The Power of a Signature
Your prospect is skeptical from the moment he picks up your promotion. And he continues to be skeptical until the close unless you build credibility throughout the package.
There are a number of ways to build that necessary credibility. One often-overlooked way is to use a real signature at the end of the letter.
There’s no definitive proof that signatures boost response, but many people respond positively to them. Adding one to your letter adds one more personal touch that encourages your prospect to trust and believe you.
The way I look at it, a signature is like a personal handshake.
As the copywriter, you only need to specify that a signature should be added after the “Sincerely yours” at the end of the letter. It is your client’s responsibility to provide that signature.
But … give your client some guidelines:
- The signature should be relatively readable. It doesn’t have to be perfectly legible, but make sure the prospect can identify it as the same name that is printed below.
- Scan a real signature. Most handwriting fonts are obvious and decrease believability.
- Print the signature in black or blue. Other colors don’t look professional.
Here’s what your signature copy might look like:
Sincerely yours for copywriting success,
Will Newman
Editor, The Golden Thread
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.