February 2008
Quick Tip: Need to Merge Multiple Files Into One Document? Here’s the Answer …
February 28, 2008 (11:55:47 am)
Kristin Schwarz shows you how to merge files of different types into a single document.
A New USP for Your Success: How to Become a “Green Designer"
February 28, 2008 (11:53:43 am)
Kristin Schwarz shows how paying attention to trends like the green movement can boost your success as a graphic designer.
Getting Clients Tip: Contacting Companies About Their Websites
February 25, 2008 (02:09:38 pm)
AWAI “Wall of Fame” copywriter Pam Foster offers a way to get clients for your web copywriting business.
A Concerned AWAIer Asks … “Doesn’t more copywriters mean more competition?!”
February 25, 2008 (02:09:21 pm)
AWAI Executive Director Katie Yeakle answers a program member’s question about the demand for copywriters in the direct-response industry.
Improve Your Copywriting Skills … 7 Ways to Improve the Copy on the Next Web Page You Write
February 25, 2008 (02:08:25 pm)
Web copy expert Nick Usborne reveals seven ways to ensure your web copy is the best it can be.
Words of Copywriting Wisdom … Using Online Pages to Support Offline Efforts …
February 25, 2008 (02:07:59 pm)
Rebecca McEldowney explains why it's important to use online efforts to support your direct mail promotions.
Writing with the Web in Mind
February 20, 2008 (05:18:35 pm)
Hallie Mummert gives tips for creating better online catalog copy.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
An AWAIer Recommends … What’s Better Than Google?
February 18, 2008 (01:59:58 pm)
Freelance copywriter Bill Zoch reveals a web researching tool that allows access to multiple search technologies simultaneously, without jumping back and forth between different websites.
Getting-Clients Tip … AWAIer Cindy Cyr Dispels the Myth That You Can’t Make Money Working for “Local” Clients
February 18, 2008 (01:59:47 pm)
AWAIer Cindy Cyr shares the story of her success working for local clients.
Improve Your Copywriting Skills … Fake Cocaine and Other Secrets of the World’s Greatest Bullet Writers
February 18, 2008 (01:59:11 pm)
AWAI staff writer Guillermo Rubio explains how bullets can boost response by tapping into emotional benefits, building curiosity and urgency, and teasing the reader into wanting to know more.
Words of Copywriting Wisdom … The Importance of Writing and Designing for “Scanners”
February 18, 2008 (01:58:47 pm)
Katie Yeakle talks about the importance of understanding how people read, and writing accordingly.
Quick Tip: Where to Find Just the Right Font for Your Project
February 14, 2008 (11:51:41 am)
Kammy Thurman gives advice on choosing fonts.
Easy Design Strategies That Lead Your Reader to the Sale
February 14, 2008 (11:47:13 am)
Kammy Thurman shares design strategies that improve readability and boost sales.
Quick Tip: Digging Out the Deeper Benefits
February 11, 2008 (01:58:14 pm)
Freelance copywriter Malcolm Smith explains the importance of identifying your product’s deeper benefits that really push your prospect’s emotional hot buttons.
How to Get Hired by One of the Country’s Top Financial Publishers
February 11, 2008 (01:57:47 pm)
Mike Palmer, who heads up the writing team at Stansberry & Associates, Agora’s largest and most successful publishing franchise, reveals the qualities he looks for when hiring copywriters.
ATTN: Romance Writers … Here’s a Great Connection For You
February 11, 2008 (01:57:21 pm)
A publishing connection for romance writers.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
Words of Copywriting Wisdom: “The Best Ads”
February 11, 2008 (01:56:38 pm)
David Ogilvy shares his theory about the best ads.
Top 20 Mailers in the Catalog Market
February 06, 2008 (05:13:17 pm)
Discover the names and websites of twenty top mailers in the catalog industry.
“I was thrilled to find I’d broken the $20K mark with minimal effort, but more than that it was incredibly satisfying to know I’d earned that money independently - using only my mind and a computer.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
