Industry Spotlight:
The Self-Help Niche
The self-help industry grows steadily, year after year. The number of self-help products and companies increases … and that means the number of copywriting opportunities increases, too. Take a look …
- Amazon.com lists 151,656 titles in the self-help category—that’s up by 67% since last year.
- According to AAFS, a watchdog group in the self-help industry, Americans will spend $11 billion on self-help products this year, up from $9.6 billion in 2005.
- There are 205 self-help mailers in the Who’s Mailing What! archive.
- Last year those mailers sent 9,415 mailings, up 2% from the year before, even with the economic downturn.
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Published: September 2, 2008
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