• American Writers & Artists Inc.

Top 20 Mailers in the Catalog Market

  1. Lands’ End
    Family apparel and home décor
    www.landsend.com
  2. Chadwick’s of Boston Inc.
    Women’s apparel and accessories
    www.chadwicks.com
  3. L.L. Bean
    Men’s, women’s, and children’s apparel
    www.llbean.com
  4. Oriental Trading Company
    Novelty items, party supplies, and home décor
    www.oriental.com
  5. Paul Fredrick
    Men’s apparel and accessories
    www.paulfredrick.com
  6. Lillian Vernon Corporation
    Housewares, giftware, and jewelry
    www.lillianvernon.com
  7. Blair Corporation
    Apparel and home products
    www.blair.com
  8. Victoria’s Secret Direct
    Women’s intimate apparel and accessories
    www.victoriassecret.com
  9. Lane Bryant
    Women’s plus-sized apparel
    www.lanebryant.com
  10. Coldwater Creek
    Women’s apparel and accessories
    www.coldwater-creek.com
  11. Frontgate
    Luxury furnishings and home accents
    www.frontgate.com
  12. Williams-Sonoma
    Kitchenware, cookware, and housewares
    www.williams-sonoma.com
  13. Orvis Company
    Fly-fishing equipment and supplies
    www.orvis.com
  14. CDW Corporation
    Technology products and services
    www.cdw.com
  15. TravelSmith Outfitters
    Travel apparel, and accessories
    www.travelsmith.com
  16. Harry & David
    Gourmet foods and floral gifts
    www.harryanddavid.com
  17. Pottery Barn
    Furniture and home décor
    www.potterybarn.com
  18. Eddie Bauer
    Outdoor and casual apparel
    www.eddiebauer.com
  19. Ballard Designs
    Furniture and home décor
    www.ballarddesigns.com
  20. J. Jill
    Women’s apparel and footwear
    www.jjill.com

[Ed. Note: Top mailers are determined by the number of mailing offers received by the Who’s Mailing What! Archive – the world’s largest swipe file, with access to over 10,000 controls in nearly 200 categories. To learn more about the Archive, and exclusive AWAI member access, click here: http://www.awaionline.com/whosmailing/]

Learn the Secrets of Writing for the Catalog Market

The number of catalogs in the U.S. today now exceeds 10,000 – and effective catalog copywriters are in such high demand. It doesn’t take a lot of time … and the money’s good. Better than good, actually … it pays on average $100 an hour.

Learn and follow the principles and techniques in AWAI’s Secrets of Writing for the Catalog Market written by legendary catalog copywriter Herschell Gordon Lewis, and you’ll be qualified to write copy for any catalog – consumer or business. Yes, you’re reading that right … ANY catalog!