A Quick Tip To Writing Better Copy…
If are not doing this already, you should.
It’ll make everything you write from here on out much stronger, more persuasive.
Keep a checklist by your side.
A checklist will ensure you’ve infused your copy with every important element to bring you one step closer to getting the sale.
What should you include in your checklist?
I recommend you go through the Basic Copywriting Program. Take note of all the important elements of a sales letter and what makes them effective.
For example…
- Does your headline score at least 3 out of 4 on the four u’s?
- Do the first 3 sentences of your lead get straight to the point and hook your reader?
- Are your subheads strong? (again use the four u’s test)
- Have you proved every claim?
- Are you as specific as possible all throughout your copy?
You get the point.
Going through your copy with a checklist like this will ensure you write stellar copy every single time.
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An excellent reminder - thanks. A checklist could also be a great focus tool to help someone like me who is struggling to manage the overwhelming mass of information out there. Just develop a quick checklist based on goals and specific interests (niches?) and apply to posts or incoming mail - starting with the subject/head line. That would help to quickly sort the wheat from the chaff - the useful from the not so useful. Is there such a list?
Ann – April 22, 2009 at 5:22 pm