A Relentless Barrage of Copywriting Secrets
It was hitting me like a young Mike Tyson …
- “In a selling situation, IMPERATIVE out-pulls DECLARATIVE almost every single time. Don’t say, ‘Here’s a way you can lose 10 pounds in 30 days.’ Say, ‘Lose 10 pounds in 30 days.’”
- “An expiration date almost always improves response.”
- “When should you use asterisks (*) in selling copy? Answer: NEVER!”
WHAM! WHAM! WHAM! My head was spinning!
It was this past Saturday morning at the Delray Beach Marriott, and master copywriter Herschell Gordon Lewis was in top form.
For almost an hour, he unleashed a relentless barrage of hot new copywriting secrets at the standing-room-only crowd … and he never, ever let up. Once again, he showed us why he’s considered one of best copywriters and public speakers in the world today.
I knew he’d give a great presentation. After all, I saw him speak last year. But what I didn’t know was how many completely new copywriting secrets he had in store for us.
Secrets I’d never, ever heard before. Secrets so simple, so obvious, and so surprisingly easy to implement, I almost felt ashamed for not thinking of them first.
Here are just a few of the many powerful, cutting-edge secrets I picked up during Herschell’s brilliant presentation:
- Offer “Click Here” options repeatedly throughout an email promotion … and not just at the bottom. (It parallels the “trial close” of a conventional sales pitch.)
- Don’t ever use an exclamation point in the subject line of an email. (It triggers spam filters.) And never, ever use multiple exclamation points like this!!!
- Don’t Use Initial Caps Like This When You’re Writing Copy. It screams “sales pitch” and turns off the reader.
- Getting attention is not parallel to getting favorable attention.
- For business-to-business email, always test text against a produced message.
- Stay out of passive voice … UNLESS you specifically want to avoid the suggestion of involvement.
- Trigger words for seniors include “Discount” … “Buy Direct” … “Young” … “Have a problem with … ?” … “Do you remember how (whatever) used to be?” … “Have you considered?” …
… and many, many more simple yet powerful copywriting secrets.
At the end of his presentation, I was dumbfounded by how much Herschell had just handed over to us. In fact, he gave us so many secrets in such a relatively short period of time that I simply couldn’t write them all down fast enough.
“Thank goodness they’re recording all of this.” I thought to myself.
It’s a rare, rare privilege to sit in on a presentation like that. Herschell Gordon Lewis blew me away with his uncanny ability to identify common copy errors in today’s market – complete with examples – and how to correct them quickly and easily.
What a special treat. Watching Herschell speak is something that I hope every copywriter gets to do at some point in his career … whether it’s live in person or on a recording at home.
And to think that was just one of many career-changing presentations I had the privilege to sit in on in the past few days.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.