Words of Copywriting Wisdom … Using Online Pages to Support Offline Efforts …
“Offline prospects oftentimes go to the Web to check you out and see if you’re for real. Online prospects don’t go offline to check you out.”
I did a quick survey in the office, and the 10 people I asked all said they check out a company’s website before purchasing just about anything through the mail these days. We know this is the case for people who receive our sales letters. After reading one of our promotions, their next stop is one of our Web pages to get a sense of who we are and to see if we’re “for real.”
So what does this mean for you? More projects from your clients! Every direct-mail letter that gets mailed should have an online Web page counterpart that has been indexed to support the print promotion effort and boost its response. And as an AWAI copywriter, you can create both of these important pieces for your clients.
All you need to know is how to write the most effective Web page possible. And to answer your next question – “How?” – I went to the best expert I know on the subject, Nick Usborne.
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
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