Words of Copywriting Wisdom … Thinking Like Your Prospects
I recently interviewed Nick Usborne for Copywriting Insider, and asked him how writing for the web is different than writing for print …
Nick Usborne: “Most people who go online are goal-oriented. For example, let’s say Sam wants to find out the cost of flights to Mexico City. As soon as that thought enters his mind, he’s in control of the situation. He’s going to go to Google or Yahoo or MSN and type ‘flights to Mexico City’ or ‘cheap flights to Mexico City’ in the search field.
“So, as a copywriter, if I’m writing for a website, I have to be very aware of this – that I’m not the boss … that I cannot hope to control how my prospect finds me. What I can do is hope to answer the question on my prospect’s mind the best I can. In Sam’s case, that means making it easy for him to find my site … and, once he’s there, the cheap flights to Mexico City he’s looking for.”
You can read more from Nick on helping your website visitors find the solutions they’re looking for.
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Leave a Reply
Please login to myAWAI or register to post a comment.