Words of Copywriting Wisdom …
Thinking Like Your Prospects
I recently interviewed Nick Usborne for Copywriting Insider, and asked him how writing for the web is different than writing for print …
Nick Usborne: “Most people who go online are goal-oriented. For example, let’s say Sam wants to find out the cost of flights to Mexico City. As soon as that thought enters his mind, he’s in control of the situation. He’s going to go to Google or Yahoo or MSN and type ‘flights to Mexico City’ or ‘cheap flights to Mexico City’ in the search field.
“So, as a copywriter, if I’m writing for a website, I have to be very aware of this – that I’m not the boss … that I cannot hope to control how my prospect finds me. What I can do is hope to answer the question on my prospect’s mind the best I can. In Sam’s case, that means making it easy for him to find my site … and, once he’s there, the cheap flights to Mexico City he’s looking for.”
You can read more from Nick on helping your website visitors find the solutions they’re looking for.
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“I’ve owned several small businesses before, but didn’t like the fixed schedule and other limitations (not to mention having to work every holiday). I feel much less restrained and free to create now.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
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Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
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