Industry Spotlight:
Banking Services
While the U.S. banking services industry isn’t in great shape at the moment, that doesn’t mean there aren’t opportunities for copywriters, especially locally.
- According to Bankers Online, 70% of marketing efforts by banks fail to meet expectations. This means banks in your area – particularly small, local banks – might be willing to consider new ideas from a copywriter like yourself.
- Banks spend more than half of their marketing budgets on advertising – direct mail is a key marketing method used by most banks.
- More than 70% of banks outsource all or part of their marketing.
- Small banks spend an average of $23,000 on marketing a year … large banks spend more than $10 million annually.
- There are 193 banking services mailers in the Who’s Mailing What! Archive. They mailed 2,408 offers last year.
Learn the Secrets of Writing for the Financial Market
Learn how you can break into – and succeed in – the “holy grail” of niches for freelance copywriters … the financial market. AWAI’s Secrets of Writing for the Financial Market will show you how to become a successful financial copywriter, and even includes a long list of potential clients!
Financial copywriters are among the highest-paid writers in the direct-response industry. Learn more about how you can join the ranks of today’s most successful, highly-paid copywriters in the world.
