Words of Copywriting Wisdom …
The Importance of Writing and Designing for “Scanners”
“I’ve learned from experience that no one reads every word of my copy and few, if any, read it in the order it’s written. Readers scan copy – whether it’s online or in print. You’ve got to write and design for the scanner or you limit your chance for success.”
In February’s Monthly Copywriting Genius, Master copywriter Pat Friesen explains how she took the idea of appealing to people who scan promos to a new level for Daily Word.
Her winning package for the inspirational publicationout-pulled six less-expensive test panels by 6-to-1, and has remained unbeatable for over two years! Pat says, “I don’t think anyone (other than me!) believed this package had a prayer of winning … no pun intended.”
So how, exactly, do you write for those scanners Pat refers to? One of the best ways is by using powerful bullets in your copy. Which brings us to our next article …
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I’ve owned several small businesses before, but didn’t like the fixed schedule and other limitations (not to mention having to work every holiday). I feel much less restrained and free to create now.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
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Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
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