Getting Clients Tip: Contacting Companies About Their Websites
AWAI Wall of Famer Tells Us How She Regularly Gets Paid $1,800 - $4,000 Writing for the Web
I got my first Web clients by contacting everyone I already knew in business and asking if they were happy with their sites. Most companies are NOT happy, and would love to have some help.
I show my prospective clients how a powerful headline can make a huge difference in their website’s performance. I explain that the home page headline is often the most important factor in determining whether or not a visitor will buy from them.
There are a number of small and medium businesses that don’t know “Welcome” is a terrible headline – and they don’t understand why their site isn’t working for them.
Sometimes I offer to write a few alternative headlines for free, just to show them what I could do to help their business. Here’s how I do it.
- I ask questions about their typical customers, and I ask about their customers’ biggest concerns – concerns that a product or service of the business can uniquely solve. (This helps me get a picture of the prospect and establish the USP.)
- Then I present 1-3 headline options that really hit home with a Big Promise, using the 4 U’s.
When I’ve done this, I’ve almost always landed the entire Web content project. And many businesses are willing to pay $1,800-$4,000 or even more for new Web content, depending on the size of the site.
Thanks to my AWAI headline and leads training, my Web clients think I’m a genius!
Hopefully other AWAI members can use this method to find new business, too.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
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