If There’s One Area of Web Writing Everyone Should Learn,
It’s SEO Copywriting
I’ve said it before, and I’ll say it again …
If there is one area of web writing that everyone should learn, it’s SEO copywriting (Search Engine Optimization).
And here’s why …
Even if you’re a brand-new copywriter, you can jump in right away and start making solid money from day one.
And as you learn and continue to build your skills, each opportunity builds on the last one and warrants a higher fee.
It very well may be the easiest and fastest way for a web writer to get started working with paying clients.
Plus, if you’re going to do any writing for the web at all, you’ll be leaving money on the table if you let someone else do the SEO work for you.
So let’s take a look at the opportunity together.
What is a search engine optimization (SEO) copywriter?
Before I answer that, let’s make sure we’re caught up on the lingo …
In order to sell anything online, you need people coming to your website. The individual people are called “visitors,” and when grouped together, they’re referred to as “traffic.”
The more traffic you have to your website, the more potential selling opportunities you have. More selling opportunities mean more revenue potential.
One major source of web traffic is a search engine, such as Google.
Companies want to be listed in Google so that people using it to search the Internet can find their website in the search results. Obviously, the closer the website is to the top of the search results – also known as a website’s “ranking” – the more traffic it gets.
Now, the way a search engine ranks all of the websites on the Internet is complicated. But one thing a website can do is to ensure its content is written in a way that allows the search engine to know exactly what it’s about.
That way the search engine can rank the website accordingly with all of the other websites on a similar topic.
And that’s where you, as the SEO copywriter, come in. It’s your job to write, or in some cases re-write, a website’s content to help the search engines. This is done by strategically modifying the copy to include specific “keywords” or “keyphrases.”
How much do SEO copywriters make?
For an easy overview, let’s break down the fees by experience …
Beginner-Level SEO Copywriter: You’re new to SEO copywriting, but are familiar with copywriting and direct-response principles. You’re in learning mode. Your focus is on smaller clients. You’re not quite ready to set a company’s SEO strategy, but you’re moving in that direction. You can expect to make $50 to $100 per page.
Intermediate SEO Copywriter: You usually have to have at least six months of experience. At this level, you feel comfortable selling SEO copywriting packages that include such things as keyphrase editing, writing articles, writing and submitting to directories, and possibly creating PPC ads. You can expect to make anywhere from $150 to $750 per page.
Experienced SEO Copywriter: On top of everything else, you offer consulting and training as part of your SEO offering. You’re comfortable working with big brands. You can charge at least $750 for writing a web page, and oftentimes you charge closer to $1,500 per page. You offer SEO consulting from $300 to $500 per hour, and charge at least $5,000 for one full day of training.
Now, becoming an SEO trainer or consultant may not be your ultimate goal, but I think you can see the money-making potential of a career as an SEO copywriter. In as little as six months, you could be well on your way to making $750 per web page.
How easy is it to get clients?
Very. And here’s the simple reason why …
Because everyone with a website on the Internet looking to make money needs traffic! And what you’re offering them is a way to get FREE traffic from the search engines.
Your potential client list as an SEO copywriter includes any company – from a mom-and-pop shop right up to a multimillion-dollar corporation – that has a website they want to attract more visitors to.
To start building your client list, simply check your local online business directory for companies that interest you. Take a look at their websites and where they’re positioned in search engine results … and then send them an email or a letter telling them how you can help their business.
How “techie” do you have to be?
You don’t have to be techie at all. In fact, you don’t need to know a single thing about how to create or code a website.
For the most part, the client will do everything technical for you. In fact, some clients won’t let you near their website code, even if you know what you’re doing!
Of course, if you want to learn the technical side of things, you can become a “one stop shop” for your clients.
But, if all you want to do is the writing, and you don’t want to get involved in any of the technical stuff, you can definitely do that.
What about the timing? Is the economy a factor at all?
The time to learn SEO is now!
In this economy, clients are looking for anything they can possibly do in order to improve their existing website. As an SEO copywriter, you can go in and say, “I can do this, and it’s not just going to help your position but also help make you money, because your pages are going to convert better.” That’s a huge benefit.
Plus, companies now, more than ever, are looking for inexpensive ways to drive traffic to their websites. SEO copywriting is hands down the cheapest in the long run.
How do I get started?
The first thing you should do is take some training. It’s the fastest way to get up to speed and build your confidence.
And in my honest opinion, Heather Lloyd-Martin’s program, SEO Copywriting Success, is by far superb to any training available today.
No one is more qualified to guide you to SEO copywriting success than the “Pioneer of SEO Copywriting,” Heather Lloyd-Martin. In the program, she guides you – as only a seasoned veteran can – step-by-step through the process of SEO copywriting.
And unlike many SEO copywriting books, seminars, and workshops, you won’t find a lot of jargon. Instead, Heather walks you through every step using everyday language that anyone can understand.
In just six hours – from the comfort of your own home – you can learn everything you need to write SEO copy that successfully gets a website found by search engines!
This “workshop-in-your-home” comes organized in 6 individual sessions, featuring Heather’s A-to-Z, easy-to-understand instruction on how to optimize your website for increased visibility by search engines … and even more importantly, more sales!
In addition, you’ll get a 10-chapter workbook supplementing every aspect of the presentation, including answers to the search engine optimization questions she gets asked most often from people around the world.
It’s like attending one of Heather’s live SEO copywriting workshops for a fraction of the cost … without spending the time and money to get there!
Once you land one client, it’s so easy to land another … and another … and build your SEO client base.
Whether you’re a freelance copywriter or marketing consultant looking to add “SEO Copy Specialist” to your list of services, or a website owner wanting to get free qualified traffic to your website, this program is right for you.
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
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