Stay Sharp
Just finished writing my first promo of the year, and wow. My skills were certainly put to the test.
The mission?
Write a sales letter promoting one of AWAI’s latest programs.
But here’s the twist. Due to special circumstances, I only had 72 hours to write it and have it finalized!
Thank goodness I’ve been writing everyday. It’s kept my skills “sharp”. Otherwise, I don’t know if I would’ve been able to pull this off.
It definitely was an exciting challenge. One I would welcome again, if the situation required it.
That’s why no matter where you are in your copywriting career, you should always strive to keep your skills honed.
Write everyday. Read and study promotions. Immerse yourself in the world of copywriting everyday. That way you’ll always be “at the ready.” And if you ever get a short deadline, you’ll be able to sit back, relax, and trust your skills. It’s nice to know they’ll be there for you when you need them.
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“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
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