrees F.

Since I didn’t have a cooking thermometer, I went to Google and typed in:

“how hot is 350 degree oil?”

Within a minute I knew how to test the oil temperature without a thermometer, and was able to proceed with the recipe.

The Internet has greatly simplified our lives …

When you have a question … whatever the question may be … you simply type it into a search engine, and quickly find the answer.

It’s so easy! But that’s not all …

This process actually makes your job of writing new website content a heck of a lot easier too.

Let me explain …

You see when you’re hired to write copy for a website, you need to ensure that you’re writing relevant content that your target audience is searching the Internet for.

And a simple way to do that is to answer their questions.

By answering questions, you not only write content that you know is relevant, but you also capitalize on lots of long-tail keyphrases at the same time.  

So how do you find out the questions that need answering?

Nick Usborne wrote an excellent article on it in a past issue of Wealthy Web Writer. Check it out!

Until May 30th: Enrollment Open for Circle of Success

Join Circle of Success, AWAI’s most comprehensive learning program where – among other things – you have complete access to all AWAI resources for life … plus all kinds of help, support, and training aimed at getting you from where you are now to “A” level professional copywriter quickly.

Learn more about becoming a Circle of Success member today.


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Published: December 10, 2009

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