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3, 2, 1 … Happy New Year!
A Toast to Your Copywriting Success

Picture this …

It’s New Year’s Eve, 2009. The champagne is flowing, and you’re getting ready to ring in 2010. You look back and realize 2009 has been nothing short of amazing.

You accomplished the resolutions and goals you set for yourself 12 months earlier.

And even more importantly, you’re finally living the writer’s life. The freedom and flexibility are amazing. And you wouldn’t trade it for the world.

I know, I know. It’s too soon to think about this stuff, right? After all, you’re probably still in post-holiday recovery mode.

But if you’d like to end 2009 by counting all your successes … proud of all that you accomplished … living out your copywriting dreams – then now is the time to start taking action.

If you’re not sure what action to take, don’t worry …

One guy who figured out a sure-fire way to turn dreams into reality was Wallace D. Wattles, who wrote the book The Science of Getting Rich.

In it, he reveals a success formula anyone can follow to achieve financial freedom. The advice he gives is as relevant today for copywriters, as it was for the general public back in 1910 when he penned it.

And here’s the thing …

Follow this simple, 3-step formula and without fail, you’ll become the copywriter you’ve always wanted to be. What’s more, you’ll ring in 2010 as a bona fide, professional freelance copywriter, living life on your terms.

Here are the three major steps in Wallace Wattles’ book. Act on them, do them consistently, and your success is guaranteed:

Step #1: Get clear.

“You must know what you want, and be definite. You can never get rich, or start the creative power into action, by sending out unformed longings and vague desires.”

You can’t achieve anything if you’re not clear on what it is you want. By being specific, you’re giving your mind exact directions as to what to do.

Think of it this way …

Let’s say your car has a GPS navigation system. If you’re trying to get from point A to point B, you absolutely must give it the specifics of the destination (an address). Otherwise, you won’t get very far. Just lost.

Getting clear serves as your “map” to making your dreams reality.

If you’d like more money, be specific. Maybe you want to earn an extra $36,000 this year.

If you’d like to end the year in your brand-new dream house, imagine the details. What does the roof look like, the yard, the flooring, etc.?

If you love to travel, maybe your ideal paradise is ringing in the New Year beachside in the Bahamas. Picture the wind gently blowing, the waves crashing, and celebrating under the moon’s soft glow.

Step #2: Take action.

“Behind your clear vision must be the purpose to realize it; to bring it out in tangible expression … When you know what to think and do, then you must use your will to compel yourself to think and do the right things.”

Nothing happens until action is taken. Once you’re clear on what you want, you need to take the steps to turning it into reality.

The first part of this is to visualize yourself as already having the thing you want. Everyday, as often as you can, “live” in your new reality.

For example, if you want to earn $50,000 your first year as a freelance copywriter, then pretend as though it’s already happened. Play a mental movie of you going to your mailbox and getting yet another check for your services. Picture the thrill of your clients calling you to tell you how well your promo did.

You should feel great every time you play out your mental movie.

The next component of taking action is to create a plan. Break what it is you want into small, attainable goals. So if you want to earn $50,000 as a first-year freelancer, break that into monthly, weekly, and daily goals.

In this case, the monthly goal is $4,167. The weekly goal becomes $962. The daily goal is then to take specific steps toward achieving the weekly goal.

For example, Day 1 might be to write your self promotion. Day 2, to create a list of target clients. Day 3, to get mailing info for your list of prospects. Day 4, to mail out 100 letters, etc.

Step #3: Practice gratitude.

“Gratitude will lead your mind out along the ways by which things come; and it will keep you in close harmony with creative thought and prevent you from falling into competitive thought.”

Be grateful for everything you have, right now.

No matter what your situation, there is something you can always be grateful for.

Here’s a great way to get into the gratitude habit …

When you wake up, grab a pad of paper. Sit down for 10 minutes and write down everything you are grateful for. As you write each thing down, really feel the gratitude. Repeat this exercise before you go to bed.

You’ll be hard pressed not to feel better after doing this exercise.

So there you have it. Follow these three steps, and you’ll be amazed at what you accomplish this year. And then, make sure to put some bubbly on ice, because 2009 will have been one incredible year.

How to Land Clients in 21 Days

How to Land Clients in 21 Days with Just Your Computer

How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »


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Published: January 5, 2009

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