Where does 1 + 1 = 10?
Sure, writing for the catalog market is ideal if long letter writing isn’t for you. And it’s perfect for people who like a lot of variety in their assignments.
But here’s another huge benefit you may not have considered:
Many of the top catalogers have multiple brands under their umbrellas … all needing copy. So getting a job with 1-800-Flowers.com could lead to jobs from Plow & Hearth, The Popcorn Factory, or one of the company’s five other catalog divisions.
Same goes for Frontgate, a catalog I get at home and always enjoy reading. Frontgate is owned by IAC/InteractiveCorp … which also owns Ballard Designs, Garnet Hill, and nine other brands.
Here’s a list of 10 top catalogers (including their multiple brands) according to Multi Channel Merchant.
- 1-800-FLOWERS.COM – Cheryl & Co., Fannie May, HearthSong, Magic Cabin, Plow & Hearth, The Popcorn Factory, Wind & Weather
- ARISTOTLE CORP. – American Educational Products, Nasco, Summit Learning, Triarco
- CABELA’S – Antique Hardware and Home, Ducks Unlimited, Van Dyke’s Restorers, Van Dyke’s Taxidermy, Wild Wings
- CHARMING SHOPPES – Bedford Fair Lifestyles, Brownstone Studio, Coward Shoes, Figi’s, Intimate Appeal, Lew Magram, Monterey Bay Clothing Co., Old Pueblo Traders, Regalia, Willow Ridge
- DIRECT MARKETING SERVICES INC. – Charles Keath, Home Visions, Montgomery Ward, Popular Club Plan, Room for Kids
- HANOVER DIRECT – Company Kids, The Company Store, Domestications, International Male, Silhouettes, Undergear
- IAC/INTERACTIVECORP. – Alsto’s, Ballard Designs, Frontgate, Garnet Hill, Grandin Road, Home Focus, Improvements, IOS, Isabella Bird, Smith + Noble, The Territory Ahead, TravelSmith
- INTERLINE BRANDS – Barnett, Copperfield Chimney Supply, Hardware Express, Leran, Maintenance USA, Sexauer, SunStar Lighting, U.S. Lock, Wilmar
- K+K AMERICA – Alfax, Dallas Midwest, C&H Distributors, Conney Safety Products, Hubert, National Furniture Business
- PATTERSON COS. – Masune First Aid & Safety, Medco, Sammons Preston, Webster Veterinary
If the catalog market is something you’re considering, make sure you read this week’s issue of Copywriting Insider. My editorial team and I will be exploring this super-hot niche to uncover the best strategies for breaking in and landing top paying assignments from these, and other, major catalogers.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
Leave a Reply
Please login to myAWAI or register to post a comment.