May 2008
2 “Better” Motivators
May 27, 2008 (05:33:24 pm)
Hallie Mummert weighs in on the best emotional motivators for fundraising copy.
3 More Proven Techniques for Writing Winning Fundraising Copy
May 27, 2008 (05:33:09 pm)
Find out three ways to improve your fundraising copywriting.
Quick Tip: Annual Reports Make Profitable Year-Round Gig
May 22, 2008 (01:12:30 pm)
Mike Klassen shares how you can boost your income designing annual reports.
Saving Your Client – and Yourself – Time and Money by Getting Your Images Right From the Beginning
May 22, 2008 (12:40:58 pm)
Discover guidelines for working with color in your designs.
An Interview With Fundraising Master Kimberly Seville
May 20, 2008 (05:32:51 pm)
Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.
Try This for 30 Days and You’ll be More Welcome Everywhere You Go
May 14, 2008 (03:17:38 pm)
AWAI staff writer John Wood suggests eight reasons to make smiling a part of your daily routine, and four things you can do to live a happier life.
Going Beyond Niche Marketing: Specializing Your Skills
May 13, 2008 (05:32:28 pm)
As a copywriter, it can be useful for you to have a personal USP (unique selling proposition). You can develop a specialty within your chosen field, and that can give you an edge.
The One Power Tool That Will Easily, Instantly Ratchet Up Your Copy
May 12, 2008 (03:15:52 pm)
Jennifer Stevens suggests the one thing every new copywriter should focus on for creating more engaging copy.
Quick Tip: Password-Protecting Your PDF Documents
May 08, 2008 (12:37:17 pm)
Kristin Schwarz shows how to password-protect your pdf files.
So You Worry That Companies With an In-House Designer Won’t Hire You? Don’t!
May 08, 2008 (12:35:43 pm)
Mike Klassen shares why even companies with in-house designers might need your services.
How an Oregon Salesman and Two Former Pastors Self-Published a Best-Selling Novel and Sold 750,000 Copies on a $300 Marketing Budget
May 07, 2008 (03:15:14 pm)
AWAI staff writer Guillermo Rubio explains how self-promotion combined with a book that taps into the nation’s psyche, can result in a bestseller.
Top 20 Mailers in the Fundraising Sector
May 06, 2008 (05:31:52 pm)
List of the top 20 mailers in the fundraising sector.
Industry Spotlight: Fundraising
May 06, 2008 (05:31:43 pm)
The following facts about the fundraising sector show that people are ready and willing to give. They also show that there is a great need for copywriters in this industry.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”