March 2008
Research Quick Tip … 3 Internet Resources for Getting Inside Your Prospect’s Head … Fast March 31, 2008 (02:29:41 pm)
Knowing your audience is the key to success in any promotion you write. Here are three places you should look online to get to know your prospects and their thoughts about what you’re selling.
Improving Your Copywriting Skills … “This Website Has Exactly What I’m Looking For!” March 31, 2008 (02:29:20 pm)
Web copy expert Nick Usborne explains what you need to recognize and achieve in order to write website copy that helps each visitor or reader accomplish his or her goal.
Words of Copywriting Wisdom … Thinking Like Your Prospects March 31, 2008 (02:27:29 pm)
Rebecca McEldowney talks about the importance of thinking like your prospects when writing for the web.
Nick Usborne Talks About a Decade of Writing for the Web
March 27, 2008 (05:25:22 pm)
In an interview, web-writing expert Nick Interview tells you what you need to know to succeed as a online copywriter.
AWAIer Jerry Krull Confesses … “My offer was so good, the customer offered to pay me more!”
March 24, 2008 (02:27:10 pm)
Jerry Krull shares a story about how learning copywriting helped him save a sale and make more money …by accident.
Insights From the Masters … Six Techniques for Jumpstarting Your Creative Engine
March 24, 2008 (02:26:35 pm)
AWAI Advisory Board members John Forde, Bob Bly, Don Mahoney, Michael Masterson, Jen Stevens, and Paul Hollingshead offer their advice on how to stay motivated and avoid writer’s block.
Words of Copywriting Wisdom … “You Can’t Say That!” … The “Smart vs. Dumb” Rule of Copywriting March 24, 2008 (02:25:36 pm)
Master copywriter Don Hauptman explains how in today’s high-speed society full of sensory overload, it’s necessary to simplify in order to grab attention, to communicate, to persuade and sell.
6 Ways to Overcome Your Reader’s Skepticism March 19, 2008 (05:20:35 pm)
Discover six strategies to relieve doubts among health prospects.
Bruce Eichelberger Shares His Secrets for Connecting with an Audience
March 19, 2008 (05:20:14 pm)
AWAI trained copywriter shows you how to connect with your audience when writing for the health market.
An Interview with Alternative Health Copywriter Donna Doyle
March 19, 2008 (05:19:59 pm)
Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
Building Your Copywriting Business … How AWAI Member Joshua Boswell Turned a $2,000 Assignment Into $60,000 March 17, 2008 (02:20:33 pm)
AWAI “Wall of Fame” copywriter Joshua Boswell explains how to get the most out of every project and every client by thinking “win-win.”
Words of Copywriting Wisdom … How “Half-Off” Spells More Money for Your Copywriting Business March 17, 2008 (02:19:52 pm)
AWAI co-founder Don Mahoney suggests a way to get 50% more from your clients on every copywriting project.
AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? March 10, 2008 (02:19:21 pm)
AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program.
AWAI Insider Success Strategy … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale March 10, 2008 (02:18:43 pm)
Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy.
Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain … March 10, 2008 (02:18:30 pm)
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.
Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting March 10, 2008 (02:18:13 pm)
Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone.
Top 15 Mailers in the Health Market
March 05, 2008 (05:19:34 pm)
Discover the names and websites of fifteen top mailers in the health industry.
Prospect-Centric Copy is What the Doctor Ordered March 05, 2008 (05:19:12 pm)
Target Marketing's Hallie Mummert weighs in on how making your copy prospect-centric will get you better results.
Industry Spotlight: Health
March 05, 2008 (05:18:56 pm)
Find out about trends and statistics in the health writing market.
Insider Success Strategy … My Technique for Expressing the Core Value of Your Product March 03, 2008 (02:11:17 pm)
Web copy expert Nick Usborne outlines a strategy he uses to ensure he understands the core value of his client’s product and that the web copy he writes is easy to read.
