Industry Spotlight: Health

The health industry is vast. The alternative-health sector, especially, is growing. Whether it’s a newsletter talking about the latest in natural remedies, a nutritional supplement, or organic food, a copywriter is creating sales copy for it … and it might as well be you.

• According to The National Center for Complementary and Alternative Medicine, 36% of all adults use alternative medicine in one form or another.
• According to the American Botanical Council, natural-supplement sales have grown steadily over the past 15 years.
• The natural-foods industry grew 9.7% last year.
• According to a report by MarketResearch, natural pet products will top $1 billion by next year.
• Over 1,300 magazines on Amazon are dedicated to health.
• The Who’s Mailing What! Archive tracked 3,343 health-related mailings last year from 201 different companies.