February 2008
Getting Clients Tip: Contacting Companies About Their Websites February 25, 2008 (02:09:38 pm)
AWAI “Wall of Fame” copywriter Pam Foster offers a way to get clients for your web copywriting business.
A Concerned AWAIer Asks … “Doesn’t more copywriters mean more competition?!” February 25, 2008 (02:09:21 pm)
AWAI Executive Director Katie Yeakle answers a program member’s question about the demand for copywriters in the direct-response industry.
Improve Your Copywriting Skills … 7 Ways to Improve the Copy on the Next Web Page You Write February 25, 2008 (02:08:25 pm)
Web copy expert Nick Usborne reveals seven ways to ensure your web copy is the best it can be.
Words of Copywriting Wisdom … Using Online Pages to Support Offline Efforts … February 25, 2008 (02:07:59 pm)
Rebecca McEldowney explains why it's important to use online efforts to support your direct mail promotions.
Writing with the Web in Mind February 20, 2008 (05:18:35 pm)
Hallie Mummert gives tips for creating better online catalog copy.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
An AWAIer Recommends … What’s Better Than Google? February 18, 2008 (01:59:58 pm)
Freelance copywriter Bill Zoch reveals a web researching tool that allows access to multiple search technologies simultaneously, without jumping back and forth between different websites.
Getting-Clients Tip … AWAIer Cindy Cyr Dispels the Myth That You Can’t Make Money Working for “Local” Clients
February 18, 2008 (01:59:47 pm)
AWAIer Cindy Cyr shares the story of her success working for local clients.
Improve Your Copywriting Skills … Fake Cocaine and Other Secrets of the World’s Greatest Bullet Writers February 18, 2008 (01:59:11 pm)
AWAI staff writer Guillermo Rubio explains how bullets can boost response by tapping into emotional benefits, building curiosity and urgency, and teasing the reader into wanting to know more.
Words of Copywriting Wisdom … The Importance of Writing and Designing for “Scanners” February 18, 2008 (01:58:47 pm)
Katie Yeakle talks about the importance of understanding how people read, and writing accordingly.
Quick Tip: Digging Out the Deeper Benefits February 11, 2008 (01:58:14 pm)
Freelance copywriter Malcolm Smith explains the importance of identifying your product’s deeper benefits that really push your prospect’s emotional hot buttons.
How to Get Hired by One of the Country’s Top Financial Publishers February 11, 2008 (01:57:47 pm)
Mike Palmer, who heads up the writing team at Stansberry & Associates, Agora’s largest and most successful publishing franchise, reveals the qualities he looks for when hiring copywriters.
ATTN: Romance Writers … Here’s a Great Connection For You February 11, 2008 (01:57:21 pm)
A publishing connection for romance writers.
Who is Elmer Wheeler … and how can he boost your response rate? February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
Words of Copywriting Wisdom: “The Best Ads” February 11, 2008 (01:56:38 pm)
David Ogilvy shares his theory about the best ads.
Top 20 Mailers in the Catalog Market
February 06, 2008 (05:13:17 pm)
Discover the names and websites of twenty top mailers in the catalog industry.
Three Secrets to Better Online Catalog Copy February 06, 2008 (05:12:52 pm)
Learn three ways to make sure your online catalog copy is successful.
Industry Spotlight: Catalog
February 06, 2008 (05:11:57 pm)
Learn about trends and statistics in the catalog market.
Quick Tip: 4 Simple Secrets to Energize Your Writing February 04, 2008 (01:48:44 pm)
Will Newman offers four simple secrets for strengthening your writing.
Where does 1 + 1 = 10? February 04, 2008 (01:47:49 pm)
AWAI Vice President Rebecca McEldowney explains yet another benefit of copywriting for the catalog market.
