Alternative Health Saves
AWAI Member’s Son and Launches
Successful Copywriting Career
Just over three years ago, AWAI member Eileen Coale was at the end of her rope.
Her son had been chronically ill for a year and a half, and the doctors couldn’t figure out what was wrong with him.
Finally, she turned to alternative health for an answer. Within weeks, her son’s health improved dramatically.
At that moment, Eileen became a believer. Now her entire family turns to alternative health to beat illness and help prevent disease. In fact, she’ll only take her kids to the doctor for tests and diagnosis.
Since then, Eileen has focused solely on writing for the alternative health market. It’s her passion. And she’s found a lot of success doing it.
Here are Eileen’s tips for becoming a health copywriter clients eagerly want to hire again and again:
- Health-Writing Tip #1: Immerse yourself. Read and learn as much as you can about alternative health. A few publications Eileen recommends are Vitamin Retailer magazine, Nutraceuticals World, and NutraIngredients.com. Also, get seeded onto some of the alternative health mailers’ lists, so you’ll start getting promos and catalogs in the mail.
- Health-Writing Tip #2: Work for established, reputable companies. Established companies know the ins-and-outs of FTC and FDA requirements. Plus, it’s simply much easier to deal with companies that have been around the block a few times, since they have a good idea of who their audience is, the kinds of appeals that work, and how to fully take advantage of your copy (significantly increasing your chances of bigger royalty checks).
- Health-Writing Tip #3: Appeal to your prospect’s strongest emotions. In alternative health, some of the strongest emotions include fear, frustration, despair and hope. Eileen experienced all of these emotions firsthand during her son’s health ordeal. These are the same emotions you should be using in your health copy. For example, if a prospect has had to deal with chronic arthritis for years, he’s probably feeling despair. He’s also feeling fear that his condition will never improve, yet hopes there’s a solution he hasn’t heard about yet. The key here is not to dwell too long on the negative emotions. Acknowledge them and quickly move to hope and the solution. Remember, the ultimate goal is to help people lead healthier lives and show them there is an effective alternative to dangerous drugs and surgery.
- Health-Writing Tip #4: Live the lifestyle. Eileen lives a healthy lifestyle. This helps give her copy a passion, energy, and sincerity that can’t be duplicated any other way. As you start immersing yourself, start acting on some of the research and advice you read. Try out some herbal supplements for any health issues you’re experiencing or want to help prevent. Eat healthy. Exercise.
- Health-Writing Tip #5: Get hip to the FTC and FDA. The health market can be a regulatory minefield. Familiarize yourself with health legalese. These rules change constantly, so you have to be constantly educating yourself. Visit the FTC’s website to see what the rules are. You can also get information about dietary supplement structure/function claims on the FDA’s website.
Writing for the health market isn’t just lucrative. As Eileen demonstrates, it can provide a lifetime of health and a disease-free body. And that … is priceless.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“That first paycheck told me I could do this. Recent paychecks and referrals are confirming that I’m on my way to living the dream.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.