Top 20 Mailers in the Catalog Market
- Lands’ End
Family apparel and home décor
www.landsend.com - Chadwick’s of Boston Inc.
Women’s apparel and accessories
www.chadwicks.com - L.L. Bean
Men’s, women’s, and children’s apparel
www.llbean.com - Oriental Trading Company
Novelty items, party supplies, and home décor
www.oriental.com - Paul Fredrick
Men’s apparel and accessories
www.paulfredrick.com - Lillian Vernon Corporation
Housewares, giftware, and jewelry
www.lillianvernon.com - Blair Corporation
Apparel and home products
www.blair.com - Victoria’s Secret Direct
Women’s intimate apparel and accessories
www.victoriassecret.com - Lane Bryant
Women’s plus-sized apparel
www.lanebryant.com - Coldwater Creek
Women’s apparel and accessories
www.coldwater-creek.com - Frontgate
Luxury furnishings and home accents
www.frontgate.com - Williams-Sonoma
Kitchenware, cookware, and housewares
www.williams-sonoma.com - Orvis Company
Fly-fishing equipment and supplies
www.orvis.com - CDW Corporation
Technology products and services
www.cdw.com - TravelSmith Outfitters
Travel apparel, and accessories
www.travelsmith.com - Harry & David
Gourmet foods and floral gifts
www.harryanddavid.com - Pottery Barn
Furniture and home décor
www.potterybarn.com - Eddie Bauer
Outdoor and casual apparel
www.eddiebauer.com - Ballard Designs
Furniture and home décor
www.ballarddesigns.com - J. Jill
Women’s apparel and footwear
www.jjill.com
[Ed. Note: Top mailers are determined by the number of mailing offers received by the Who’s Mailing What! Archive – the world’s largest swipe file, with access to over 10,000 controls in nearly 200 categories. To learn more about the Archive, and exclusive AWAI member access, click here: http://www.awaionline.com/whosmailing/]
Learn the Secrets of Writing for the Catalog Market
The number of catalogs in the U.S. today now exceeds 10,000 – and effective catalog copywriters are in such high demand. It doesn’t take a lot of time … and the money’s good. Better than good, actually … it pays on average $100 an hour.
Learn and follow the principles and techniques in AWAI’s Secrets of Writing for the Catalog Market written by legendary catalog copywriter Herschell Gordon Lewis, and you’ll be qualified to write copy for any catalog – consumer or business. Yes, you’re reading that right … ANY catalog!
